CORPORATE PRESENTATION ON DERMA

1. By
SUDIPTO HALDAR

2.  Leadership In Dermatology
 Register the Brand name Into Doctor’s mind
 Deliver Best Quality product as per the
Industry
 Customer compliance

3. Focus on Derma
Select The High Value Concentrated Approach to The
High Growth Brand Dermatologist
P1 Brand Selection For the
Right Customer Select the KOL,LOL
Giving major Thrush to doctors as per the
the selected Brand potential basis

4.  Select The High Potential Market (as per ORG)
 Seasonal SKU Variation & Price factor
 Make the high productive brand as a Build
Brand
 Launch the new product to bridge the need gap
 Continuous Doctor wise Visit Plan & Follow up
 Product Availability

5. LOW VALUE HIGH GROWTH(QUESTIONS) HIGH VALUE HIGH GROWTH (STARS)
LOW VALUE LOW GROWTH(DOG) HIGH VALUE LOW GROWTH (CASH COW)

6. QUETSIONS STARS
EMOLLIENTS,PROTECTIVES
DERMA IMMUNOMODULATORS. OTH.DERMATOLOGICAL PREP.
DRUGS FOR ALOPECIA DEMELANIZING AGENTS
SUNSCREENS CORTICO+ANTIFUNG.COMB.
CORT.+ SALICYLIC ACID
SCABICIDES
MEDICATED DRESSINGS CORT.+ANTIFUNG+ANTIINF.CO
MELANIZING AGENTS TOP.ANTIBIOTICS PLAIN
SYSTEMIC,GRISEOFULVIN ANTISEPTIC,DISINFECTANT
TOP.SULPHONAMIDES PLAIN ANTIACNE PREPARATIONS
ANTIBIOTICS+SULPHON. CORTICOSTEROIDS+ANTIINF.C
SALICYLATE COMB EXCL CORT ANTIFUNG. SYST. EX.GRIS.
ANTIVIRALS CORTICOSTEROIDS PLAIN
OTHER
CORTICOSTE
ROID COMB
ANTIPRURITICS ANTIFUNGAL,DERMATOLOGICAL
ANTI-WRINKLE HAIR CARE/ANTIDANDRUFF PR
COAL TAR,SULPHUR,RESOR.
↑ ANTIBIOTICS+ANTIFUNGAL
Growth CICATRIZANTS EX.DRESSNG.
DOG CASH COW
Value →

7.  Hair Care
 Anti Acne
 Sunscreen
 Iron & Ca
 Anti Diabetic
 Anti Bacterial
 Anti allergic
 Antifungal
 Antioxidant
 Dry Skin
 Pain Management
 Anti Ulcer
 Steroids

8.  New Molecular level Approach
 Covering High Value High Growth Market
 Come out with new Combination
 Convince the customer with Clinical Trial
Aspect
 Attractive Packaging Concept for New & Old
Product

9.  Unique I-Pad Promotion
 Strategic Inputs /Campaigns
 Brand Incentive
 Scheme(if applicable)

10. Hard Work
Strong Belief
Implementation

11. BE THE NO.1
IN DERMATOLOGY