The document discusses the benefits of corporate blogging, providing examples of large tech companies that have adopted blogging. It outlines reasons for companies to start blogs, such as knowledge management, marketing, and improving productivity. The presentation also covers best practices for corporate blogging, including determining goals and content sources, and using blogs to supplement websites, intranets, and other communication tools.

1. Corporate Blogging Sabrina I. Pacifici Founder, Editor, Publisher, Web Manager LLRX.com ( www.llrx.com ), the unique, free, independent webzine on legal research, resources, applications, and technology for librarians and legal professionals. & Author of beSpacific ( www.bespacific.com ) Accurate, focused law and technology news, updated daily

3. Facts about blogs Sabrina I. Pacifici, www.bespacific.com

4. Parts of a blog – consider which elements to use Sabrina I. Pacifici, www.bespacific.com

5. How many blogs are there? Millions and millions…. Sabrina I. Pacifici, www.bespacific.com

6. But how many are updated regularly? Sabrina I. Pacifici, www.bespacific.com

7. “ A mere 2% of Adult Internet users maintain Web diaries or Web blogs…Content omnivores are among the heaviest overall users of the Internet.” Sabrina I. Pacifici, www.bespacific.com

8. Blog Software – An overview of some options Sabrina I. Pacifici, www.bespacific.com

9. Tracking Blogs Sabrina I. Pacifici, www.bespacific.com

10. Stats on Corporate Bloggers: http://www.sifry.com/alerts/archives/000390.html , October 17, 2004 Sabrina I. Pacifici, www.bespacific.com

13. Blogs – can they replace an intranet? Sabrina I. Pacifici, www.bespacific.com

14. From Dave Pollard's How to Save the World – The Knowledge Process, http://blogs.salon.com/0002007/ Sabrina I. Pacifici, www.bespacific.com

17. Example of a blog used for development, collaboration, testing Sabrina I. Pacifici, www.bespacific.com

18. Blogs facilitate organization of, and access to, relevant data by topics Sabrina I. Pacifici, www.bespacific.com

19. Example of a very focused topical blog: GM Smallblock Engine Blog Sabrina I. Pacifici, www.bespacific.com

20. Example of a topical blog with broader focus but still subject oriented – stays on message. Sabrina I. Pacifici, www.bespacific.com

22. Think about products and services – informing and supporting users Sabrina I. Pacifici, www.bespacific.com A Product Blog "By announcing a new product on a blog you are creating an invitation to a discussion about your product. On-line press releases don't allow readers to post comments to provide feedback or to ask questions. As more and more blog readers use newsreaders, people are very apt to grab an RSS feed for a blog they find interesting. That creates an opportunity for the blog to continue the discussion that starts with a new product announcement. “ http://contentcentricblog.typepad.com/

24. Sabrina I. Pacifici, www.bespacific.com

25. Microsoft has over 800 employees blogging…take a look Sabrina I. Pacifici, www.bespacific.com

26. Bloggers from Sun Microsystems Sabrina I. Pacifici, www.bespacific.com

27. CEO’s Who Blog Sabrina I. Pacifici, www.bespacific.com