1. Acosta Global Marketing &
The Celebrity Resource
Presents
A Unique Marketing Concept
Celebrity Choice Wines
benefiting American Charities

2. Celebrity Icons
partner with
Celebrity Wines
to benefit America’s Charities
CHARITY
AMERICA
StandUp2Cancer
Jackson J.Lohr Wines
Family
Presents
Presents! Gallo Family
Wines
ELLEN
Presents
EVA
Longoria
De Generis
Moscato
DENZEL
Cabernet
Washington
Savignon
Chardonnay

3. Strategy
• Celebrity Personal Choice Marries Major Merchant Wine
Brands to Popular Celebrities for Varietal Endorsement
to Generate Purchase & Charity Benefit
• The Celebrity Personal Choice Places the Wine Brand as
the Presenter to Maintain Brand Presence
• The Personal Choice may be One or Several Varietals
J. LOHR presents
EVA
Longoria
Cabernet Sauvignon

4. Theme Driven Messaging
FLAVOR
Two Dynamic Names Agree
Flavor is All that Matters
J.LOHR
Cabernet Sauvignon
EVA LONGORIA
Cheeseburger Connoisseur
EVA
Longoria

5. Create
direct
micro
demographic
messaging:
“Girls
Night
Out”
Girls Night Out
Oh, What Stories We Tell
EVA
Longoria
J. LOHR Cabernet Sauvignon
Celebrity Personal Choice
Partial Proceeds from EVA to

6. Celebrity Personal Choice
Responsibilities & Benefits to the Wine Brand
• Exclusive Use of Celebrity Name on Branded Bottles
• Use of Celebrity’s Name, Quotes and Image in Marketing and Public Relations
Activities including Website, Social Media and Press Releases
• Celebrity Personal Promotion through their Own Social Networks (e.g. Twitter,
Facebook, Pinterest, etc.)
• Cause-Related Social Responsibility Legacy Component
• Minimum Production: 400,000+ cases, 4,800,000 bottles with strong retail
presence on the shelf
• Total Upfront Cash Commitment:
$125,000
Endorsement
$100,000
Administration/Management
$ 25,000
• Estimated per Bottle Share 15% against $2.00 per bottle net estimate:
• Celebrity
7.5 %
• Charity
2.5 %
• Administration/Management
5.0%

7. Celebrity Consideration
Non Controversial
Controversial
Eva Longoria
Usher
Lindsay Lohan
Ellen DeGeneris
Tony Bennett
Lady Gaga
Oprah Winfrey
Lionel Ritchie
Naomi Campbell
Shakira
Johnny Mathis
Charlie Sheen
Alicia Keys
Ashley Judd
John Travolta
Beyonce
Morgan Freeman
Rihanna
Jennifer Lopez
John Cusack
Eminem
Brad Pitt
Clint Eastwood
Demi Moore
Jennifer Aniston
Dustin Hoffman
Halle Berry
George Clooney
Jack Black
Johnny Depp
Sandra Bullock
Richard Gere
Paris Hilton
Salma Hayek
Liam Neeson
Madonna
Will Smith
Meg Ryahn
Arnold Schwarznegger
Bono
Russell Crowe
MJ (Michael Jackson Estate)
Denzell Washington
Julia Roerts
Brittany Spears
Harrison Ford
Bruce Willis
Celine Dion
Tom Cruise
Meryl Streep
Jeff Bridges

8. Robert
Acosta
Acosta
Global
Marke0ng
LLC
Rita Tateel
888-­‐451-­‐5861
ext.101
The Celebrity Source
323 651-3300
Robert@AcostaGlobal.com
Rita@CelebritySource.com