4. Remember!
IT IS NOT COMPUTER TALKING TO A COMPUTER.
USERS ARE HUMAN. MESSAGES SHOULD BE HUMAN TOO!
5. End-users can be easily embarrassed or
frustrated, first with committing an error, and
then facing a cold, blunt error message. Let’s
“reward” them with “designed” messages that
really contribute – at least to their moods.
15. Snooze
enough?
Now
wake
up!
Hootsuite
knows
of
our
mulB-‐tab
browsing
habit.
HOOT
SUITE
16. iContact
shows
“crazy”
upside-‐down
behavior
if
you
try
to
visit
a
page
that’s
not
there!
iCONTACT
17. Craigslist
shouts
about
Craig’s
inability
to
match
your
typing
speed,
when
you
over-‐enthusiasBcally
enter
items.
CRAIGSLIST
18. Expedia
is
direct
and
prompt
–
nice
example
of
persuasion
technique.
EXPEDIA
19. Even
the
Captcha
is
relevant
to
the
pladorm
–
either
a
celebrity
or
movie
name.
Wonderful
connect.
IMDB
20. This
post
describes
the
humor
angle
Everyday
uses
for
their
registered
users.
EVERYDAY
21. On
changing
password,
Twi9er
shouts
“Woo
hoo”
and
reminds
you
of
the
number
of
applicaBons
that
“spy”
on
you
with
your
approval
of
course.
(Spy
is
the
word
I
would
have
designed
here
actually!)
TWITTER