This document outlines the career history and experience of Aladin EL Ashry. It details his employment history working in various food and beverage management roles for hotels in Egypt and Dubai from 1997 to present. His most recent role is as Regional Director of Food & Beverage for Serenity Hotels & Resorts in Egypt since 2015, where he oversees two hotels and helped improve their TripAdvisor ranking. Prior to this he held several assistant and director level roles at hotels like Rixos The Palm Dubai, The Palace The Old Town Dubai, and Ritz-Carlton Sharm El Sheikh.

1. RESGIONAL DIRECTOR OF FOOD & BEVERAGE
Employers name: Serenity Hotels & Resorts - Egypt
Employment dates: March 2015 - Till now
In March 2015 I got hired at Serenity Hotels and Resorts till now as Regional Director of Food & Beverage
Reporting to the CEO. The company has two hotels landscape in big resort well known in Makadi Bey –
Hurghada – Egypt. Serenity FunCity Hotel 650 rooms with Aqua Park, Luna Park, Amphitheater, Games room
and 14 Food & Beverage outlets, Serenity Beach Hotel 550 rooms with Amphitheater, Spa and 11 Food &
Beverage outlets, both hotels working with All inclusive system however I have created with the Help of the
CEO Ala carte Concept with 5 different cuisines Italian, Japanese, Mexican, Mediterranean and Royal to gain
extra revenue and to upgrade the standard of the hotel in general. The hotel Ranking in TripAdisor has
improved from 96 to 45 ranking out of 206 hotels in Hurghada.
ASSISTANT FOOD & BEVERAGE MANAGER
Employers name: Rixos The Palm - Dubai
Employment dates: October 2012 – January 2015 – 2 Years and 3 Month
In October 2012 I got hired at Rixos The Palm Dubai till January 2015 as Assistant Food & Beverage Manager
Reporting to the General Manager managing team of 77 associates, in charge of Banquet operation, Pool and
Beach operation with 520 sun beds and 65 Cabanas including three bars one restaurant during the day and “I
chill Lounge” in the evening, increased revenue Year on Year 12 v’s 13 by two millions, also in charge of
Entertainment Department, Day Pass, Jacuzzi, Beach Attendants, Romantic Dinner and Kids Club, in charge of
the beverage menus in entire F&B departments, I manage the beverage cost in entire F&B departments, I
created two bars in the beach as one bar wasn’t enough to serve 800 guests, I created Mojito bar serving only
Mojito with different flavors and all the bars I created has a name and logo, now the Pool & Beach well known
in Palm Dubai with the quality of service. Also I was in charge of two events for Shiekh Mohamed Bin Rashed
at Rixos The Palm Dubai for 2000 people, one of those events was when Dubai won the EXPO 2020.
Reason for leaving: Back home in Egypt with Good position and to be certified as GM from Ministry of Tourist
ALL DAY DINING, LOUNGE & POOL MANAGER
Employers name: The Palace The Old Town - Dubai
Employment dates: Sept 2008 – May 2012 – 3 Years and 8 Month
In September 2008 I got hired at The Palace Old Town Dubai till May 2012 in charge of three departments
“All day dining, Pool and Shisha Lounge” Manage a team of 45 associates, I increased covers be 20,000 Year
on Year, increased revenue Year on Year 09 v’s 10 by three millions, increased profitability of department by
20%, implemented new Lounge concept in the swimming pool during the night with 17 Cabanas and that
lounge called Ewaan Lounge, which is increased covers by 1,500,000 Year on Year, increased profitability of
the pool by three times it mean 300% Year 09 v’s 10, and now the Lounge became one of the best lounge in
the Old town, also I bought Ramadan tent to the hotel, the revenue in that month of Ramadan was three
millions net sales F&B, also I was the first person who implemented Shisha concept in The Address Group to
be managed by Emaar then I resigned in May 2012..
Reason for leaving: New Challenge and having the experience of working in Palm Jumierah
RESTAURANT MANAGER
Employers name: Ritz-Carlton - Sharm EL Shiekh - Egypt
Employment dates: Sep 2006 – Sep 2008 – 2 Years
Aladin EL Ashry
Address: UAE – Dubai – The Gardens – Building 1 – Flat 219
Telephone: +971-56-6099634 / +20100-1807733
Email: aladin_faris@yahoo.com.com
Status: Married
Marital Nationality: Egyptian
Birth Date: 19/09/1974
CAREER HISTORY

2. Then I got hired in Sep 2006 at Ritz-Carlton Sharm El Sheikh till Sep 2008 in charge of two outlets in the lobby
Italian Restaurant and Lobby Bar, but before I took over the restaurant and the lobby I worked in IRD for two
months as per the GM request in order to do action plan and train the associates, I was well known in the city
with the quality of leadership, it was a big challenge at that moment however strong leader must grow
through challenges, I have updated the wine menu in the fine dining restaurants then I resigned in Sep 2008.
Reason for leaving: Ritz-Carlton ended the contract with the owner and my X GM offered me job in Dubai.
BARS MANAGER
Employers name: Movenpick -Elgouna - Egypt
Employment dates: Aug 2005 – Sep 2006 – 1 Year & 1 Month
Then I haired at Movenpick Elgouna & Spa August 2005, as Bars Manager in charge of 8 Bars operation with
40 associates, controlling the beverage cost, update the menu from time to time and purchasing Alcoholics
for the entire F&B departments. Also I was in charge of the New Year occasion, to meet and exceed the
expectations of a thousand and a hundred guests and I resigned in September 2006.
Reason for leaving: Movenpick very good company however the Ritz-Carlton Luxury tempted me
ASSISTANT RESTAURANT MANAGER
Employers name: Hyatt Regency - Sharm EL Shiekh – Egypt
Employment dates: Aug 2000 – Aug 2005 – 5 Years
Then I got hired at Hyatt Regency Sharm El Sheikh in August 2000, I began as Bars Supervisor in charge of two
Bars for two and half years, I did beverage training for the entire F&B associates then I promoted to Assistant
Manager in All Day Dining (Fresco Restaurant) for one and half year, the restaurant achieved twice 87%
mystery shopper evaluation with the help of the team while the result before I took over was 60%, then I got
promoted to Room Service Assistant Manager in Charge of the room service, mini bar and the Villas for
period of one year, it was very challenging operation, the hotel has 439 rooms and 11 Villas landscape,
however after the team trained and the action plan implemented the Room Service achieved twice 100%
mystery shopper evaluation it was very good record in the organization then I resigned in August 2005.
Reason for leaving: Career development and higher position
WAITER
Employers name: Marriott - Sharm EL Shiekh – Egypt
Employment dates: Aug 1997 – Aug 2000 – 3 Years
I started my career in the hospitality industry at Marriot Sharm El Sheikh in August 1997, I worked for one year
in All Day Dining, and six months in the Bars, and six months in the Japanese Restaurant, then I promoted to
senior waiter between the Beach BBQ and the Italian Restaurant for one year as both restaurants was in the
beach and I resigned in August 2000.
Reason for leaving: Career development and higher position
 Task force in Hyatt Regency Paris.
 Task force in Grand Hyatt London.
 Task force in Grand Hyatt Birmingham.
 Task force in Grand Hyatt in Istanbul.
 Diploma of Industry 1991 - 192
 Phoenix award by sharing idea, knowledge and experience at Marriot
 Loyalty leadership at Marriott.
 Best up seller month of September (1998) in Marriot
 Employee of the year (1999) in Marriott.
 Employee of the second quarter of year (2002) in Hyatt Regency
TASK FORCE
ACADEMIC QUALIFICATIONS
CERTIFICATES

3.  Employee of the third quarter of year (2002) in Hyatt Regency
 Employee of the fourth quarter of year (2002) in Hyatt Regency
 Employee of the year (2002) in Hyatt Regency
 Employee of the second quarter of year (2004) in Hyatt Regency
 Employee of the third quarter of year (2004) in Hyatt Regency
 Certificate from the USA White House for the outstanding service during visit Mr. President.
 Certificate from the USA Embassy for the outstanding service during visit Mr. Colin Powell.
 Leader of the quarter in Ritz-Carlton
 Leader of the first quarter (2009) in The Palace Old Town
 Leader of the first quarter (2010) in The Palace Old Town
 Sanitation & prevention of food borne illness Marriott
 Windows, Excel and internet skills Hyatt
 Hygiene training Hyatt
 Up selling techniques training Hyatt
 Compliant handling Hyatt
 Customer focus Hyatt
 Winning way training Hyatt
 Service recovery Hyatt
 Service excellence Hyatt
 Service through selling Hyatt
 Leadership skills Hyatt
 Train the trainer Hyatt
 Performance development training Hyatt
 Gallup training The Palace
 HACCP training from Dubai Municipality The Palace
 Leadership to action – 5 models (6 months program) Emaar
TRAINING
REFERENCES
Name: Danish Butt
Position: Director of Security
Email: Danish.butt@rixos.com
Phone: + 971-55-1006571
Employee at: Rixos The a Palm Dubai
I worked with him at Rixos for 27 months
Name: Wadim Malcom Alvarez
Position: Director of Food & Beverage
Email: wadim.alvarez@gmail.com
Phone: + 971-56-1458623
Employee at: The Palace The Old Town Dubai
I worked with him at The Palace for 2 years
Name: Anuj Sharma
Position: Director of Food & Beverage
Email: anuj.sharma@ritzcarlton.com
Phone: + 66-81-9720404
Employee at: Ritz-Carlton
I worked with him at The Palace for 3 years
Name: Karen Joyce
Position: Executive Housekeeper
Email: karen.e.joyce@hotmail.com
Phone: + 971-50-2826512
Employee at: Fairmont at the Palm Dubai
I worked with her at Rixos for 8 months
Name: Edouard Grosmangin
Position: General Manager
Email: edouard@sixsenses.com
Phone: +248-2814366
Employee at: Six Senses Seychelles
I worked with him at The Palace for 2 years
Name: Giacomo Puntel
Position: Director of Food & Beverage
Email: GPuntel@minor.com
Phone: + 971-52-9803456
Employee at: Rixos The Palm Dubai
I worked with him at Rixos for 27 months
184
CM
My Weight is 88 KG