This document describes a marketing campaign run by an agency called "Beans instead of cash". The agency held a competition among other agencies to grow the tallest bean stalk. Each participating agency was given a magic bean set and instructions to grow their stalk over two months. The agency visited each participant every two weeks to measure growth and promote special advertising offers. The winner received a basket of Slovenian food and drinks. The campaign strengthened relationships with agencies and generated additional business worth ten times the marketing costs. The campaign showed that limited budgets require creativity over cash expenditures.

1. Topic of Presentation Monday, 17 January 2011 1

2. Beans instead of cash? How to make agencies “justlove your visit”?

3. Beans instead of cash? Wednesday, 5 October 2011 3

4. Beans instead of cash? Wednesday, 5 October 2011 4 What is in your magic beans set? 5 magic beans magic pot extra fertile Slovenian soil bamboo stick meter

5. Beans instead of cash? Wednesday, 5 October 2011 5 What is your task? Simply - to grow the highest bean stalk and get the price ! You have time until November 18th 3 PM sharp when the winner will be pronounced You have to use magic beans and not any other type of beans Use of fertilizers, artificial sun or any other help to grow higher bean stalk is of course totally OK! You have to send me picture of growth progress every 14 days (you will get reminder) You will be able to follow pictures and results on ftp://magic_beans:viasat@tv3.gremna.netusername magic_beanspassword viasat Winner gets a basket fool of traditional Slovenian food and drink articles!

6. Beans instead of cash? Wednesday, 5 October 2011 6 How it worked? We included all relevant planning and buying agencies in this “competition” We opened mini site with pictures, funny stories etc. about the project. Every 14 days new result were on the site

7. Beans instead of cash? Wednesday, 5 October 2011 7 How it worked? We visited them personally every second week to measure the growth so we met them for 5 times in two months without being “annoying” for them

8. Beans instead of cash? Wednesday, 5 October 2011 8 How it worked? On every visit we presented some special advertising offer of special advertising solution

9. Beans instead of cash? Wednesday, 5 October 2011 9 How it worked? First price was really nice: visit to Cannes advertising festival for 3 people with all cost covered!

10. Beans instead of cash? Wednesday, 5 October 2011 10 How it worked? The “grand finale”!

11. Beans instead of cash? Wednesday, 5 October 2011 11 Why do I find this marketing action a success! All of the agencies just loved it and our relations definitely strengthen after the project We presented four special offers that resulted in direct additional income about 10 times higher than the costs of marketing action We were positioned as media than can help prepare something special and different for their clients If you have very limited marketing budget then you have to use brains instead od cash – but we decided for beans 

12. Beans instead of cash? Wednesday, 5 October 2011 12 The farmer wants a wife sponsorship Host (well known Slovenian pop singer) in Transport shoes, 10 stores shopping widows advertising of our show + paid advertising