SlideShare a Scribd company logo
Whoareyou
and
whatisthis
allabout?
Mynameis
PrateekKeniand
I’maCopywriter.
Welcometoa
quickoverview
ofmyworklife!
Istartedoffasamusicianin
’09writinglyrics,handling
publicrelations&marketing.
In’12,Imovedonto
metadatamanagement&
instructionaldesignrolesin
acoupleofagencies.
Since’16,I’vebeenself-
employed,workingasa
contentmarketeranda
brandlanguagedesigner.
Alright,could
youbriefly
describe
yourcareer?
So,why
copywriting?
Howisit
relevant?
Ibelieveintheincrediblepower
ofthewrittenwordin
communicatingamessage
effectively.
Thankstomymulti-disciplinary
educationininformation
technology,music,philosophy,
economics,sports,etc.
I’mabletosimplifycomplex
conceptsanddrawrelatable
analogiesinordertoprovide
valuetotheintendedaudience.
Iinitiallygottheopportunityto
managemovieinformationfor
theentertainmentpowerhouse
WarnerBros.
Inmyautomotiveyears,I
developedcontentsolutionsfor
giantslikeMercedes-Benz,
Chevrolet,TataMotors,etc.
Recently,I’vebeenmore
involvedinimprovingthebrand
identity,digital&social
presenceoflocalenterprises.
Whataresome
interesting
clientsyou’ve
servedinthe
past?
Thankyou
foryour
time.
Actionsmayspeak
louderthanwords,but
creativityand
communicationiswhat
makesliveworthliving.
Ifyouneedhelpwith
yourbusiness,feelfree
togetintouchwithme.

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