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viasatcreative

The document discusses the finale of the Latvian TV series "Ugunsgreks" and viewer engagement tactics for the ending. Viewers were given the choice to vote on whether the main characters would get married or stay separately. Both finales were filmed and the viewer-chosen ending aired on TV while the alternative aired online. The viewer-chosen finale received a 11 rating share and the alternative episode had over 111,000 online views, setting an absolute web TV record. Extensive campaigning was done to promote viewer voting and watching the finale.

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Topic of Presentation Monday, 17 January 2011
TOPS and FLOPS MTG free TV LATVIA
LOCAL SERIES “UGUNSGREKS” FINALE Monday, 17 January 2011 Tops and Flops free TV Latvia
Concept ,[object Object],Topic of Presentation Monday, 17 January 2011
Print campaign “please vote for the ending” Topic of Presentation Monday, 17 January 2011
OAP campaign “please vote for the ending” Monday, 5-6 October 2011
OAP campaign “watch what ending you have voted for” Monday, 5-6 October 2011
OAP campaign “please vote for the ending” Monday, 5-6 October 2011
Results Monday, 17 January 2011 Tops and Flops free TV Latvia Finale rating – 11 TRP (average season 9,1 in 15-49 ) Web – alternative finale episode – 111 106 views. Documentary – 93 964 views. ABSOLUTE WEB TV RECORD! PR coverage – 50 different (15 magazine covers, 12 big articles)
TV6 – HOT WEATHER NEWS Monday, 17 January 2011 Tops and Flops free TV Latvia
Monday, 17 January 2011 Tops and Flops free TV Latvia
Monday, 5-6 October 2011 Tops and Flops free TV Latvia
Special Menue Monday, 5-6 October 2011 Tops and Flops free TV Latvia
Special soap opera week Monday, 5-6 October 2011 Tops and Flops free TV Latvia
Special hot student week Monday, 5-6 October 2011 Tops and Flops free TV Latvia
AUDIO BUG – NEW FEATURE Monday, 17 January 2011 Tops and Flops free TV Latvia
Monday, 17 January 2011 Tops and Flops free TV Latvia
FLOPS Monday, 17 January 2011 Tops and Flops free TV Latvia
Eurobasket 2011 Monday, 5-6 October 2011 Tops and Flops free TV Latvia
News special Monday, 5-6 October 2011 Tops and Flops free TV Latvia

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Lv2011 topsflops

Editor's Notes

  1. First OwP on TV6.
  2. First time we have local hosts, that are very demanded by print media. And we utilise it
  3. First time we have hosts that we can use for other programme promos.
  4. First time we are very flexible with stunts
  5. Too long. Too complex. Did not succeeded to make it funny. It became clumsy instead
  6. Too long. Too much copy.