Cora Benzie has extensive experience managing content marketing campaigns for tourism boards and destinations. She summarizes three campaigns she led:
1) For Visit Suffolk, she launched two successful campaigns centered around an interactive map and intensive content strategies, generating a 32:1 ROI.
2) For Visit Norwich, her "City of Stories" campaign increased Facebook likes to over 10,000 and exposed over 750,000 people to the campaign online.
3) She helped win a 5-year contract marketing Morocco as a tourism destination, creating the brand tone of voice and sample copywriting.
"Verbal and Visual Techniques" in UK's Brochures by SADIONA ABAZAJSadiona Abazaj
This document analyzes verbal and visual techniques used in UK tourism brochures to attract tourists. It discusses several verbal techniques:
1. Comparison using simile and metaphor to make unfamiliar destinations seem more familiar.
2. Using key words and phrases like "enjoy" and "authentic" that appeal to tourists' interests.
3. Including testimonials from satisfied customers and references to famous personalities associated with destinations.
4. Employing humor through puns and amusing language to grab attention.
5. Using complex, foreign words ("languaging") about food to seem sophisticated.
It also examines visual techniques in brochures like color, format, placement and use of
Here are some of the key events happening this month:
- ADFF at The Space - Great Adaptations film screenings on Mondays exploring dystopian films.
- Cinema at The Space - Remembering Robin Williams film tribute on Thursdays to the late actor.
- The Incessant Ramblings of a Yellow Kind art exhibition from September 1-4 exploring the color yellow through abstract works by an Indian artist.
- Shakespeare on Film screenings on September 21 and 28 introducing six famous Shakespeare plays adapted for film over the last century.
- Pinoy Pride 27 - Duel in Dubai MMA fight event on September 5 at Dubai World Trade Centre featuring top Filipino fighters.
1) Maya Angelou was known for her influential 1969 memoir "I Know Why the Caged Bird Sings" and her poetry collections, and she recited her poem "On the Pulse of Morning" at President Bill Clinton's 1993 inauguration.
2) As children, Maya Angelou and her brother Bailey arrived by train in Stamps, Arkansas in the 1930s to live with their grandmother, and the town initially regarded them cautiously but later embraced them as harmless children.
3) Maya Angelou and her brother lived with their grandmother and uncle in the rear of their general store in Stamps, where she had owned it for
Deena Aljuhani Abdulaziz is reimagining her luxury retail business by closing her iconic brick-and-mortar stores in Riyadh and Doha to launch an online luxury shopping site called Dnachic.com. She has spent the last two years working with an international team to design the site to recreate the intimacy and curation of a luxury boutique online. Dnachic.com will feature exclusive looks and custom designs from emerging and established designers from around the world. By launching the site, Deena hopes to tap into an untapped online luxury market and introduce new designers and styles to Arab women.
The document summarizes Spain's "Spain Marks" national branding and tourism promotion campaign from 2002-2003. It was launched by the national tourism agency Turespana and designed by the ad agency Publicis to present Spain as a unique tourist destination beyond just beaches. The campaign used provocative black and white photos showing people with marks like tattoos representing different experiences in Spain. It aimed to create an emotional connection and show how visiting Spain could positively "mark" tourists. The document provides details on the campaign's objectives, visuals, messages, and criticism of how well it persuaded people to visit Spain.
Who we are, What we do, and why our brand is on a straight way to the top?!
Please don't hesitate to contact us for any further details or information.
"Verbal and Visual Techniques" in UK's Brochures by SADIONA ABAZAJSadiona Abazaj
This document analyzes verbal and visual techniques used in UK tourism brochures to attract tourists. It discusses several verbal techniques:
1. Comparison using simile and metaphor to make unfamiliar destinations seem more familiar.
2. Using key words and phrases like "enjoy" and "authentic" that appeal to tourists' interests.
3. Including testimonials from satisfied customers and references to famous personalities associated with destinations.
4. Employing humor through puns and amusing language to grab attention.
5. Using complex, foreign words ("languaging") about food to seem sophisticated.
It also examines visual techniques in brochures like color, format, placement and use of
Here are some of the key events happening this month:
- ADFF at The Space - Great Adaptations film screenings on Mondays exploring dystopian films.
- Cinema at The Space - Remembering Robin Williams film tribute on Thursdays to the late actor.
- The Incessant Ramblings of a Yellow Kind art exhibition from September 1-4 exploring the color yellow through abstract works by an Indian artist.
- Shakespeare on Film screenings on September 21 and 28 introducing six famous Shakespeare plays adapted for film over the last century.
- Pinoy Pride 27 - Duel in Dubai MMA fight event on September 5 at Dubai World Trade Centre featuring top Filipino fighters.
1) Maya Angelou was known for her influential 1969 memoir "I Know Why the Caged Bird Sings" and her poetry collections, and she recited her poem "On the Pulse of Morning" at President Bill Clinton's 1993 inauguration.
2) As children, Maya Angelou and her brother Bailey arrived by train in Stamps, Arkansas in the 1930s to live with their grandmother, and the town initially regarded them cautiously but later embraced them as harmless children.
3) Maya Angelou and her brother lived with their grandmother and uncle in the rear of their general store in Stamps, where she had owned it for
Deena Aljuhani Abdulaziz is reimagining her luxury retail business by closing her iconic brick-and-mortar stores in Riyadh and Doha to launch an online luxury shopping site called Dnachic.com. She has spent the last two years working with an international team to design the site to recreate the intimacy and curation of a luxury boutique online. Dnachic.com will feature exclusive looks and custom designs from emerging and established designers from around the world. By launching the site, Deena hopes to tap into an untapped online luxury market and introduce new designers and styles to Arab women.
The document summarizes Spain's "Spain Marks" national branding and tourism promotion campaign from 2002-2003. It was launched by the national tourism agency Turespana and designed by the ad agency Publicis to present Spain as a unique tourist destination beyond just beaches. The campaign used provocative black and white photos showing people with marks like tattoos representing different experiences in Spain. It aimed to create an emotional connection and show how visiting Spain could positively "mark" tourists. The document provides details on the campaign's objectives, visuals, messages, and criticism of how well it persuaded people to visit Spain.
Who we are, What we do, and why our brand is on a straight way to the top?!
Please don't hesitate to contact us for any further details or information.
The document discusses factors that contribute to the high prices of luxury handbags from brands like Chanel, Hermes, Louis Vuitton and Prada. Production costs, including materials, manufacturing, marketing and real estate are high. Raw material costs have increased significantly. Brand image and perception of exclusivity also drive prices higher each year. Luxury brands avoid markdowns to maintain profits, so they increase prices to account for potential future discounts. Demand remains strong despite price increases, so luxury brands are able to continually raise prices.
Global Communication Paper: Storytelling - The Famous Grouse (2008, DK/UK)Mette Gert
(Presentation in English, description in Danish)
En præsentationsopgave i faget Global Communication på første år af International Business Academy.
Opgaven lød på at producere 3 reklamer på engelsk for et firma: én reklame, der skabte "awareness", én "preference" og én "loyalty".
Ud af tre firmaer valgte jeg det skotske bryggeri Glenturret, der producerer whiskyen The Famous Grouse, og parrede dets værdier med nogle af Bob Dylans tekster. Jeg ville skabe en poetisk klang omkring konceptet via sprog og billeder og derigennem fortælle firmaets historie, samtidig med at man nærmede sig et stemnings- og lydbillede uden brug af lyd i præsentationen.
De 3 reklamer efterfølges af "meta-communicative remarks" med tanker omkring relationen til de 4 P'er, brugen af storytelling, lay-out, komposition og målgruppe.
Gucci is launching a new makeup line that translates the Italian luxury brand's glamour into makeup products. The nearly 200-piece collection was created based on inspiration from Gucci's archives and iconic models from the 1970s. Gucci's creative director Frida Giannini worked with makeup artist Pat McGrath to curate colors and formulas that reflect confidence and power through bold shades of gold, black, teal and bronze. The collection features luxurious packaging adorned with Gucci's iconic interlocking G logo in shiny gold metal.
This document provides an overview and guide to visiting Philadelphia and the surrounding countryside region. It begins with an introduction to the various transportation options for getting to the area, including driving, train, bus, and plane. It then discusses things to see and do in the region, grouping attractions by history and heritage, arts and culture, dining and nightlife, shopping, and outdoor recreation. Specific sites, activities, and events are described under each category with addresses and websites provided for further information. The document encourages visitors to fully immerse themselves in the region through hands-on experiences at living history sites, artistic workshops, and other interactive activities. It positions the Philadelphia region as a place where visitors can satisfy both their cultural interests and their desire
This portfolio compilation showcases Kaitlyn Hull's talents gained as a fashion student at the University of Rhode Island. It includes four sections: a resort wear forecast for spring 2011 inspired by her study abroad in Italy, a swimwear line forecast for Target inspired by nature, a presentation on cultural influences in fashion from around the world, and a marketing brief for introducing American Apparel to the French market.
Opera Gallery will host an exhibition featuring the works of three renowned photographers from different regions of the Middle East - Alireza Fani from Iran, Yasmina Alaoui from Morocco, and Khalid Al Hamad from Kuwait. Their styles vary, with Fani focusing on urban scenes in black and white, Alaoui and her partner Marco Guerra creating figurative works featuring the human body, and Al Hamad using shocking images to provoke reactions about politics and expression. The exhibition aims to showcase emerging Middle Eastern artists and encourage growth in the region's photography market.
The document describes the author's experience taking a bike ride around Barcelona, Spain. It discusses exploring the city by bike, including visiting an outdoor market and stopping on beaches. It then recounts an incident where the author almost collided with a pedestrian who yelled insults at them in Spanish before cycling away, learning the importance of being cautious on the busy streets. The summary ends by advising those visiting Barcelona to enjoy its outdoor activities but to do so carefully.
The document outlines Urban Decay's relaunch strategy for their Vice Lipstick line. It includes insights on shade performance over time, positioning the shades as quintessential lipstick attitudes, and targeting trend-following millennials on social media. The campaign will feature experiential events themed around each shade in major cities, along with supporting creative assets, marketing cadence, and education tools for retailers. The objective is to position Vice Lipstick as a top competitor through a unified brand representation and lipstick encapsulating one's attitude.
This document provides a summary of events happening in February and March 2017 around the globe, as outlined in the travel magazine The Cultured Traveller. It highlights the Sapporo Snow Festival in Japan from February 1-12, featuring giant snow and ice sculptures. It also mentions the Lantern Festival in Taiwan from February 4-17, where thousands of lanterns illuminate the sky. The document discusses the Vinterjazz winter jazz festival in Denmark throughout February, featuring over 600 concerts. It also notes Super Bowl LI in Houston, USA in early February, the biggest event of the American football season.
The document summarizes women's fashion trends from fall 2014 to fall 2015 based on street style inspiration and color trends. Some key trends over this period included matching sets, bold prints, pastels, shearling coats, flared pants inspired by the 1970s, sneakers, knee-high boots, and the 2015 Pantone color of the year - Marsala, a rich shade of red. The document also discusses how to effectively market these trends to consumers through visual advertisements, in-store displays coordinated with the latest styles and colors, and generating reviews through product testing.
This document is a response to a motion for summary judgment filed in a negligence lawsuit arising from a fatal boating collision. It provides background on the collision, which involved boats driven by Steven Donovan and Charles Duncan and resulted in the death of Sheila Starmer. The response argues that genuine issues of material fact exist as to whether Donovan breached his duty of care and proximately caused the collision based on evidence that he operated his boat in violation of boating safety rules and caused the collision. As a result, the plaintiffs request the court to deny the motion for summary judgment and allow the case to proceed to a jury trial.
GWU-6203-Assignment 6.1- Research Project Request for Proposal (RFP)Abigail E. La Croix
The document is a research proposal requesting proposals to help Carnival Cruise Lines recover its corporate reputation after a series of disasters. It outlines Carnival's history of accidents and issues damaging its image. The research goals are to assess Carnival's situation, identify opportunities and threats, and develop an effective communications strategy. The proposal describes secondary and primary research objectives to understand public opinion of Carnival and identify operational challenges to address. It proposes using both quantitative and qualitative methods to measure the effectiveness of the communications strategy in improving Carnival's reputation, profitability, and safety.
Jordan Garth worked on two projects at Georgia Tech Research Institute. The first involved collecting motion data from ballerinas using sensors. Garth helped install sensors, collect data, and will analyze the data to calculate body acceleration from angular rates. The second project evaluated wearable fitness watches for a patient status monitor. Testing compared the Basis, Mio Alpha, and Adidas watches. The Mio Alpha showed most accurate heart rate readings and will undergo further testing and redesigns. Garth presented potential redesigns and plans to incorporate soldier feedback to improve battery life and size.
Public-private partnerships (PPPs) have proven effective for infrastructure projects globally over the last ten years according to a new RICS report. However, additional government and industry support is needed to improve frameworks and future success rates. An estimated $500 trillion is needed for global infrastructure until 2030, so PPPs will continue playing an essential role in addressing the infrastructure "investment gap." The report suggests establishing best practices to ensure successful provision of PPPs going forward.
This document provides an operations manual for the Australian National Skateboard Open event taking place from March 26-27, 2016 in Melbourne. It outlines the event schedule, budget, target market, ticketing, media relations, facility operations, security, permits, catering, suppliers, sponsors, signage, medical support, and risk management plan. The key objectives are to create an X Games style experience for fans and athletes, operate on a break-even budget, and promote the growth of skateboarding in Australia.
Product Photo Canada offers commercial photography service in Toronto. With more than 15 years of experience in this field, professionals at Product Photo Canada can provide highest quality of commercial photography service in reasonable price.
The document discusses factors that contribute to the high prices of luxury handbags from brands like Chanel, Hermes, Louis Vuitton and Prada. Production costs, including materials, manufacturing, marketing and real estate are high. Raw material costs have increased significantly. Brand image and perception of exclusivity also drive prices higher each year. Luxury brands avoid markdowns to maintain profits, so they increase prices to account for potential future discounts. Demand remains strong despite price increases, so luxury brands are able to continually raise prices.
Global Communication Paper: Storytelling - The Famous Grouse (2008, DK/UK)Mette Gert
(Presentation in English, description in Danish)
En præsentationsopgave i faget Global Communication på første år af International Business Academy.
Opgaven lød på at producere 3 reklamer på engelsk for et firma: én reklame, der skabte "awareness", én "preference" og én "loyalty".
Ud af tre firmaer valgte jeg det skotske bryggeri Glenturret, der producerer whiskyen The Famous Grouse, og parrede dets værdier med nogle af Bob Dylans tekster. Jeg ville skabe en poetisk klang omkring konceptet via sprog og billeder og derigennem fortælle firmaets historie, samtidig med at man nærmede sig et stemnings- og lydbillede uden brug af lyd i præsentationen.
De 3 reklamer efterfølges af "meta-communicative remarks" med tanker omkring relationen til de 4 P'er, brugen af storytelling, lay-out, komposition og målgruppe.
Gucci is launching a new makeup line that translates the Italian luxury brand's glamour into makeup products. The nearly 200-piece collection was created based on inspiration from Gucci's archives and iconic models from the 1970s. Gucci's creative director Frida Giannini worked with makeup artist Pat McGrath to curate colors and formulas that reflect confidence and power through bold shades of gold, black, teal and bronze. The collection features luxurious packaging adorned with Gucci's iconic interlocking G logo in shiny gold metal.
This document provides an overview and guide to visiting Philadelphia and the surrounding countryside region. It begins with an introduction to the various transportation options for getting to the area, including driving, train, bus, and plane. It then discusses things to see and do in the region, grouping attractions by history and heritage, arts and culture, dining and nightlife, shopping, and outdoor recreation. Specific sites, activities, and events are described under each category with addresses and websites provided for further information. The document encourages visitors to fully immerse themselves in the region through hands-on experiences at living history sites, artistic workshops, and other interactive activities. It positions the Philadelphia region as a place where visitors can satisfy both their cultural interests and their desire
This portfolio compilation showcases Kaitlyn Hull's talents gained as a fashion student at the University of Rhode Island. It includes four sections: a resort wear forecast for spring 2011 inspired by her study abroad in Italy, a swimwear line forecast for Target inspired by nature, a presentation on cultural influences in fashion from around the world, and a marketing brief for introducing American Apparel to the French market.
Opera Gallery will host an exhibition featuring the works of three renowned photographers from different regions of the Middle East - Alireza Fani from Iran, Yasmina Alaoui from Morocco, and Khalid Al Hamad from Kuwait. Their styles vary, with Fani focusing on urban scenes in black and white, Alaoui and her partner Marco Guerra creating figurative works featuring the human body, and Al Hamad using shocking images to provoke reactions about politics and expression. The exhibition aims to showcase emerging Middle Eastern artists and encourage growth in the region's photography market.
The document describes the author's experience taking a bike ride around Barcelona, Spain. It discusses exploring the city by bike, including visiting an outdoor market and stopping on beaches. It then recounts an incident where the author almost collided with a pedestrian who yelled insults at them in Spanish before cycling away, learning the importance of being cautious on the busy streets. The summary ends by advising those visiting Barcelona to enjoy its outdoor activities but to do so carefully.
The document outlines Urban Decay's relaunch strategy for their Vice Lipstick line. It includes insights on shade performance over time, positioning the shades as quintessential lipstick attitudes, and targeting trend-following millennials on social media. The campaign will feature experiential events themed around each shade in major cities, along with supporting creative assets, marketing cadence, and education tools for retailers. The objective is to position Vice Lipstick as a top competitor through a unified brand representation and lipstick encapsulating one's attitude.
This document provides a summary of events happening in February and March 2017 around the globe, as outlined in the travel magazine The Cultured Traveller. It highlights the Sapporo Snow Festival in Japan from February 1-12, featuring giant snow and ice sculptures. It also mentions the Lantern Festival in Taiwan from February 4-17, where thousands of lanterns illuminate the sky. The document discusses the Vinterjazz winter jazz festival in Denmark throughout February, featuring over 600 concerts. It also notes Super Bowl LI in Houston, USA in early February, the biggest event of the American football season.
The document summarizes women's fashion trends from fall 2014 to fall 2015 based on street style inspiration and color trends. Some key trends over this period included matching sets, bold prints, pastels, shearling coats, flared pants inspired by the 1970s, sneakers, knee-high boots, and the 2015 Pantone color of the year - Marsala, a rich shade of red. The document also discusses how to effectively market these trends to consumers through visual advertisements, in-store displays coordinated with the latest styles and colors, and generating reviews through product testing.
This document is a response to a motion for summary judgment filed in a negligence lawsuit arising from a fatal boating collision. It provides background on the collision, which involved boats driven by Steven Donovan and Charles Duncan and resulted in the death of Sheila Starmer. The response argues that genuine issues of material fact exist as to whether Donovan breached his duty of care and proximately caused the collision based on evidence that he operated his boat in violation of boating safety rules and caused the collision. As a result, the plaintiffs request the court to deny the motion for summary judgment and allow the case to proceed to a jury trial.
GWU-6203-Assignment 6.1- Research Project Request for Proposal (RFP)Abigail E. La Croix
The document is a research proposal requesting proposals to help Carnival Cruise Lines recover its corporate reputation after a series of disasters. It outlines Carnival's history of accidents and issues damaging its image. The research goals are to assess Carnival's situation, identify opportunities and threats, and develop an effective communications strategy. The proposal describes secondary and primary research objectives to understand public opinion of Carnival and identify operational challenges to address. It proposes using both quantitative and qualitative methods to measure the effectiveness of the communications strategy in improving Carnival's reputation, profitability, and safety.
Jordan Garth worked on two projects at Georgia Tech Research Institute. The first involved collecting motion data from ballerinas using sensors. Garth helped install sensors, collect data, and will analyze the data to calculate body acceleration from angular rates. The second project evaluated wearable fitness watches for a patient status monitor. Testing compared the Basis, Mio Alpha, and Adidas watches. The Mio Alpha showed most accurate heart rate readings and will undergo further testing and redesigns. Garth presented potential redesigns and plans to incorporate soldier feedback to improve battery life and size.
Public-private partnerships (PPPs) have proven effective for infrastructure projects globally over the last ten years according to a new RICS report. However, additional government and industry support is needed to improve frameworks and future success rates. An estimated $500 trillion is needed for global infrastructure until 2030, so PPPs will continue playing an essential role in addressing the infrastructure "investment gap." The report suggests establishing best practices to ensure successful provision of PPPs going forward.
This document provides an operations manual for the Australian National Skateboard Open event taking place from March 26-27, 2016 in Melbourne. It outlines the event schedule, budget, target market, ticketing, media relations, facility operations, security, permits, catering, suppliers, sponsors, signage, medical support, and risk management plan. The key objectives are to create an X Games style experience for fans and athletes, operate on a break-even budget, and promote the growth of skateboarding in Australia.
Product Photo Canada offers commercial photography service in Toronto. With more than 15 years of experience in this field, professionals at Product Photo Canada can provide highest quality of commercial photography service in reasonable price.
Isprava offers you luxury holiday homes, villas, house, bungalows & property for sale & rent in Goa & Nilgiris. Find luxury villas & houses for sale & rent in North Goa.
Afro Tourism is a digital travel media company that aims to promote untapped tourism destinations in Africa. It provides travel information through an e-book, website, and mobile app. It connects travelers with locals to offer authentic experiences off the beaten path. Afro Tourism sees an opportunity to showcase lesser-known African destinations and partner with local tourism groups to promote these areas globally.
Overland Travel Volunteering - The Muskoka Foundation - A new take on Volunto...Jay Shapiro
Planning an Overland Expedition? This presentation will explain how you can use your trip to make a difference in the communities you visit. The Muskoka Foundation provides meaningful volunteer opportunities for global travelers.
The document discusses strategies for promoting wine tourism in undiscovered regions through social media and other marketing techniques. It provides tips for using platforms like Twitter, Facebook, Pinterest and hashtags to engage international audiences and build awareness of destinations beyond well-known regions. Specific examples are given of how the Okanagan Valley in Canada and Baja California in Mexico leveraged these methods to increase tourism by focusing on their unique qualities and partnering with local governments and media.
Lemn Sissay, a London poet, is proposed to lead a workshop on poetry and public works in Cape Town, South Africa around the time of the 2010 World Cup. The workshop would involve local students and adults working together with Lemn to paint poems on landmarks in the townships to shine a light on lives there beyond just the soccer event. Funding of $5,000 is requested for supplies, Lemn's participation fees, and volunteer expenses. The goal is to create poetic landmarks that will continue inspiring the community long after the World Cup.
Runway Couturier is a quarterly fashion show in San Francisco that features debut collections from new Bay Area fashion designers. It aims to launch local designers' careers and establish San Francisco as a fashion capital. Runway Couturier provides free runway space, materials, and publicity for designers. Upcoming shows will be themed around Scotland, superheroes, and fairy tales. Runway Couturier relies on sponsorships from local businesses and organizations to put on its free shows for emerging designers.
The Work Shop New Town (WSNT) in Johannesburg presents over 100 African fashion, design, and lifestyle brands under one roof. It aims to revitalize the downtown area and promote African design. The article profiles several creative business owners working from WSNT, including Julian and Trevyn McGowan who curated the space, Dennis Chuene of Vernac accessories, Crystal Birch milliner, Lucy Mulima of Aya Goods, Naledi Mazabane of Sophia Bali jewelry, and Bradley Kirshenbaum and Jacques van der Watt of the fashion labels Black Coffee and Love Jozi. They discuss the inspiration for their brands, their thoughts on the current state of African fashion, and their
This document summarizes a proposed charity project in Australia to raise awareness and funds for Aboriginal communities. Two individuals - Jessica Ward and Vanig Krikorian - will drive a donated white 4WD vehicle around Australia having it painted by Aboriginal artists along the way. Their goals are to acknowledge Aboriginal culture and support indigenous communities' well-being. They will document the trip online and through events to promote the chosen charity, Red Dust. At the end, the painted vehicle will be donated or auctioned. They are seeking a brand to donate the vehicle for the project in exchange for promoting the brand through associated media and activities.
This document provides examples of work from Liesl Mauermann's portfolio, including campaigns and branding projects for Ceres fruit juice, Three Ships whisky, Lucky Star, and Fernkloof Farm. It also includes photography and styling work for a Lucky Star recipe shoot. The portfolio showcases Liesl's experience in developing brand campaigns, visual identities, websites, and promotional materials across different industries.
The Morrin Centre is launching a $1.8 million fundraising campaign to support new programs focused on heritage, education, and the arts. The campaign will help the Centre become a leading cultural institution that fosters understanding between francophone and anglophone communities through engaging youth and cultural innovation. New initiatives will include augmented reality tours of the historic building, educational workshops and camps for students, and events featuring international artists. The fundraising efforts will enable the Morrin Centre to share Quebec's cultural history and diversity more broadly.
The document outlines the pre-production process for a travel magazine, including choosing locations in the UK and Ibiza to feature, developing a style guide for photos, text and layouts, planning article topics and information, targeting the magazine to higher-income readers, and considering equipment, budget, and health and safety needs for the photoshoots. Location recces are not needed as the photographer already has access to the shots required.
The document provides information about the pre-production process for a travel magazine. It will include articles about locations in the UK as well as Ibiza. The target audience is the working class who are looking for affordable travel destinations both domestic and abroad. The magazine will appear in hotels and online to attract travelers. It includes style guides for photos, text formatting, and sample articles about destinations like York, Fraisthorpe Beach in the UK, and Ibiza.
The document provides information about the pre-production process for a travel magazine. It will include articles about locations in the UK as well as Ibiza. The target audience is the working class who are looking for affordable travel destinations both domestic and abroad. The magazine will appear in hotels and online to attract travelers. It includes style guides for photos, text formatting, and sample articles about destinations like York, a UK beach, and Ibiza.
The document provides information for a travel magazine being produced about locations in the UK and Ibiza. It outlines that the magazine will have a cover, multiple article spreads about UK locations and one on Ibiza. The purpose is to promote affordable UK destinations and provide cultural information to help readers understand English culture. The target audience is the working class who will find inexpensive UK locations and more expensive, unique foreign spots. The magazine will appear in hotels and online.
O'Neill Australia's National Photographic ExhibitionJames Dalziel
In late 2013, on the back of an immensely successful social media strategy, the author led a team to fund, curate and ultimately deliver a four stop national photography exhibition run in conjunction with a wider marketing campaign.
#loseyourselfsomewhere
Lose Yourself Somewhere...is about escapism, it’s about living in the moment and enjoying that point in time whether it be with friends, family or on your own. It’s about turning left when you would normally go right, stepping off for a while and freeing yourself from the shackles of modern living. It could be a trip up or down the coast, shutting out the world and enjoying that playlist you’ve been wanting to, that book, that exhibition. It can be anything you want it to be as long as you can Lose Yourself Somewhere.
These slides provide research on the target audience for a promotional video about cafes in York. They show statistics on coffee shop trends and preferences of young adults aged 18-24. This age group frequents coffee shops regularly and enjoys socializing with friends in a relaxing atmosphere that serves coffee and food. The slides also provide examples of successful promotional videos that demonstrate techniques like varied shots, music, and voiceovers that will be useful to consider for the cafe video. Research on tours in York and cafes elsewhere provides additional context.
In the dynamic world of travel, connecting with your audience goes beyond providing services – it's about sharing experiences. Join us on a journey through the power of content marketing, where every story told becomes a passport to your brand's success.
Detailed offerings on Africa and its surrounding. Africa is ready to be explored, see untapped destinations and discover various adrenaline pumping activities. Afro Tourism is your guide to untapped Africa.
This document provides information for planning and producing a travel magazine. It discusses the target audience as the higher, working, and lower working classes in the UK and abroad. Several locations that will be featured are mentioned, including places in the UK like York and Fraisthorpe Beach, as well as Ibiza. Details are given on article topics, images to be used, font styles, and other design elements. Specific information is also included about attractions in York, events at Fraisthorpe Beach, and things to see and do in Ibiza.
1. PORTFOLIO
Cora Benzie, Writer & Content Marketing Expert
cora.benzie@gmail.com
VISIT SUFFOLK
Destination Marketing
I have been managing Visit Suffolk’s content marketing efforts since January
2014, when the groundbreaking ‘Take me to Suffolk’ campaign was
launched. The campaign centred around an interactive map
(http://www.takemetosuffolk.com/) whose concept, visuals and user
journey I was instrumental in producing, and which E-consultancy described
as their “favourite feature [of Visit Suffolk’s site] and arguably one of the
most important tools on any tourism website.”
To drive traffic to the map, and to Visit Suffolk’s main website, I deployed
an intensive three-month content strategy consisting of over 40 blog articles,
images, map itineraries, competitions, tweets and posts. The campaign was
an incredible success, generating a 32:1 return on investment and bringing
an extra £1.2million to Suffolk’s economy.
Then in autumn 2014, after an interim period during which I continued to
deliver carefully planned and create content across Visit Suffolk’s channels,
the second campaign was launched. The objective of ‘The Other Side’
campaign was to further increase tourism visits to Suffolk by showing the
county’s other, more mysterious side. The map was re-skinned to look
spookier, and populated with a series of short films about Suffolk’s ghost
stories, myths and legends. Once again I created an intensive content
strategy for the campaign, the backbone of which was a series of blog
articles, supported by videos and competitions.
2. You can read all of the articles that I have written for Visit Suffolk at
http://www.visitsuffolk.com/suffolk-stories/, or follow the links below to
read a few of my favourites:
http://www.visitsuffolk.com/suffolk-stories/curious-history-brewing-suffolk/
http://www.visitsuffolk.com/suffolk-stories/french-cooking-in-suffolk/
http://www.visitsuffolk.com/suffolk-stories/ipswich-cultural-revolution/
http://www.visitsuffolk.com/suffolk-stories/guide-suffolk-beaches/
VISIT MOROCCO
Brand Tone of Voice
In 2014 I helped my company win a 5-year contract to market the country
of Morocco as a tourism destination. I was tasked with creating the brand
tone of voice for Morocco, and providing some examples of copywriting,
which you can see below.
MOROCCO
Close your eyes and imagine a country of colours. Imagine crimson, gold
and stone, deep, cool blue and the brightest green. Imagine crystal seas,
rich soils, mountains and deserts. Imagine a warm breeze blowing across
your skin, carrying a myriad of scents up to your nose, each one beckoning
you in a different direction. Imagine the sound of voices ringing in prayer,
of glasses tinkling, of soft footsteps walking down ancient streets. Imagine
3. the heat of the sun, and the cold smoothness of tiles on your fingertips. This
could be Morocco, but you’ll never know until you get here…
MARRAKESH
Marrakesh is an ancient city, a place where losing yourself and finding
yourself can mean much the same thing. Once inside the red sandstone
walls of the old city, the medina and its bustling streets draw you in, the
intoxicating sights, smells and sounds of the market delivering something
new at every turn. Several times a day the call to prayer rings out from one
of Marrakesh’s hallowed mosques, reminding you that you’re in a deeply
spiritual city. There is grandeur here, too, in the form of great palaces or
riads of marble and mosaic, with pools and plants at their centres…
MOROCCO’S ATLANTIC COAST
Stretching south from Casablanca hundreds of miles to sun-soaked Agadir at
the foot of the Altlas Mountains, Morocco’s Atlantic Coast is a paradise of
golden sands, coastal lagoons, cliffs, coves and surfing spots. You’re free to
go wherever the wind takes you: unwind completely at the stunning beach
resort of Mazagan, or find happiness in Saidia, Morocco’s Blue Pearl. The
historic coastal town of Essaouira with its picturesque fishing port and
traditional medina entices those seeking to experience Morocco’s culture,
as well as long, glorious days on the beach…
CHAMPAGNE BOLLINGER
Web Content / Article Writing
4. In early 2013 I wrote several articles for Champagne Bollinger’s ‘Life Can
Be Perfect’ online magazine. The objective was to promote a selection of
hotels, restaurants and bars where the Champagnes can be enjoyed. You
can read some of the articles at the following links:
http://magazine.champagne-bollinger.com/en_UK/in/fjp3seyu4-christmas-
in-paris
http://magazine.champagne-bollinger.com/en_UK/in/ne2wtbg34-rose-for-
valentines
http://magazine.champagne-bollinger.com/en_UK/in/h3y11wx46-by-the-
glass-in-london
THE NATIONAL TRUST
Content Marketing Campaign, ‘Remember When’
In spring 2014 I worked on a campaign for the National Trust called
‘Remember When.’ The objective was to promote the National Trust’s sites
in Essex using the emotive concepts of remembering and making memories.
I was tasked with creating a three-month social media content strategy,
deployed via Facebook, Twitter and Instagram, and writing a series of web
articles, which were published on the National Trust’s website. You can
read some of these articles at the links below:
http://www.nationaltrust.org.uk/article-1355831188534/
http://www.nationaltrust.org.uk/article-1355835215881/
http://www.nationaltrust.org.uk/article-1355832555830/
http://www.nationaltrust.org.uk/article-1355833967494/
5. http://www.nationaltrust.org.uk/article-1355832168662/
http://www.nationaltrust.org.uk/article-1355834123757/
VISIT NORWICH
Destination Marketing Campaign, ‘City of Stories’
In autumn 2014, I played an integral role in Visit Norwich’s acclaimed ‘City
of Stories’ campaign, aimed at increasing domestic tourism to this beautiful,
cultural city. During the course of the campaign Facebook likes for the City
of Stories page went from zero to over 10,000; the campaign was picked
up by national newspapers such as The Guardian and The Independent,
and over 750,000 people were exposed to the campaign online.
My task was six-fold:
• Helping to plan the City of Stories campaign, which used Norwich’s
UNESCO literary credentials as a springboard to tell the little-known
stories that make it such a fascinating place to visit.
• Writing 12 articles on different Norwich themes, including literature,
nightlife, architecture and food.
• Commissioning 12 short stories written by external writers to run
alongside these articles, plus poetry, flash fiction and artwork created
by the people of Norwich.
• Managing 12 weekly competitions.
6. • Planning and managing the extensive social media arm of the
campaign, encompassing three months of Facebook, Twitter and
Instagram activity.
• Writing 84 mini-stories of 200-300 words about Norwich. These
formed the backbone of the campaign and were posted daily on
Facebook.
You can read the 12 articles I wrote and the accompanying short stories on
here http://cityofstories.co.uk/article/through-the-eye-of-the-beholder/ (the
chapter numbers run down the right hand side).
Below is an example of one of the 84 mini-stories I wrote about Norwich
during the course of the campaign. This one was typical of the campaign,
receiving 366 likes and 68 shares with no Facebook advertising.
STORY FORTY-SEVEN: WHO’S FRANK?
On an evening’s venture through the Norwich Lanes, you come across
Frank’s Bar on Bedford Street. Its windows are glowing invitingly. Who’s
Frank? you wonder – and then the thought is gone, as a rush of warmth
greets you from the open door, and you step inside. No need to order at
the bar, simply sit yourself down. No free tables? No problem – you can
share one, and maybe even make some new friends.
There are board games to play, but on a night like this conversation is
better. All around you people and smiling and laughing. The waiter comes
to take your order; it’s a tough choice. Cocktails or coffee? Fine wine or
local beer? You order a drink, then pick up the food menu. You see dishes
inspired by Spain, Greece, Turkey, Italy, India, Argentina, Lebanon and
more, and nothing over £12.
The music at Frank’s Bar is funky and familiar, the kind of music you wish
you had in your Spotify. The waiter sets down your drink, and you ask what
time they close. “Not till 2:30am,” he says, “and we’re open again
tomorrow for full Englishes and an afternoon film.” You smile. Whoever
Frank is, you think, he knows how to run a bar.
*Frank’s Bar is actually run by Ella Williams and James Wingfield, but
being modest folk they’re happy to let Frank take the credit.
7. DOVE
SEO web article series
In 2013 I produced a series of web articles on self-esteem for beauty brand,
Dove. The brief was to produce seven SEO articles on a variety of supplied
topics, with each article being optimized for three relevant search terms.
Though no longer online, you can read one of the articles below:
DOVE’S FEMALE ROLE MODELS
Keywords:
Inspirational women – 4 times
Female role models – 4 times
Inspiring women – 5 times
Who are the inspirational women in your life, and why do they inspire you?
That’s what we at Dove have been asking ourselves of late. In our mission
to create a world in which beauty is a source of confidence, not anxiety,
we’ve been searching for the female role models that we think are inspiring
women all around the world to feel beautiful in their own skin.
MICHELLE OBAMA
When it comes to inspirational women, the First Lady of the United States is
one woman whose influence reaches around the world. As well as the small
matter of helping her husband win the presidency and managing her own
successful career, she has devoted much of her time to supporting people
and causes that need it. And if inspiring women makes you look that radiant
at 50, we should all be doing it!
8. LENA DUNHAM
Since Lena Dunham’s Girls first aired in 2012, she has been inspiring
women everywhere to love their body type whether or not it conforms to
the beauty “norm” created by the media. Jessa, Marni, Shoshana and
Hannah (played by Dunham) are four normal young women with different
body types, and though they encounter many problems as they stumble
their way through life, body confidence is never one of them.
JENNIFER LAWRENCE
Like her on-screen character Katniss Everdeen, an undisputed modern
heroine, Jennifer Lawrence is a female role model to millions of young
women. She also knows that being a female role model is a responsibility,
and has vowed never to starve herself for a part, and to always maintain a
fit, strong, healthy body. We love you, J-Law!
SHERYL SANDBERG
As Chief Operating Officer of Facebook, Sheryl Sandberg is one of the
most influential and inspirational women in the world. Her book Lean In has
been inspiring women to break down personal and social barriers and
strive for leadership, which we think makes her a beautiful female role
model for women of all ages.
CAITLIN MORAN
How could we not love Caitlin Moran? She’s funny, feisty and one of the
most inspirational women in the British media, having written for The Times
for eighteen years despite having no formal education. Since it was
published in 2011, her award-winning book How to be a Woman has been
inspiring women with advice on everything from Botox to babies, as well as
making them laugh. A lot.
THANK YOU FOR READING…
If you would like to discuss a potential project, or get a reasonably priced
quote for copywriting, social media management or content marketing
strategy, I’d love to hear from you! Don’t hesitate to contact me at
cora.benzie@gmail.com.