1. The document discusses corporate blogging, providing statistics on corporate blogs and reasons why companies should have blogs. 2. It outlines the benefits of corporate blogging such as inexpensive knowledge management, branding, and increased productivity. Blogs can be used to share projects, services, and research. 3. Examples are given of large tech companies like Microsoft and HP that have many employee blogs, and the document provides resources for learning more about corporate blogging best practices.

3. Facts about blogs

4. Parts of a blog – consider which elements to use

5. How many blogs are there? Millions and millions….

6. But how many are updated regularly?

7. “ A mere 2% of Adult Internet users maintain Web diaries or Web blogs…Content omnivores are among the heaviest overall users of the Internet.”

8. Blog Software – An overview of some options

9. Tracking Blogs

10. Stats on Corporate Bloggers: http://www.sifry.com/alerts/archives/000390.html , October 17, 2004

13. Blogs – can they replace an intranet?

14. From Dave Pollard's How to Save the World – The Knowledge Process, http://blogs.salon.com/0002007/

17. Example of a blog used for development, collaboration, testing

18. Blogs facilitate organization of, and access to, relevant data by topics

19. Example of a very focused topical blog: GM Smallblock Engine Blog

20. Example of a topical blog with broader focus but still subject oriented – stays on message.

22. Think about products and services – informing and supporting users A Product Blog "By announcing a new product on a blog you are creating an invitation to a discussion about your product. On-line press releases don't allow readers to post comments to provide feedback or to ask questions. As more and more blog readers use newsreaders, people are very apt to grab an RSS feed for a blog they find interesting. That creates an opportunity for the blog to continue the discussion that starts with a new product announcement. “ http:// contentcentricblog . typepad .com/

25. Microsoft has over 800 employees blogging…take a look

26. Bloggers from Sun Microsystems

27. CEO’s Who Blog