Conversations pave the road to authenticity

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Een aantrekkelijk werkgeversimago krijg je niet zonder een authentiek werkgeversverhaal. Je eigen mensen activeren als ambassadeurs en hen de conversatie laten aangaan met collega's en kandidaten op de arbeidsmarkt is daarbij cruciaal. Deze slidedeck legt je uit waarom en hoe.

Marketing Technology Business

CONVERSATIONS
PAVE THE ROAD TO
AUTHENTICITY
follow @insilencio on Twitter insilencio

BIG COMPANIES ARE CHANGING TO BECOME
MORE LEAN AND AGILE.
?

SMALL BUSINESSES WANT TO BE KNOWN
AS A CHALLENGING EMPLOYER.

THEY ALL WANT TO ATTRACT SKILLED PEOPLE
WITH THE RIGHT ATTITUDE.

THEY ALL WANT MORE ENGAGEMENT FROM
THEIR EMPLOYEES.

THE THING IS THESE PEOPLE DON’T JUST BUY
YOUR STORY.

UNLESS YOU REALLY HAVE
SOMETHING TO OFFER.

GENERATION Y INTERACTS
TO SEEK THE TRUTH.

THEY INFLUENCE OLDER GENERATIONS
TO BECOME AUTHENTICITY SEEKERS TOO.

FACE IT. EVERYBODY’S LOOKING
FOR A PEEK BEHIND YOUR CURTAIN.

THAT’S THE ONLY WAY TO OPEN UP
TO THE WORLD.

THINGS TO KEEP IN MIND
WHEN SHAPING YOUR
EMPLOYER MARKETING STRATEGY
follow @insilencio on Twitter insilencio

BECAUSE THEY WILL BECOME THE EARNED
MEDIA YOU DESERVE.

USE YOUR OWNED MEDIA TO
TELL YOUR STORIES TO YOUR AUDIENCES.
BRANDING CAMPAIGNS
TRAFFIC CAMPAIGNS
COMMUNITY PLATFORMS
WEBSITE

WANNA GET STARTED?
HERE ARE SOME
USEFUL POINTERS
follow @insilencio on Twitter insilencio

MAKE YOUR CAREER SITE AN
INTERACTIVE EXPERIENCE HUB.

BUILD PAGES ON SOCIAL MEDIA WHERE YOU
CAN ENGAGE WITH YOUR COMMUNITIES.

A REAL-LIFE EVENT IS THE ULTIMATE
COMMUNITY PLATFORM.

TURN YOUR EMPLOYEES INTO STORYTELLERS
#2

ASSESS YOUR AMBASSADORS AND YOUR
CONVERSATION TEAM.
SALES
MARKETING
FINANCE
IT
OPERATIONS
HR
COMMUNICATIONS
AMBASSADORS
CONVERSATION TEAM

THERE’S MORE THAN THOSE
2-MINUTE VIDEO TESTIMONIES.
ROLES FOR AN AMBASSADORROLES FOR AN AMBASSADOR
VIDEO TESTIMONIES
BLOG STORIES
GUIDED TOURS
JOB FAIRS
KEYNOTE SPEECHES
SELECTION INTERVIEWS

MAKE THEM EXPERTS IN THEIR ROLES.
THEY WILL BE MORE ENGAGED.

THINK TIME, TOPIC, TONE-OF-VOICE.
Mon 14/10/2013 job in the picture job in the picture job in the picture
Tue 15/10/2013 HR facts HR facts HR facts
Wed 16/10/2013 blog in the picture blog in the picture blog in the picture
Thu 17/10/2013 event event event
Fri 18/10/2013 fun fun fun
Sat 19/10/2013 family day family day family day
Sun 20/10/2013
Mon 21/10/2013 job in the picture job in the picture job in the picture
Tue 22/10/2013 HR facts HR facts HR facts
Wed 23/10/2013 blog in the picture blog in the picture blog in the picture

MOST STORIES PROVE
WHO YOU ARE AS AN EMPLOYER.

DON’T FORGET THE SMALLER STORIES.
THEY’RE ENGAGING TOO.

NEW INSIGHTS WILL HELP YOU
OPTIMISE YOUR TACTICS.
CAMPAIGN TACTICS
CAMPAIGN ANALYSIS
CAMPAIGN PRODUCTION
CAREER
WEBSITE
EMPLOYEE
AMBASSADORSHIP
COMMUNITY
PLATFORMS
CONVERSATION
MANAGEMENT
TRAFFIC
CAMPAIGNS
BRANDING
CAMPAIGNS

THOSE FEW NEGATIVE COMMENTS
DESERVE AN ANSWER TOO.

CONVERSATION GUIDELINES SHOULD INSPIRE,
NOT RESTRICT.

MAKE THIS YOUR CULTURE, NOT YOUR PROJECT.
#6

YOUR EMPLOYMENT STORIES ARE
THE PERFECT PILOT.

TEAR DOWN ALL FENCES.
BE A CONVERSATION COMPANY.
CONVERSATION
TEAM
EMPLOYEES
AMBASSADORS

I GUESS YOU’RE
CURIOUS ABOUT THE
RESULTS YOU MAY EXPECT
follow @insilencio on Twitter insilencio

follow @insilencio on Twitter insilencio
CONVERSATIONS
PAVE THE ROAD TO
AUTHENTICITY

The document discusses strategies for companies to shape their employer marketing and branding through authentic conversations. It recommends that companies aim to build an engaged community where candidates can meet employees. Employees should be empowered to tell their stories and act as ambassadors. A conversation plan should be created to engage audiences through various topics and media. Monitoring interactions and measuring results will help optimize tactics and strengthen the employer brand. Authentic conversations between a company and potential candidates or employees can help pave the road to a stronger brand.

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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Conversations pave the road to authenticity

1. CONVERSATIONS PAVE THE ROAD TO AUTHENTICITY follow @insilencio on Twitter insilencio

2. BIG COMPANIES ARE CHANGING TO BECOME MORE LEAN AND AGILE. ?

3. SMALL BUSINESSES WANT TO BE KNOWN AS A CHALLENGING EMPLOYER.

4. THEY ALL WANT TO ATTRACT SKILLED PEOPLE WITH THE RIGHT ATTITUDE.

5. THEY ALL WANT MORE ENGAGEMENT FROM THEIR EMPLOYEES.

6. THE THING IS THESE PEOPLE DON’T JUST BUY YOUR STORY.

7. UNLESS YOU REALLY HAVE SOMETHING TO OFFER.

8. GENERATION Y INTERACTS TO SEEK THE TRUTH.

9. THEY INFLUENCE OLDER GENERATIONS TO BECOME AUTHENTICITY SEEKERS TOO.

10. FACE IT. EVERYBODY’S LOOKING FOR A PEEK BEHIND YOUR CURTAIN.

11. SO LET YOUR PEOPLE DO THE TALKING.

12. THAT’S THE ONLY WAY TO OPEN UP TO THE WORLD.

13. THINGS TO KEEP IN MIND WHEN SHAPING YOUR EMPLOYER MARKETING STRATEGY follow @insilencio on Twitter insilencio

14. YOU SHOULD AIM FOR A COMMUNITY WHERE CANDIDATES MEET EMPLOYEES. AWARENESS & RECOGNITION CONNECTED CANDIDATES ENGAGED EMPLOYEES brand story employer

15. BECAUSE THEY WILL BECOME THE EARNED MEDIA YOU DESERVE.

16. USE YOUR OWNED MEDIA TO TELL YOUR STORIES TO YOUR AUDIENCES. BRANDING CAMPAIGNS TRAFFIC CAMPAIGNS COMMUNITY PLATFORMS WEBSITE

17. WANNA GET STARTED? HERE ARE SOME USEFUL POINTERS follow @insilencio on Twitter insilencio

18. SET UP THE RIGHT COMMUNITY PLATFORMS #1

19. MAKE YOUR CAREER SITE AN INTERACTIVE EXPERIENCE HUB.

20. BUILD PAGES ON SOCIAL MEDIA WHERE YOU CAN ENGAGE WITH YOUR COMMUNITIES.

21. A REAL-LIFE EVENT IS THE ULTIMATE COMMUNITY PLATFORM.

22. TURN YOUR EMPLOYEES INTO STORYTELLERS #2

23. ASSESS YOUR AMBASSADORS AND YOUR CONVERSATION TEAM. SALES MARKETING FINANCE IT OPERATIONS HR COMMUNICATIONS AMBASSADORS CONVERSATION TEAM

24. THERE’S MORE THAN THOSE 2-MINUTE VIDEO TESTIMONIES. ROLES FOR AN AMBASSADORROLES FOR AN AMBASSADOR VIDEO TESTIMONIES BLOG STORIES GUIDED TOURS JOB FAIRS KEYNOTE SPEECHES SELECTION INTERVIEWS

25. MAKE THEM EXPERTS IN THEIR ROLES. THEY WILL BE MORE ENGAGED.

26. CREATE A CONVERSATION PLAN #3

27. THINK TIME, TOPIC, TONE-OF-VOICE. Mon 14/10/2013 job in the picture job in the picture job in the picture Tue 15/10/2013 HR facts HR facts HR facts Wed 16/10/2013 blog in the picture blog in the picture blog in the picture Thu 17/10/2013 event event event Fri 18/10/2013 fun fun fun Sat 19/10/2013 family day family day family day Sun 20/10/2013 Mon 21/10/2013 job in the picture job in the picture job in the picture Tue 22/10/2013 HR facts HR facts HR facts Wed 23/10/2013 blog in the picture blog in the picture blog in the picture

28. MOST STORIES PROVE WHO YOU ARE AS AN EMPLOYER.

29. DON’T FORGET THE SMALLER STORIES. THEY’RE ENGAGING TOO.

30. BE PREPARED FOR UNPLANNED STORYTELLING.

31. MONITOR, INTERACT & MEASURE #4

32. TOOLS WILL MAKE YOUR LIFE A LOT EASIER.

33. NEW INSIGHTS WILL HELP YOU OPTIMISE YOUR TACTICS. CAMPAIGN TACTICS CAMPAIGN ANALYSIS CAMPAIGN PRODUCTION CAREER WEBSITE EMPLOYEE AMBASSADORSHIP COMMUNITY PLATFORMS CONVERSATION MANAGEMENT TRAFFIC CAMPAIGNS BRANDING CAMPAIGNS

34. SEE COMMENTS AS AN OPPORTUNITY #5

35. REINFORCE POSITIVE COMMENTS.

36. THOSE FEW NEGATIVE COMMENTS DESERVE AN ANSWER TOO.

37. CONVERSATION GUIDELINES SHOULD INSPIRE, NOT RESTRICT.

38. MAKE THIS YOUR CULTURE, NOT YOUR PROJECT. #6

39. YOUR EMPLOYMENT STORIES ARE THE PERFECT PILOT.

40. TEAR DOWN ALL FENCES. BE A CONVERSATION COMPANY. CONVERSATION TEAM EMPLOYEES AMBASSADORS

41. I GUESS YOU’RE CURIOUS ABOUT THE RESULTS YOU MAY EXPECT follow @insilencio on Twitter insilencio

42. MORE ENGAGED EMPLOYEES...

43. MORE CONNECTED CANDIDATES...

44. ... AND A STRONGER EMPLOYER BRAND!

45. follow @insilencio on Twitter insilencio CONVERSATIONS PAVE THE ROAD TO AUTHENTICITY

46. THANK YOU! follow @insilencio on Twitter @tomdewachter REVIEW THIS DECK ON MY LINKEDIN PROFILE insilencio

Conversations pave the road to authenticity

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