The document lists 15 reasons why companies may fear adopting social media: 1) Fear of the unknown, 2) Lack of experience, 3) Ignorance of social media benefits, 4) Waiting for clear return on investment data, 5) Lack of resources to implement social media strategies, 6) Unwillingness to be transparent, 7) Lack of time to dedicate to social media, 8) Confusion around social media best practices, 9) Lack of budget to invest in social media, 10) Unawareness of social media potential, 11) No in-house expertise, 12) Lack of leadership support, 13) Fear of negative feedback, 14) Viewing social media as too new