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                                             April
                                           2013




      WELCOME
      TO COOL CITY !
      We can give you much more than other
      companies do, because our product
      is built by and for our clients.
      Hurry up !
      Go on coolcityproject.tumblr.com




   CoolCity                                          Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
SOMETHINGS ABOUT US                                 coolcityproject.tumblr.com



      1. OUR PHILOSOPHY
      We love our towns, but, do they love us ?
      For sure ! Let’s talk together, don’t be
      frustrated.

      2. OUR MISSION
      Citizens lives 24/7 in the city. They know
      what to do, when to do it, how to do it.
      There is something to deal with it.

      3. OUR FACILITIES
      Give the power back to the crowd.
      Letting them become actors and be part
      of the evolution of the city.


   CoolCity                                        Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
MEET THE TEAM                                                                                    coolcityproject.tumblr.com




                                                                        CÉDRIC
                                                            .............................................
                                                            Chief Technical Officer
                                                            .............................................

                      BENJAMIN                                                                                           EDOUARD
          .............................................                                                        .............................................
                 Lead Developer                                                                                   Marketing Director
          .............................................                                                        .............................................




                                             FLORENT                                          LAURENT
                                  .............................................     .............................................
                                  Chief Executive Officer                                    Lead Designer
                                  .............................................     .............................................

   CoolCity                                                                              Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
TIE BREAK                                        coolcityproject.tumblr.com




      IT'S TIME
      TO LOOK AT
      THE PROBLEM ...
       Thank for asking. The issue is that we
       have no way to give feedback.
       Especially when it’s about our town.
       We are all lazy to write down our problems.
       Procrastination is king, moaning too !




   CoolCity                                     Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
THE SOLUTION                                                                                coolcityproject.tumblr.com




                        TALK !                                           USE !                                     OPTIMIZE !
          .............................................   .............................................   .............................................
                  You are the voice                        You can change things                                   We can make it
          .............................................   .............................................   .............................................
          Website                                         Pictures                                         Affordable cost
          Mobile Apps                                     Captions                                         Benefits
          Push                                            Follow up                                        Simple
          Status                                          Gamification                                      Powerfull




   CoolCity                                                                             Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
OPPORTUNITY                               coolcityproject.tumblr.com



      1. YOU WANT IT
      Raise your hands if you agree !
      (think about the kitten)                                           01
                                                          02
                                                03
      2. THEY NEED IT
      Cost, cost, cost VS profitability
      (think about the kitten)



      3. WE GOT IT
      One service to rule them all.
      (the kitten loves you)



   CoolCity                              Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
TARGET USERS                               coolcityproject.tumblr.com



    VERY HOT
    IDEAS FROM
    YOUR CITIZENS
    There are no better persons to give
    you feedback than the ones below.
    Listen to them ! Now !




   CoolCity                               Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
COMPETITORS                                               coolcityproject.tumblr.com




                                Fix my street : poor UX, great reports



                             LeProblèmeDeMaRue : poor UX, but social



                               Fix My City : poor dashboard, great UX




                      We all do the same, but in a different way.
                      Cool City does it in a better way.



   CoolCity                                              Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
WANT A BREAK ?                               coolcityproject.tumblr.com




      IT'S TIME
      FOR COFFEE
      BREAK !
       Just kidding, take a look at our
       fully loaded financial projections.

       Not convinced ? We got :
       - Business Plan
       - Business Model Canvas
       - Business Angels


   CoolCity                                 Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
COMPETITIVE ADVANTAGE                    coolcityproject.tumblr.com




      WHY THE HELL
      COOL CITY COULD
      DO BETTER ?
                                                                         Time
        Just look at this pie chart :                                    Content
                                                                         Reliability




   CoolCity                             Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
QUICK LOOK AT PRICING                                            coolcityproject.tumblr.com




                                                                                                  Native
                         In Euros         Pricing    Moderation         CRM       Marketing
                                                                                                  Apps


                        Town               1000           250           Gift         5000          5000


                         City              5000           1250         6000          15000        10000


                      Metropolis          10000           4500         6000        Ask for it     15000


                        Usage             Needed      Advised           Opt.         K.I.S.S.   Why not ?



           There is a solution to every need, trust us.


   CoolCity                                                     Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
MEASURING PROGRESS                              coolcityproject.tumblr.com


                                                                           Visits
      1. CITIZEN RELATED METRICS
      - Market penetration & product                                 Submissions
      stickiness
      - Do we meet citizen expectations ?                               Sign-up

      2. CLIENT RELATED METRICS
      - Do our clients follow the user flow ?                      Revenue by product
      - Sales trends
                                                                             Metropolis
                                                                    Town       17%
                                                                    33%
      3. PRODUCT MKTG RELATED METRICS
      - SEO & Social Media                                                     City
                                                                               50%
      - Paid Advertising



   CoolCity                                    Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
WHAT’S DONE ?                  coolcityproject.tumblr.com



      1. USER APP PROTOTYPE




      2. WEBSITE




      3. PRE-LAUNCH




   CoolCity                   Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
USER APP                  coolcityproject.tumblr.com




   CoolCity              Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
WEBSITE                  coolcityproject.tumblr.com




   CoolCity             Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
PRE-LAUNCH                  coolcityproject.tumblr.com




   CoolCity                Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
NEXT STEP                                     coolcityproject.tumblr.com




                                                      et
                                              SEO a rk
                                                  M vior
                      BOOST OUR BUSINESS   Price Beha




   CoolCity                                  Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
WHAT WE’RE LOOKING FOR                        coolcityproject.tumblr.com



                             SOME TIME TO
                              SPEND ON IT




                         CrowdFunding

                                                 Revenues




                            BusinessAngels




                                You want it ?
                                Make it real !

   CoolCity                                  Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
MAKE THE MOVE !                      coolcityproject.tumblr.com




      DON’T FORGET
      WHY YOU                                   Citizens

                                      24/7                    React
      NEED US !
                                Online
                                                   Cool                Easy
                                                   City

                                    Reports
                                                              Global

                                                  Local




   CoolCity                         Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
dojo channel

                                             April
                                           2013



      THANK YOU !
      FOR COMING

      PLEASE,
      Don’t forget to get in touch at:
     coolcityproject.tumblr.com




   CoolCity                                          Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13

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Cool City - Startup Pitch

  • 1. dojo channel April 2013 WELCOME TO COOL CITY ! We can give you much more than other companies do, because our product is built by and for our clients. Hurry up ! Go on coolcityproject.tumblr.com CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 2. SOMETHINGS ABOUT US coolcityproject.tumblr.com 1. OUR PHILOSOPHY We love our towns, but, do they love us ? For sure ! Let’s talk together, don’t be frustrated. 2. OUR MISSION Citizens lives 24/7 in the city. They know what to do, when to do it, how to do it. There is something to deal with it. 3. OUR FACILITIES Give the power back to the crowd. Letting them become actors and be part of the evolution of the city. CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 3. MEET THE TEAM coolcityproject.tumblr.com CÉDRIC ............................................. Chief Technical Officer ............................................. BENJAMIN EDOUARD ............................................. ............................................. Lead Developer Marketing Director ............................................. ............................................. FLORENT LAURENT ............................................. ............................................. Chief Executive Officer Lead Designer ............................................. ............................................. CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 4. TIE BREAK coolcityproject.tumblr.com IT'S TIME TO LOOK AT THE PROBLEM ... Thank for asking. The issue is that we have no way to give feedback. Especially when it’s about our town. We are all lazy to write down our problems. Procrastination is king, moaning too ! CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 5. THE SOLUTION coolcityproject.tumblr.com TALK ! USE ! OPTIMIZE ! ............................................. ............................................. ............................................. You are the voice You can change things We can make it ............................................. ............................................. ............................................. Website Pictures Affordable cost Mobile Apps Captions Benefits Push Follow up Simple Status Gamification Powerfull CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 6. OPPORTUNITY coolcityproject.tumblr.com 1. YOU WANT IT Raise your hands if you agree ! (think about the kitten) 01 02 03 2. THEY NEED IT Cost, cost, cost VS profitability (think about the kitten) 3. WE GOT IT One service to rule them all. (the kitten loves you) CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 7. TARGET USERS coolcityproject.tumblr.com VERY HOT IDEAS FROM YOUR CITIZENS There are no better persons to give you feedback than the ones below. Listen to them ! Now ! CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 8. COMPETITORS coolcityproject.tumblr.com Fix my street : poor UX, great reports LeProblèmeDeMaRue : poor UX, but social Fix My City : poor dashboard, great UX We all do the same, but in a different way. Cool City does it in a better way. CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 9. WANT A BREAK ? coolcityproject.tumblr.com IT'S TIME FOR COFFEE BREAK ! Just kidding, take a look at our fully loaded financial projections. Not convinced ? We got : - Business Plan - Business Model Canvas - Business Angels CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 10. COMPETITIVE ADVANTAGE coolcityproject.tumblr.com WHY THE HELL COOL CITY COULD DO BETTER ? Time Just look at this pie chart : Content Reliability CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 11. QUICK LOOK AT PRICING coolcityproject.tumblr.com Native In Euros Pricing Moderation CRM Marketing Apps Town 1000 250 Gift 5000 5000 City 5000 1250 6000 15000 10000 Metropolis 10000 4500 6000 Ask for it 15000 Usage Needed Advised Opt. K.I.S.S. Why not ? There is a solution to every need, trust us. CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 12. MEASURING PROGRESS coolcityproject.tumblr.com Visits 1. CITIZEN RELATED METRICS - Market penetration & product Submissions stickiness - Do we meet citizen expectations ? Sign-up 2. CLIENT RELATED METRICS - Do our clients follow the user flow ? Revenue by product - Sales trends Metropolis Town 17% 33% 3. PRODUCT MKTG RELATED METRICS - SEO & Social Media City 50% - Paid Advertising CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 13. WHAT’S DONE ? coolcityproject.tumblr.com 1. USER APP PROTOTYPE 2. WEBSITE 3. PRE-LAUNCH CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 14. USER APP coolcityproject.tumblr.com CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 15. WEBSITE coolcityproject.tumblr.com CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 16. PRE-LAUNCH coolcityproject.tumblr.com CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 17. NEXT STEP coolcityproject.tumblr.com et SEO a rk M vior BOOST OUR BUSINESS Price Beha CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 18. WHAT WE’RE LOOKING FOR coolcityproject.tumblr.com SOME TIME TO SPEND ON IT CrowdFunding Revenues BusinessAngels You want it ? Make it real ! CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 19. MAKE THE MOVE ! coolcityproject.tumblr.com DON’T FORGET WHY YOU Citizens 24/7 React NEED US ! Online Cool Easy City Reports Global Local CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13
  • 20. dojo channel April 2013 THANK YOU ! FOR COMING PLEASE, Don’t forget to get in touch at: coolcityproject.tumblr.com CoolCity Idea is the key ...| Welcome to our town| 04/07/13 dimanche 7 avril 13