Different Teams, One Language: The Single Source of TruthGainsight
Does it ever feel like Product, Support, Services, Sales, and Success are speaking different languages? The same customer may be at risk in one team and the picture of health in another. The breakdown in communication and standards leads to dropped balls, missed opportunities, and inefficiency. In this session, you’ll learn how to work together to create the ultimate authority on your customers.
Another quarter, and for most, another year comes to an end. We all have one thing on our minds: closing sales. As we apply best practices to get these deals in the door, there are often obstacles preventing us from getting a firm YES from our prospects. The sales cycle is rife with challenges, and we could all use a checklist to help us turn those challenges into closing opportunities. Asking ourselves about our prospects’ sales process and understanding their needs on a deeper level will help us get a YES with time to spare in the quarter.
The Path to Year-End Success: Streamline Your Sales ProcessSales Hacker
What You'll Learn:
- How to avoid the year-end crunch with efficient, accurate data
- Why focusing on streamlined contracts can increase your speed-to-close
- How to play nice with legal to get your deals over the finish line
- Key things a rep (and entire company) must provide to win business
Infusing Emotion Into Your Customer ExperienceQualtrics
"
Focusing on emotion can lead to improved customer loyalty. In this session, learn the realities of emotion, what drives emotion, and how to design for it."
Why CEOs Should Care About Customer SuccessGainsight
CEOs have a lot on their plates. They’re ultimately responsible for staffing their org, casting the vision for the product, and owning revenue, growth, and fundraising. A CEO’s day is full enough without adding another initiative to take personal interest in—unless that initiative is intrinsically linked to success or failure of the company. If you’re a CEO, this session will convince you to care about Customer Success. If you’re not a CEO, you’ll have all the tools, metrics, and arguments you need to make the case.
This is the slide deck from our first webinar - Kick start your Net Promoter System®. The webinar is available for offline viewing, please contact us to get access to it for FREE!
F2: Accelerating Business Growth by Blending AI and Humans, Udi Milo Lean Startup Co.
Lyft's sales and marketing budget decreased significantly from 120% of revenues in 2016 to 19% in Q2 2019 after implementing AI technologies. The company's head of product discusses how AI transformed their business, allowing them to automate out manual tasks and focus their $800M 2018 marketing budget more effectively based on principles like starting with the desired end goal and prioritizing user needs over minimal products.
The document discusses unlocking value by elevating sales and customer service organizations to world-class levels. It outlines the author's experience transforming sales organizations and their four-step process of partnering with leadership, conducting diagnostics, building solutions through team engagement, and executing an action plan. The author's diagnostics cover six areas of sales strategy, force design, customer engagement, people, motivation, and operations.
Different Teams, One Language: The Single Source of TruthGainsight
Does it ever feel like Product, Support, Services, Sales, and Success are speaking different languages? The same customer may be at risk in one team and the picture of health in another. The breakdown in communication and standards leads to dropped balls, missed opportunities, and inefficiency. In this session, you’ll learn how to work together to create the ultimate authority on your customers.
Another quarter, and for most, another year comes to an end. We all have one thing on our minds: closing sales. As we apply best practices to get these deals in the door, there are often obstacles preventing us from getting a firm YES from our prospects. The sales cycle is rife with challenges, and we could all use a checklist to help us turn those challenges into closing opportunities. Asking ourselves about our prospects’ sales process and understanding their needs on a deeper level will help us get a YES with time to spare in the quarter.
The Path to Year-End Success: Streamline Your Sales ProcessSales Hacker
What You'll Learn:
- How to avoid the year-end crunch with efficient, accurate data
- Why focusing on streamlined contracts can increase your speed-to-close
- How to play nice with legal to get your deals over the finish line
- Key things a rep (and entire company) must provide to win business
Infusing Emotion Into Your Customer ExperienceQualtrics
"
Focusing on emotion can lead to improved customer loyalty. In this session, learn the realities of emotion, what drives emotion, and how to design for it."
Why CEOs Should Care About Customer SuccessGainsight
CEOs have a lot on their plates. They’re ultimately responsible for staffing their org, casting the vision for the product, and owning revenue, growth, and fundraising. A CEO’s day is full enough without adding another initiative to take personal interest in—unless that initiative is intrinsically linked to success or failure of the company. If you’re a CEO, this session will convince you to care about Customer Success. If you’re not a CEO, you’ll have all the tools, metrics, and arguments you need to make the case.
This is the slide deck from our first webinar - Kick start your Net Promoter System®. The webinar is available for offline viewing, please contact us to get access to it for FREE!
F2: Accelerating Business Growth by Blending AI and Humans, Udi Milo Lean Startup Co.
Lyft's sales and marketing budget decreased significantly from 120% of revenues in 2016 to 19% in Q2 2019 after implementing AI technologies. The company's head of product discusses how AI transformed their business, allowing them to automate out manual tasks and focus their $800M 2018 marketing budget more effectively based on principles like starting with the desired end goal and prioritizing user needs over minimal products.
The document discusses unlocking value by elevating sales and customer service organizations to world-class levels. It outlines the author's experience transforming sales organizations and their four-step process of partnering with leadership, conducting diagnostics, building solutions through team engagement, and executing an action plan. The author's diagnostics cover six areas of sales strategy, force design, customer engagement, people, motivation, and operations.
Time is the most precious resource we have. Those who manage their time and energy well have more of both. Those who manage time poorly struggle to get things done. Have you ever wondered how some people get an incredible amount done in a short period of time, while others can barely complete a single task? Make the most of the new year by allocating and planning your time wisely.
Moving to Strategic Customer Success: Getting in Front of the 8 BallTotango
The document discusses how a customer success team at a company called Leadspace transitioned their approach to better serve "early majority" customers as the company's customer base grew. They shifted focus from product features to business objectives and outcomes. Check-in calls now begin by reviewing progress against customer goals. When objectives are met, successes are celebrated, and struggles are addressed proactively. This outcomes-focused approach led to happier customers, more strategic conversations, and the customer success managers being viewed as trusted advisors.
How many customers can you personally guarantee outcomes for? If you and your team have typical Customer Success workloads, you’re at that limit—or past it. But your company is adding new customers every quarter or its dying. How do you ensure those outcomes when your current ratio is unsustainable at scale? Learn from experts who’ve solved this problem at their companies in this session.
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Workshop: Planning for 2018 - Create a Business PlanSurefire Local
Learn how your business can win and dominate your competition in 2018. Some of the things you'll learn are:
- A highly-effective 10 Step Planning Process
- How to train your business to be more results driven
- Identify key opportunities for growth
- Create your plan - start 2018 STRONG!
Watch this webinar on-demand at: http://sfsoc.us/2j36eyQ
The document outlines important questions that a business plan should address, including what customer need the business satisfies, how it satisfies that need differently than others, who the key people running the business are, the size of the target market, what types of customers it will pursue, and the marketing and selling strategies it will use. The business plan should also include detailed calculations, required resources to launch, and when those invested resources will be recovered.
Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best PracticesSales Hacker
What You'll learn:
- Purposeful practice: What it means and actionable tactics you can put into play
- The sales coaching gap and understanding if you're suffering from it
- The most common coaching challenges sales team face today and how to overcome them
Transforming to a product led company by Josh CentnerProduct Anonymous
Product transformation is easy and everyone in our organisation is both excited and happy to be on the journey….
This sounds far fetched but it is the reality at PageUp. Our speaker, Josh Centner, Head of Product will walk through the journey of PageUp - a successful Melbourne based software company and how they went from a custom software house to a fast paced, customer focused product company.
Josh will cover their approach to introducing organisational transformation and how the organisation combined the best of Design Thinking and Lean Startup to revolutionise the structure, process and mindset that drives strategy, operations and product development practices.
We will hear about structure, culture and process along with what PageUp did with all 3 and what you can take from their experience.
In this webinar, Matt Wilkinson of Bizink will show you how to create a “unique selling point” for your firm. Every successful business has a point of difference. In this webinar you’ll learn how to find and communicate yours.
*What you’ll Learn*
- How a “unique selling point” or USP is what will really grab your prospect’s attention
- A formula for creating your USP
- How to weave your USP into your marketing
A2: Easy Metrics and Dashboards for Corporate Startups, Katie CarelessLean Startup Co.
This document summarizes a workshop on using easy metrics for corporate startups. The workshop teaches an approach to create a starter dashboard to help answer three key questions: 1) Are you moving towards your vision? 2) How fast are you reducing risk while incrementally increasing investment? 3) How much value are you creating for customers? Attendees will learn about strategic, progress, and value metrics and will create their own starter dashboard to bring back to their organizations. The speaker, Katie Careless, is an Innovation Lead in the UK Government who teaches Lean Startup practices internally and will share lessons on using simple metrics for innovation.
Mastering the Business of Customer SuccessGuy Nirpaz
Customer Success is maturing. Customers are like trees in recurring revenue business. The Customer Success function should run as a business, and the operating model is of customer portfolio management to drive customer success
Deploying Customer Success in a Complex, Distributed EnterpriseGainsight
How do you operationalize consistent, positive customer outcomes when you have customer-facing teams in multiple silos and departments around the world? That’s the reality for complex enterprise companies. And if your company is that complicated or fragmented, you can bet your customers are too. Get the workflows you need to bridge those gaps and streamline your distributed enterprise.
This webinar summary discusses content ideation and management processes at Kapost and Workiva:
1) The webinar featured presentations from Meredith Giersch of Kapost and Erin Wall of Workiva on their teams' processes for content ideation, management, and optimization.
2) Kapost provides workflow management tools that allow teams to track ideas from conception through implementation, and ensures ideas are aligned with business goals.
3) At Workiva, various teams including product marketing, customer marketing, and others collaborate on content production. The teams hold regular meetings to align ideas with strategy and discuss metrics.
4) Both companies emphasized the importance of process, quality control, and aligning
If you listen in the hallways of most B2B companies, you’ll hear a non-stop stream of opinions, backed up by very few facts. Uninformed opinions can lead to endless debate, delays in decision-making and poor choices. With the amount of data available about our customers, it doesn’t have to be that way anymore.
Fortunately, our CEO Nick Mehta is passionate about using Gainsight products to make data-driven decisions, identify trends in overall customer health, thoroughly prepare for client visits, and act as an executive sponsor on key accounts.
Watch this webinar and find out how Gainsight’s CEO, Nick Mehta, uses Gainsight daily to make data-driven, customer-centric decisions that answer these questions, and more! Learn how to get a consistent, fact-based view of your customer base using customer success technology.
Hire a management team for your small businessAngela Kuefler
RoundBox Strategies is a business development firm designed to enable small business owners the expertise, skills and support of a professional management team at a fraction of the cost.
[Tech in Asia Meetup Bandung 2014] Top 4 checklist about being a startup CEOTech in Asia Indonesia
The document provides tips and lessons learned from Andry Suhaili, CEO of PriceArea.com, on running a startup. Some key points include:
- Focus on a single key performance indicator (KPI) to measure success, continually test and improve based on measurements.
- Hire a motivated team that is better than yourself and keep the team small and productive. The team is the biggest asset.
- Maintain an entrepreneurial mindset and focus on rapid growth. Track growth metrics like visitors, users, and products over time.
- Act like a corporate from the start by developing routines and making the most of each day while energy and motivation remain high.
This document provides information on succeeding at social enterprise. It discusses who Travis O'Keefe is and his experience in social enterprise. It then covers topics such as what social enterprises are, levels of integration between social and business activities, and key differences between startups and established companies. The document also discusses Lifetime Design, a social enterprise Travis founded that works to make homes more accessible.
Time is the most precious resource we have. Those who manage their time and energy well have more of both. Those who manage time poorly struggle to get things done. Have you ever wondered how some people get an incredible amount done in a short period of time, while others can barely complete a single task? Make the most of the new year by allocating and planning your time wisely.
Moving to Strategic Customer Success: Getting in Front of the 8 BallTotango
The document discusses how a customer success team at a company called Leadspace transitioned their approach to better serve "early majority" customers as the company's customer base grew. They shifted focus from product features to business objectives and outcomes. Check-in calls now begin by reviewing progress against customer goals. When objectives are met, successes are celebrated, and struggles are addressed proactively. This outcomes-focused approach led to happier customers, more strategic conversations, and the customer success managers being viewed as trusted advisors.
How many customers can you personally guarantee outcomes for? If you and your team have typical Customer Success workloads, you’re at that limit—or past it. But your company is adding new customers every quarter or its dying. How do you ensure those outcomes when your current ratio is unsustainable at scale? Learn from experts who’ve solved this problem at their companies in this session.
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Workshop: Planning for 2018 - Create a Business PlanSurefire Local
Learn how your business can win and dominate your competition in 2018. Some of the things you'll learn are:
- A highly-effective 10 Step Planning Process
- How to train your business to be more results driven
- Identify key opportunities for growth
- Create your plan - start 2018 STRONG!
Watch this webinar on-demand at: http://sfsoc.us/2j36eyQ
The document outlines important questions that a business plan should address, including what customer need the business satisfies, how it satisfies that need differently than others, who the key people running the business are, the size of the target market, what types of customers it will pursue, and the marketing and selling strategies it will use. The business plan should also include detailed calculations, required resources to launch, and when those invested resources will be recovered.
Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best PracticesSales Hacker
What You'll learn:
- Purposeful practice: What it means and actionable tactics you can put into play
- The sales coaching gap and understanding if you're suffering from it
- The most common coaching challenges sales team face today and how to overcome them
Transforming to a product led company by Josh CentnerProduct Anonymous
Product transformation is easy and everyone in our organisation is both excited and happy to be on the journey….
This sounds far fetched but it is the reality at PageUp. Our speaker, Josh Centner, Head of Product will walk through the journey of PageUp - a successful Melbourne based software company and how they went from a custom software house to a fast paced, customer focused product company.
Josh will cover their approach to introducing organisational transformation and how the organisation combined the best of Design Thinking and Lean Startup to revolutionise the structure, process and mindset that drives strategy, operations and product development practices.
We will hear about structure, culture and process along with what PageUp did with all 3 and what you can take from their experience.
In this webinar, Matt Wilkinson of Bizink will show you how to create a “unique selling point” for your firm. Every successful business has a point of difference. In this webinar you’ll learn how to find and communicate yours.
*What you’ll Learn*
- How a “unique selling point” or USP is what will really grab your prospect’s attention
- A formula for creating your USP
- How to weave your USP into your marketing
A2: Easy Metrics and Dashboards for Corporate Startups, Katie CarelessLean Startup Co.
This document summarizes a workshop on using easy metrics for corporate startups. The workshop teaches an approach to create a starter dashboard to help answer three key questions: 1) Are you moving towards your vision? 2) How fast are you reducing risk while incrementally increasing investment? 3) How much value are you creating for customers? Attendees will learn about strategic, progress, and value metrics and will create their own starter dashboard to bring back to their organizations. The speaker, Katie Careless, is an Innovation Lead in the UK Government who teaches Lean Startup practices internally and will share lessons on using simple metrics for innovation.
Mastering the Business of Customer SuccessGuy Nirpaz
Customer Success is maturing. Customers are like trees in recurring revenue business. The Customer Success function should run as a business, and the operating model is of customer portfolio management to drive customer success
Deploying Customer Success in a Complex, Distributed EnterpriseGainsight
How do you operationalize consistent, positive customer outcomes when you have customer-facing teams in multiple silos and departments around the world? That’s the reality for complex enterprise companies. And if your company is that complicated or fragmented, you can bet your customers are too. Get the workflows you need to bridge those gaps and streamline your distributed enterprise.
This webinar summary discusses content ideation and management processes at Kapost and Workiva:
1) The webinar featured presentations from Meredith Giersch of Kapost and Erin Wall of Workiva on their teams' processes for content ideation, management, and optimization.
2) Kapost provides workflow management tools that allow teams to track ideas from conception through implementation, and ensures ideas are aligned with business goals.
3) At Workiva, various teams including product marketing, customer marketing, and others collaborate on content production. The teams hold regular meetings to align ideas with strategy and discuss metrics.
4) Both companies emphasized the importance of process, quality control, and aligning
If you listen in the hallways of most B2B companies, you’ll hear a non-stop stream of opinions, backed up by very few facts. Uninformed opinions can lead to endless debate, delays in decision-making and poor choices. With the amount of data available about our customers, it doesn’t have to be that way anymore.
Fortunately, our CEO Nick Mehta is passionate about using Gainsight products to make data-driven decisions, identify trends in overall customer health, thoroughly prepare for client visits, and act as an executive sponsor on key accounts.
Watch this webinar and find out how Gainsight’s CEO, Nick Mehta, uses Gainsight daily to make data-driven, customer-centric decisions that answer these questions, and more! Learn how to get a consistent, fact-based view of your customer base using customer success technology.
Hire a management team for your small businessAngela Kuefler
RoundBox Strategies is a business development firm designed to enable small business owners the expertise, skills and support of a professional management team at a fraction of the cost.
[Tech in Asia Meetup Bandung 2014] Top 4 checklist about being a startup CEOTech in Asia Indonesia
The document provides tips and lessons learned from Andry Suhaili, CEO of PriceArea.com, on running a startup. Some key points include:
- Focus on a single key performance indicator (KPI) to measure success, continually test and improve based on measurements.
- Hire a motivated team that is better than yourself and keep the team small and productive. The team is the biggest asset.
- Maintain an entrepreneurial mindset and focus on rapid growth. Track growth metrics like visitors, users, and products over time.
- Act like a corporate from the start by developing routines and making the most of each day while energy and motivation remain high.
This document provides information on succeeding at social enterprise. It discusses who Travis O'Keefe is and his experience in social enterprise. It then covers topics such as what social enterprises are, levels of integration between social and business activities, and key differences between startups and established companies. The document also discusses Lifetime Design, a social enterprise Travis founded that works to make homes more accessible.
DBA Management Consulting provides various consulting services to help companies with management issues. This includes conducting due diligence for mergers and acquisitions, developing business plans, devising business development strategies, assisting with new product development, performing market assessments, feasibility studies, and competitive benchmarking. Clients can contact DBA's specialists to get preferential rates for these consulting services.
DBA Management Consulting provides various consulting services to help companies with management issues. This includes conducting due diligence for mergers and acquisitions, developing business plans, devising business development strategies, assisting with new product development, performing market assessments, feasibility studies, and competitive benchmarking. Clients can contact DBA's specialists to get objective advice and preferential rates for these consulting services.
Chirag Kulkarni, CEO of C&M Group speaks in Pune, India about the 5 gaps in a company's business strategy. C&M Group is a strategic consulting firm focused on growth and new product innovation for startups to Fortune 500s.
*All credit is given for the pictures used during the presentation. The presenter was not paid for the delivery of the presentation.
Startups are naturally risky, and a startup valuation is probably closer to an art than a science. However, it can be made less based on “gut feelings” by carefully assessing the several elements that would have the strongest impact on the venture success. In this document, we have identified 7 key elements that we believe investors should look for, when evaluating a startup: team, problem, solution, strategy and marketing, scalability, strategic fit, return vs. risk.
The document provides guidance on using opportunity management to win more deals. It discusses qualifying opportunities, political mapping, understanding customer priorities, and creating an insight map. The webinar aims to help participants increase sales velocity by focusing on the most qualified opportunities and understanding customers' goals, pressures, initiatives and obstacles. It emphasizes the importance of continuous, evidence-based qualification and assessing cultural and political fit to determine which deals are most likely to succeed.
Webinar: 5 Things to Prepare Your Company for Growth - 2-time CEO, Matt PetersonMatt Peterson
Growth doesn’t happen by accident. It takes strategic planning and focused execution to make it a reality. Learn the basics on how to prepare your company for growth. Ideal for CEO’s, CFO’s, VP’s of Marketing. VP’s of Sales, and VP’s of Customer Experience.
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddThadeus Giedd
The questions you should be asked (or should have been) and the items that should be addressed prior to starting the business plan writing process.
A different style, but I think the correct starting approach to tackling writing a business plan.
Strategic planning with balanced scorecards CGCarl Garner
This document outlines a presentation on strategic planning using balanced scorecards. It discusses defining a company's vision and mission, identifying key performance indicators (KPIs), and creating balanced scorecards to track progress. Attendees participate in group exercises to apply these concepts to their own companies. They identify internal/external factors, SMART goals, and metrics to measure financial, customer, operational, and innovation objectives. Creating balanced scorecards involves setting targets, collecting and reviewing performance data, and taking action based on the results. The scorecards can be used to monitor progress, ensure goals are met, and facilitate continuous improvement.
From idea-to-scalable-business-plan-tom-katsioulas-master classthe Mindspark
A MasterClass decoding the basics of scale-ready business model by Marketing and Business Development Leader.
Tom Katsioulas is an Executive in Silicon Valley with more than 25 years experience, discusses the fundamentals and the mindset of a business that is set to create value.
More: https://mindspark.gr/about/neurons/tom-katsioulas/
IVNAT Partners is a business consulting firm that helps clients achieve growth objectives by providing strategic solutions. They offer expertise in areas like market assessment, growth strategy, sales and channel management. Their team of experienced consultants can help clients in industries like manufacturing, government, finance, and technology. IVNAT Partners aims to be a global leader in driving client growth and works with small and medium businesses, startups, and new market entrants.
This document provides tips for business leaders to implement for company growth. It discusses focusing on customer referrals, delegating tasks to increase efficiency, offering new products, expanding into global markets, understanding how technology can help rather than hinder business operations, and developing a marketing plan with a marketing company. The overall message is that adopting these strategies can help businesses succeed and grow in today's competitive environment.
eFolder Series- Marketing on a Budget: Best Practices for MSPsAriane Pollock
Marketing is time intensive but worth dedicating resources too. Learn how a Belgian MSP business managed to grow their company by adopting an effective set of marketing activities while on a budget.
Crave for digital success you’re just 5 steps away!TataBSS
This document discusses how businesses can achieve digital success. It outlines 5 key strategies for digital marketing experts to attain success: 1) Customer segmentation to target the right audiences, 2) Providing excellent first impressions through digital properties, 3) Engaging customers with relevant content, 4) Making data-driven decisions, and 5) Prototyping ideas to test and improve them. The document emphasizes that digital disruption is inevitable and businesses must take digital strategies seriously to remain competitive and avoid potential revenue shrinkage or becoming obsolete.
In 'Selling In the Brave New World,' Ignite Selling discusses how to adopt the new selling paradigm and ensure sales success. This presentation explores Selling with Strategic Intent to facilitate successful sales meetings and how it can help sales teams move the opportunity forward efficiently.
Questions in the meeting: From Startups to Venture CapitalistsWiziin Inc.
Are you a startup founder looking to secure funding from venture capitalists? Do you want to know the questions to expect during a meeting with VCs? If so, our new ebook, "Questions in the Meeting: From Startups to Venture Capitalists," is perfect for you.
Securing funding from venture capitalists is critical for many startups. However, it can be challenging to navigate the process, especially if you are not familiar with the types of questions that VCs usually ask during meetings.
To help startup founders prepare for these meetings, our ebook provides a comprehensive list of questions that VCs typically ask when considering investing in a startup. By preparing for these questions, you can communicate your business's value proposition, market opportunity, and growth potential effectively.
In addition, the ebook also provides a list of questions that startups should ask during meetings with VCs. By asking these questions, you can gain a better understanding of the VC's investment strategy, and determine if they are the right fit for your business.
By downloading "Questions in the Meeting: From Startups to Venture Capitalists," you'll have access to a valuable resource that can help you prepare for your next meeting with a VC. With the right preparation, you'll be able to answer any question with confidence and increase your chances of securing the funding that your business needs to grow and succeed.
Don't miss out on this opportunity to take your startup to the next level. Download "Questions in the Meeting: From Startups to Venture Capitalists" today, and start preparing for your next meeting with a VC. With our ebook, you'll be well on your way to securing the funding that your business needs to succeed.
The Future of Marketing for aged care presentationPhillip Parisis
Phillip Parisis - Digital Strategist. The internet is now the first place loved ones search when looking for a provider and with over 1.8 billion people currently active on social media, it’s a communication channel Aged Care providers must start leveraging.
This document provides an overview of Business Growth Unlimited's Gateway programs focused on strategy, leadership, marketing, and new product development. It describes Business Growth Unlimited as having a solid foundation built on experience and skills to provide holistic consultancy services. The Gateway programs are workshops and seminars taught by subject matter experts to help business owners and managers develop strategies in key areas, accelerate growth, and maximize bottom line impact through a partnership approach.
Similar to Could you be more effective in less time (20)
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
2. What consumer / customer
problems are you aiming to solve?
What are your FEW initiatives
that will make an impact?
Will your initiatives deliver across
all 5 levers of commercial
success?
Are your initiatives progressing
fast enough to deliver your
financial goals?
3. What consumer / customer problems are you
aiming to solve?
How will your initiatives will
make their lives better?
What is their problem with
the products they use now?
What is the evidence you can
persuade them to switch to
your initiatives?
4. Are your objectives ambitious
and realistic?
• Share, price, costs, margin, trial
and repeat purchase?
Do all the initiatives fit your
business’s strategy and
capabilities?
Will your total pipeline deliver
your growth goal?
Is everyone is clear on what
they should NOT be working
on?
What are your few initiatives that will make an
impact?
6. Are your initiatives progressing fast enough to
deliver your financial goals?
• Is your team …
• Consumer and Customer
focused
• Curious, Creative, Clear
• Courageous and Commercial?
• Will you deliver well, on
time?
• Does your team have
the time & experience?
• Are all parts of the
business aligned?
• Are you clear on
• Milestones?
• Hurdles?
• And how to overcome
them?
7. If you answered “no” or “don’t know” to any
question, we can help
• We help deliver stronger, profitable growth,
faster. Because we have failed (learned!) and
succeeded in your job, client side.
• We work from identifying the best opportunities,
through development to improving in market
performance.
• Strategy Development and Positioning
• Insight generation and concept development
• Development briefs and business case
• Training and coaching
• Please do contact us with any questions
• jane.walton@ipera.co.uk +44(0)7884 113 539
• stuart.catchpole@ipera.co.uk +44(0)7836 271 223
Global
Greater Europe
UK