This document is an introduction by Prateek Keni, who is a copywriter. He started his career in 2009 as a musician writing lyrics and handling public relations and marketing. In 2012, he transitioned into roles involving metadata management and instructional design at a couple agencies. Since 2016, he has been self-employed working as a content marketer and brand language designer. He believes in the power of the written word to effectively communicate messages. Some past clients he has served include Warner Bros. for movie information management, Mercedes-Benz, Chevrolet, and Tata Motors for automotive content solutions, and local enterprises to improve their brand identity and digital presence.