This presentation introduces a new shaving cream called ABD360°®. It provides details on the product, including that it is a cationic shaving cream that softens hair rather than hardening it. The document discusses the history of shaving creams, the key ingredients in ABD360°® and their justifications, and the formulation and preparation procedure. It promotes the benefits of ABD360°® over other shaving creams, such as its moisturizing properties and suitability for sensitive skin. Consumer test results are presented showing ABD360°® was not underweight like other brands and had no issues for most customers with sensitive skin.

1. WELCOME
TO OUR PRESENTATION
Slide prepared By Bisshojit Biswas

2. Ourpresentationtopicis-
ABD360° ®- Shaving cream
Strategic planning & marketing of a new cosmetic product in the
market.

3. Name of our group member-

4. Introductionofshavingcream-
Shaving cream or shaving foam is a cream
applied to the face, or wherever else hair grows,
to facilitate shaving. The use of cream achieves
three effects: lubricates the cutting process;
swells keratin; and desensitizes skin. Shaving
creams commonly consist of an emulsion of
oils, soaps or surfactants, and water.

5. Historyofshavingcream-
 A rudimentary form of shaving cream was documented in Some
where around 3000 BC. This substance combined wood alkali and
animal fat and was applied to a beard as a shaving preparation.
 Until the early 20th century, bars or sticks of hard shaving soap were
used. Later, tubes containing compounds of oils and soft soap were
sold. Newer creams introduced in the 1940s neither produced lather
nor required brushes, often referred to as brushless creams.

6. ABD360°®ShavingCream-
Our ABD360° ® shaving cream is
unique than other shaving cream.
It’s the cream that smooth’s the skin
and makes the shaving easy and
painless. It is a cationic shaving
preparation.
Demo packaging carton box prepared by Bisshojit Biswas

7. Why ABD360° ® is better than anionic shaving creams-
 It soften the hair rather than hardening it like anionic shaving
cream & it is non irritating
 It contains a separate antiseptic agent which heals shaving
cuts, prevent rashes, irritation
 Cationic surfactant of ABD 360°® in combination with tea tree
oil soften the skin
 Cationic surfactant of ABD 360°® in combination with
moisturizers and emollients soothes and protect the skin

8. Formulation of ABD 360° ® shaving cream-
De-ionized water 44.5
Coco amide betaine 8
Cetyl alcohol 7
Titanium oxide 2
sorbitol 5
Polysorbate-60 2
Certrimonium chloride 7
urea 5
Cetearyl octanoate 7
Laneth-40 2.5
Oil of Melaleuca alterifolia
(tea tree oil)
1

9. Formulation of ABD 360° ® shaving cream-
Oil of Lavandula augustifolia
(lavender oil)
1
Lauryl pyrrolidone 1.5
Polyvinylpyrrolidone 1
Sodium EDTA 0.2
Triethanolamine 1
Lactic acid 0.2
Phenoxyethanol & methyl / ethyl
parabens
0.3

10. Justification of the ingredients-
Ingredients Justification
De-ionized water Solvent
Coco amide betaine Surfactant
Cetyl alcohol Emulsifying agent
Titanium oxide Opacifying agent
sorbitol Moisturizer
Polysorbate-60 Emulsifying agent
Certrimonium chloride Cationic surfactant
urea Hydrotrope
Cetearyl octanoate Emollient
Laneth-40 Emollient
Oil of Melaleuca alterifolia
(tea tree oil)
Biological additive & Fragrance

11. Justification of the ingredients-
Ingredients Justification
Oil of Lavandula augustifolia (lavender oil) Biological additive & Fragrance
Lauryl pyrrolidone Surfactant
Polyvinylpyrrolidone Film foaming agent
Sodium EDTA Chelating agent
Triethanolamine skin conditioning agent
Lactic acid PH adjuster, skin conditioning agent
Phenoxyethanol & methyl / ethyl
parabens
Preservative

12. Preparation procedure-
 Firstly Cetyl alcohol, polysorbate-60, cetearyl octanoate, laneth-40, lauryl
pyrrolidone and polyvinylpyrrolidone were mixed and heated to 65-70°C.
 Then this mixture was added to the cetrimonium chloride and half of the
deionized water (70°C), followed by mixing until all of the ethanol was
evaporated.
 Then the resulting mixture was added to the remaining half of the deionized
water (cold), EDTA, sorbitol, urea titanium dioxide, coco amido betaine,
triethanolamine and lactic acid. The cold deionized water, sorbitol and
EDTA were premixed, as were the triethanolamine and lactic acid.
 Then Phenoxyethanol and methyl/ethyl parabens were added to the
mixture, which was cooled to 40°C, followed by the addition of the tea tree
and lavender oils.

13. Factory view of ABD 360° ® Production-

14. Why ABD 360° ® ???
 We are New, We want your trust.
 We are here in the Market to Stay.
 Conditioning ones skin and providing smoother and better shave.
 Specially tested exhilarating fragrance.
 Lavender Oil & Tea Tree Oil are used. Two most beneficial oils in
the treatment of acne.
 Coco amide betaine, Organic surfactant derived from Coconut Oil.

15. How ABD 360⁰ ® is different from Other saving
creams-
 Can be applicable on sensitive skin
 Have better moisturizing properties (due to sorbitol)
 Contains high concentration of alcohol
 More convenient than shaving cream/antiseptic aftershave
combination preparations.

16. Consumer VOICE tests results-
 Consumer VOICE tests of 10 brands of shaving creams reveal
all is well with the products in terms of quality, but we cannot
say the same about the quantity. Six out of ten brands were
found to be underweight — some by a small margin, some by
many grams. Where ABD 360⁰ ® surprisingly and pleasantly,
was over-weight. Its 105 gm tube giving out 105.73 gm of
cream.

17. Consumer VOICE tests results-
 ABD 360° ® which has a per gram cost of Tk. 2.00
BDT. This is very cost-effective, as compared to
some of the more expensive brands like Premium
(per gram cost – Tk. 6.3 BDT), and Old Spice and
Park Avenue (both of which have per gram cost of
Tk. 7.00 BDT).

18. Consumer VOICE tests results-
 ABD 360⁰ has been tested on the skin of some customers having
sensitive skins. AND, the result was –
9 OUT OF 10 CUSTOMERS
FELT NO PROBLEMS WITH
THE CREAM ABD 360° ®

20. THANK
YOU