Care about learning the Art and Science of Copywriting for digital media? You will find this deck presented at NASSCOM Product Conclave 2015 useful.

1. Copywriting in the
World of Shrinking
Screen Sizes
#NPC2015

2. Agenda
Copywriting in the era of digital
Hands on Workshop
Is Copywriting dead?
Introductions1
2
3
4
Concluding Remarks5

3. Flow of the Session
Introductions
Is
Copywriting
dead?
Copywriting
in the era of
digital
Hands on
Workshop
Concluding
Remarks

4. To start with ...
Introductions
Is
Copywriting
dead?
Copywriting
in the era of
digital
Hands on
Workshop
Concluding
Remarks
! The speakers
! The agenda - What you can expect from this session & what the
takeaways will be?

5. Is Copywriting dead ?
Introductions
Is
Copywriting
dead?
Copywriting
in the era of
digital
Hands on
Workshop
Concluding
Remarks
! The eternal Debate
! Evolve or perish?

6. Some popular offline campaigns

7. Is Copywriting dead?
Content is here to
stay
Emailers for lead
Generation are
more in vogue
than posters
Offline as a
medium is going
to die out soon
Yes Powerful
copywriting isn’t
always flowery or
complex
Emailers
ultimately need a
punch line
Copywriting can
be adapted to
various digital
platforms
No

8. Symphony between Online and Offline

9. Symphony between Online and Offline

10. Copywriting in the Era of Digital
Introductions
Is
Copywriting
dead?
Copywriting
in the Era of
Digital
Hands on
Workshop
Concluding
Remarks
! How to leverage Copywriting for Digital Marketing?

12. Social Media (Facebook)

13. Social Media (Facebook)

14. Social Media (Facebook)

15. Social Media (Twitter)

16. Social Media (Twitter)

17. Social Media (Twitter)

18. SEO

19. Search Engine Marketing

20. Facebook Ads

21. Call to Action (CTAs)

22. Call to Action (CTAs)

23. Call to Action (CTAs)

24. Landing Page Optimization

25. Email (Subject)
Controversial
• Everyone is Gay: Social Media as Social Action
• Why your 5-year-old is more digital than most CMOs
• Your Marketing Sucks: Why You Need to Think Local
Single Word
Unicode

26. Mobile

27. Tools to Measure & Improve

28. Tools to Measure & Improve

29. Tools to Measure & Improve

30. Workshop
Introductions
Is
Copywriting
dead ?
Copywriting
in the era of
digital
Hands on
Workshop
Concluding
Remarks
Workshop
! Effective use of copywriting for digital campaigns

31. Conclusion
Introductions
Is
Copywriting
dead?
Copywriting
in the era of
digital
Hands on
Workshop
Concluding
Remarks
! Essentials to keep in mind for copywriter while on Digital Media

32. How to Create a Copy that Converts?
Create a persona of
your customer
Speak their
language
Understand the
pain points that he/
she is facing
Try to solve the
problem Offer a
solution
Focus on benefits
not on features
Use headers, short
words & bullet
points
Make your product/
service as one of
the solutions to their
problems
Make the reader to
take an action

33. Thank You
www.digitalvidya.com www.unspunmarketing.com