5. “ Course Choice Analytics” The Goog Course Page Qualification Description Course Search Related Courses
6. Context: Web Analytics in HE “ Website Analytics” - behaviour on “public” website - SEO - onsite search behaviour “ Elearning Analytics” - academic analytics - course analytics
7. “ Academic Analytics” “ how data from sources such as a course management system (CMS) or a student information systems (SIS) can identify at-risk students through analytics and predictive modeling” - Educause