BrightonSEO_April2022_MeasureFest_AnnaCorbett (2).pdf
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A super actionable and practical talk for people relatively new to GA4 that will you to get new GA4 event tracking implemented right away. The talk will include how to make the most of the new event capabilities in GA4, mapping old to new and will include an example setup (with a takeaway container json file).
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BrightonSEO_April2022_MeasureFest_AnnaCorbett (2).pdf
- 1. GTM event tracking for GA4 ANNA CORBETT Base Creative @annaappenzeller
- 13. #BrightonSEO AnnaAppenzeller What do we keep?
- 15. Event Type Categories Automatically collected
- 16. Event Type Categories Enhanced measurement
- 21. Enhanced Measurement Events file_download page_view scroll video_complete click video_progress video_start view_search_results
- 22. Recommended Events earn_virtual_currency join_group search login purchase refund select_content ad_impression sign_up spend_virtual_currency tutorial_begin tutorial_complete share
- 31. #BrightonSEO AnnaAppenzeller Event Type Automatically collected Enhanced measurement Action None
- 32. #BrightonSEO AnnaAppenzeller Event Type Automatically collected Enhanced measurement Action None
- 36. #BrightonSEO AnnaAppenzeller Enhanced Measurement scroll Triggered at 90% Custom Event scroll Triggered at 25%, 50%, 75%, 100%
- 48. #BrightonSEO AnnaAppenzeller Existing Parameters scroll_depth link_url page_title Naming Conventions ● lowercase ● underscores_to_ separate_words
- 50. #BrightonSEO AnnaAppenzeller Parameters Values Scroll_depth: 25% link_url: https://www.cats.com page_title: Hats for Cats Naming Conventions ● lowercase ● underscores_to_ separate_words ● it depends
- 51. #BrightonSEO AnnaAppenzeller Which Events are related
- 58. /AnnaAppenzeller 1. Set up custom definitions
- 59. /AnnaAppenzeller 1. Set up custom definitions 2. Set up conversions #BrightonSEO
- 60. #BrightonSEO AnnaAppenzeller Set up custom definitions
- 70. #BrightonSEO AnnaAppenzeller Give it 24 hours
- 77. Events in Reports standard reports data studio exploration reports real-time
- 82. #BrightonSEO AnnaAppenzeller Exploration reports Cats in hats Hedgehogs don’t need accessories Dogs with capes Rabbits in furry slippers
- 86. AnnaAppenzeller Resources: Templates: Migration sheet template GTM container Links to awesomeness: Analytics Mania Google’s list of GA4 event types and more And if you want to look at adorable kitties: Photo by Manja Vitolic on Unsplash Photo by Anusha Barwa on Unsplash Photo by YoonJae Baik on Unsplash Photo by Biel Morro on Unsplash Photo by Steve Harvey on Unsplash Photo by Loan on Unsplash Photo by Tomas Tuma on Unsplash Photo by Mikhail Vasilyev on Unsplash Photo by Timo Volz on Unsplash Photo by The Lucky Neko on Unsplash