The document discusses using QR codes and a new technology called Audio Trigger to connect television, radio, and online/social media. It describes how Audio Trigger works by having a smartphone app listen for audio signals from TV or radio and then launch a corresponding website, Facebook page, coupon, or video. This allows real-time product placement and direct links from ads to digital content. It suggests this new technology could generate social media posts and clicks, providing a way to measure the value of traditional media buys.

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3. Using codes Monday, 17 January 2011

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29. CHAPTER NAME

32. CHAPTER NAME From Radio/TV to web and social networking in a SINGLE CLICK

33. CHAPTER NAME Audio Trigger is an application for iPhone / Android that «listens» and «recognizes» audio signals from TV and radio. It makes your phone listen. Audio Trigger What is it?

34. CHAPTER NAME When the application picks up and recognizes an audio stream it automatically launches a coupon, a film stream, a Facebook page or a campaign site on the receivers smartphone. Audio Trigger What is it?

35. This means that we can do: Realtime product placement in TV and radio shows

36. CHAPTER NAME

37. This means that we can make: Direct links from a TV/radio commercial or show to Facebook pages or sites

39. This means that we can: Trigger mobile coupons that is corresponding with a TV or radio ad – in real time

40. And the most clever part? You don’t even have to touch your phone...

41. Soon passing 1M smart-phones in Norway

42. ” Easy to convert to other countries ”

43. If we expect each user of the app to “ post ” 1-2 times pr. month to Social media, reaching out to potentially 200 friends each time! Social advertisements has higher value than traditional paid media – resulting in better prospects through interaction with the ads. Current Facebook cost pr. click in Norway: $ 1,22 Clicks generated pr. user of the app pr. month: 5-10 Revenue pr. user based on Facebook CPC: $6 - $12 Value pr. user pr. year : $70-$150