CSR & Women Empowerment

1. By:-
Aastha Dhingra
Director & Co-Founder
AD Executive Training & Coaching (P) Ltd
aastha@adtrainingncoaching.edu.in

2. CORPORATE – Means organized business
SOCIAL - Means everything dealing with the people
RESPONSIBILITY - Means accountability between the
two
“Corporate social responsibility is operating a business
in a manner which meets or excels the ethical, legal,
commercial and public expectations that a society has
from the business.’’

3. NEED FOR SOCIAL RESPONSIBILITY
THE IRON LAW
RESPONSIBILITY
FULFIL LONG RUN
SELF INTEREST
ESTABLISH BETTER
PUBLIC IMAGE
AVOID
GOVERNMENT
CONTROL
TO AVOID CLASS
CONFLICTS
CONVERT
RESISTANCES INTO
RESOURCES
MINIMISE
ENVIRONMENTAL
DAMAGE
AVOID MISUSE OF
NATIONAL
RESOURCES AND
ECONOMIC POWER

4.  Participation of women as an entrepreneur is a very
recent phenomenon.
 Women hold mere 10% seats in parliament that shows
that women is less represented in the decision- making
processes.
 Overall literacy rate of women in India is 65% approx
which is still lesser to that of men in India.
 Female labor participation rate in India is 35% i.e the
lowest in the world.

5. DEALERS
PROFESSIONA
LS
EMPLOYEE
S
MANAGERS

6. EMPOWERMENT IN
INDIA

7. Women’s
sense of
self worth
Have the
power of
control
their own
lives
Influence
the
direction
of social
change

8. God has gifted women with:-
compassion,
tender-heartedness,
caring nature,
concern for others,
adaptability and empathy,
influencing without power,
open mindedness and
integrity.
These are the basic skills set required by an individual
to be socially responsible, which a woman already
owns. These are very positive signs which imply that
women can be leaders. In order to help women to be in
limelight, they need to be empowered.

9. STRENGTHS OF INDIAN WOMEN AS
MANAGERS
 Ability to network with colleagues
 Ability to perceive and understand situations
 Strong sense of dedication, loyalty and commitment to
their organizations
 Ability to multitask
 Collaborative work style—solicit input from others,
with respect for ideas
 Crisis management skills
 Willingness to share information (interactive leadership
style)
 Sensitivity in relationships (e.g., compassionate,
empathetic, understanding)

11. Civil society participation is an important aspect of CSR.
Small iniative for management students-100 hours of
compulsory community service programme at a police
station.
Activities like management of traffic, handling cases
involving domestic violence, marital conflicts, property

12.  Girls at Manav Rachna have become more a
responsible citizen and are able to handle situations in a
much better way.
They have gained more knowledge of their rights; to
share a basic few:-
Sexual harassment includes 4 basic points-
1.Physical contact and advances
2.Demand or request for sexual favours
3.Showing coloured remarks
4.Showing any pornography or any other unwelcome
physical, verbal or non-verbal conduct of sexual nature.

13. 2nd Asia’s Best CSR Practices Award in the
category of Women Empowerment.
Importance of nutritious food were taught
Trained in preparing different methods of
preparing low cost food at home.
Tailoring and embroidery

14. Helping the girls develop focus in life.
Story telling – giving direction to life.
Share their life instances and draw
different inferences from them

15.  No knowledge
 No participation from local community
 Lack of Role of Media
 Issues of Transparency
 Narrow perception
 No guidelines
 Lack of consent in implementing the policies
 Lack of Resources
 External changes such as cultural diversity &
understanding of local law

16.  Transformed simple village girls into matured,
positive, confident and economically independent
professionals who hold a respectable place in their
homes and are looked upon as examples of
transformation in the villages.
 Encouraged villages girls to continue their education
up to 10th or 12th Standard including the teaching of
English and Personality Development.

17.  Sowed the seeds of leadership in these ladies by
giving them various job responsibilities.
 Equal employment opportunity is given to quite a few
physically challenged ladies who have successfully
carved their own identity
 Negotiation skills have developed
 Awareness in terms of health, hygiene and legal rights
has increased

18. Career development programs for women
Exposure of women to top management
Leadership development programs for women
Job rotation for women
Recruitment of women at senior-level positions
Regular survey of women to assess job satisfaction
Mentoring programs for women
Child care facilities at work
Encourage Women Participation in job fairs
Training them on handling conflict, sexual harassment and
making complaints
More than one woman in a male dominated department
can be recruited to avoid isolation

19.  Corporate social responsibility towards women
empowerment can become ray of hope in many ways
right from changing attitude towards women in the
society to making women independent financially,
physically and socially and enabling them to be self
reliant.
 The motive behind joining CSR with women
empowerment is to provide solutions to women related
issues like gender discrimination, sexual harassment,
failure to be promoted , receiving lower pay than men.

20.  Though we have shining examples of
women achievers in corporate India like
Chanda Kochhar, Indra Krishnamurthy Nooyi,
Kalpana Chawla and so on but these are in
few thousand and there is a need to have
such achievements in lakhs and lakhs.
 Thus, women empowerment should be
oath taken by the entire world, after all
behind every successful man lies sacrifices of
a woman.