The document discusses various secondary market contact tools for an admissions and recruitment program at Cal Poly, including: 1) A counselor website with interest and VIP pages for individualized content; 2) A counselor conference registration form pre-populated from interest page data; 3) Ability to create specialized surveys and send group emails tailored for secondary contacts. It also mentions tools for scheduling campus tours, registering for tours, emailing about college fairs and school visits, and promoting a CSU counselor conference.

1. Secondary Market Contacts and More
Admissions and Recruitment
Cal Poly
Recruitment and e-coms (EMT)

2. http://www.ess.calpoly.edu/_admiss/counselors/index.htm
Counselor Web
Site
Interest Page
 VIP Page

3. Specialized Interest page
 Own identifier
(Source Code) 10
 Own Type: C
 Own Specific Data
Collection
 User-id and Password

4. Specialized VIP page
VIP page based on specific filter Type: C Source: 10

5. Cal Poly Counselor Conference
Registration Form
Registration page is pre-populated based on Interest Page
http://www.ess.calpoly.edu/_admiss/counconf/counselorsconf/index.htm

6. Specialized Surveys
Create specific surveys for secondary contacts

7. Specialized group Emails
Send out electronic information to group

8. CSU Counselor Conference
•EMT (e-coms)
email to Counselors
•Event on VIP page

9. Cal Poly Tour Website
http://www.ess.calpoly.edu/_admiss/TOURS/

10. Tour Registration
Students or Secondary Contacts

11. College Fairs/ School VisitsEMT (e-coms) emailing
http://www.ess.calpoly.edu/_admiss/collegefair/collegefair.html