This document describes a marketing concept where celebrity icons partner with major winery brands to endorse wines, with partial proceeds benefiting American charities. Some key details: - Celebrities personally choose and endorse varietals from partner wineries like J. Lohr, Gallo, and Robert Mondavi. - Endorsements are used to generate sales and charitable donations. - Each partnership includes branded bottles, marketing materials with the celebrity's name/image, and promotional activities. - The minimum production for each celebrity partnership is 750,000 cases. - Contact information is provided for the marketing agency behind the concept.

1. Acosta Global Marketing &
The Celebrity Source
Presents
A Unique Marketing Concept
Celebrity
Choice Wines
benefitting American Charities

2.
Celebrity Icons
partner with
Major Winery Brands
to benefit America’s Charities
CHARITY
AMERICA
Estan
StandUp2Cancer
J.Lohr
Gallo Family Wines
Robert Mondavi
Presents
Presents
Presents
EVA
PIANO MAN
Longoria
DENZEL
Billy Joel
Cabernet
Washington
Chardonnay
Sauvignon
Merlot

3.
Strategy
• Celebrity Personal Choice Marries Major Merchant Wine
Brands to Popular Celebrities for Varietal Endorsement
to Generate Purchase & Charity Benefit
• The Celebrity Personal Choice Places the Wine Brand as
the Presenter to Maintain Brand Presence
• The Personal Choice may be One or Several Varietals
J. LOHR
presents
EVA
Longoria
Cabernet Sauvignon

4. Theme Driven Messaging
FLAVOR
Two Dynamic Names Agree
F lavor is All that Matters
J.LOHR
Cabernet Sauvignon
EVA LONGORIA
Cheeseburger Connoisseur
EVA
Longoria

5. Internet driven communication via social media, registered CPC membership: talk to the celebrities, invitation
to celebrity hosted wine parties, short-text-coding promotion
Girls Night Out
Oh, What Stories We Tell
Web
EVA
Longoria
J. LOHR Cabernet Sauvignon
Celebrity Personal Choice
Partial Proceeds from EVA to:

6.
Celebrity Personal Choice
Responsibilities & Benefits to the Wine Brand
• Exclusive Use of Celebrity Name on Branded Bottles
• Use of Celebrity’s Name, Quotes and Image in Marketing and Public Relations
Activities including Website, Social Media and Press Releases
• Celebrity Personal Promotion through their Own Social Networks (e.g. Twitter,
Facebook, Pinterest, etc.)
• Cause-Related Social Responsibility Legacy Component
•
Minimum Production: 750,000+ cases, 9,000,000 bottles with strong retail
presence--250,000 cases commitment to Celebrity Exclusivity
• Total Upfront Cash Commitment:
$125,000
Endorsement
$100,000
Administration/Management
$ 25,000
• Estimated per Bottle Share 15% against $2.00 per bottle net estimate:
• Celebrity
7.5 %
• Charity
2.5 %
• Administration/Management 5.0%

7. Celebrity Consideration
Non Controversial
Controversial
Eva Longoria
Usher
Lindsay Lohan
Ellen DeGeneris
Tony Bennett
Lady Gaga
Oprah Winfrey
Lionel Ritchie
Naomi Campbell
Shakira
Johnny Mathis
Charlie Sheen
Alicia Keys
Ashley Judd
John Travolta
Beyonce
Morgan Freeman
Rihanna
Jennifer Lopez
John Cusack
Eminem
Brad Pitt
Clint Eastwood
Demi Moore
Jennifer Aniston
Dustin Hoffman
Halle Berry
George Clooney
Jack Black
Johnny Depp
Sandra Bullock
Richard Gere
Paris Hilton
Salma Hayek
Liam Neeson
Madonna
Will Smith
Meg Ryahn
Arnold Schwarznegger
Bono
Russell Crowe
MJ (Michael Jackson Estate)
Jessica Alba
Julia Roerts
Brittany Spears
Denzell Washington
Bruce Willis
Harrison Ford
Tom Cruise
Celine Dion
Jeff Bridges
Meryl Streep

8. CONTACTS:
AcostaGlobalMarketing.com
FirstName@AcostaGlobal.com
Robert Acosta ext.101
800.687.9203
Becky Tipton ext.105
CA 93463
PO Box 71, Solvang,
Charlee Wilson ext.102