The document discusses the coherence of a music promotion package that includes a music video, album cover, and magazine advertisement.
The package was designed to have a consistent "house style" using a vintage, sepia-toned color scheme and sans-serif font. Location shots from the music video were also used in the album cover and advertisement to tie the elements together. Costumes, props, and lighting were similarly consistent between the video and ancillary texts. Overall, the document argues that the promotion package was coherent in maintaining visual continuity across its components through a shared aesthetic approach.
The document discusses how young people are represented in the media product, a music magazine. It states that young people are portrayed in dominant stereotypes as fun, drunk teenagers who are living life to the fullest. However, it also notes an emergent view of young people as talented with future plans. Specifically, the magazine shows young people partying on weekends but also going to college during the week, representing both the dominant stereotype and emergent view of today's youth.
1. The document provides guidelines and assessment criteria for an Arabic language assignment on reading and listening comprehension.
2. Students are instructed to complete reading and listening tasks based on material covered in class, and to answer questions in full sentences in English.
3. The assignment will be marked based on task completion, accuracy, range of expression, and submitted work must be the student's own work without outside help.
Este documento presenta el portafolio de evidencias de Andrés Gustavo Contreras Antonio, un estudiante de ingeniería informática del grupo 7°A. El portafolio incluye una evaluación diagnóstica, un mapa conceptual de los aspectos más importantes de la consultoría, detalles de una actividad realizada en clase y los resultados de un examen de la Unidad 1.
Search Concepts, Methods, Resources, and ToolsJohn Pell
These are slides I used for a presentation to a group of graduate students about to undertake their field work for their capstone project in public health. The aim of the presentation was to provide guidance for topic selection, developing research questions, creating search strategies, conducting searches, and managing search results. The concepts and and methods are informed by standards for systematic review but are presented at a more general and less rigorous level.
The document discusses the coherence of a music promotion package that includes a music video, album cover, and magazine advertisement.
The package was designed to have a consistent "house style" using a vintage, sepia-toned color scheme and sans-serif font. Location shots from the music video were also used in the album cover and advertisement to tie the elements together. Costumes, props, and lighting were similarly consistent between the video and ancillary texts. Overall, the document argues that the promotion package was coherent in maintaining visual continuity across its components through a shared aesthetic approach.
The document discusses how young people are represented in the media product, a music magazine. It states that young people are portrayed in dominant stereotypes as fun, drunk teenagers who are living life to the fullest. However, it also notes an emergent view of young people as talented with future plans. Specifically, the magazine shows young people partying on weekends but also going to college during the week, representing both the dominant stereotype and emergent view of today's youth.
1. The document provides guidelines and assessment criteria for an Arabic language assignment on reading and listening comprehension.
2. Students are instructed to complete reading and listening tasks based on material covered in class, and to answer questions in full sentences in English.
3. The assignment will be marked based on task completion, accuracy, range of expression, and submitted work must be the student's own work without outside help.
Este documento presenta el portafolio de evidencias de Andrés Gustavo Contreras Antonio, un estudiante de ingeniería informática del grupo 7°A. El portafolio incluye una evaluación diagnóstica, un mapa conceptual de los aspectos más importantes de la consultoría, detalles de una actividad realizada en clase y los resultados de un examen de la Unidad 1.
Search Concepts, Methods, Resources, and ToolsJohn Pell
These are slides I used for a presentation to a group of graduate students about to undertake their field work for their capstone project in public health. The aim of the presentation was to provide guidance for topic selection, developing research questions, creating search strategies, conducting searches, and managing search results. The concepts and and methods are informed by standards for systematic review but are presented at a more general and less rigorous level.
IPC Media would be the most suitable media institution to distribute my magazine product. [IPC] produces over 60 print and digital brands reaching 26 million UK adults monthly. They have experience distributing magazines similar in content to my proposed product, focusing on hip hop music and culture. As a larger, more established company than private Vibe Media, [IPC] could better handle potential risks if my new magazine is not immediately successful.
Understanding the students' way of thinkingRatih Apsari
This presentation discusses understanding students' ways of thinking when solving mathematical problems. It provides an example word problem about distributing sandwiches to different field trip groups. Several students' solutions to the problem are shown and analyzed. The goal is to understand unique student approaches and ensure they gain the right concepts. Fairly distributing resources to groups on future field trips is also discussed.
The document discusses inclusive education and the right to education in India. It outlines key points of relevant acts that promote inclusive education and free education for children with disabilities up to age 18. It also discusses advantages and challenges of implementing inclusive education in India, such as lack of teacher training and resources. The Right to Education Act of 2009 is also summarized, which made education a fundamental right for children ages 6 to 14 and included provisions for free education, uniforms, books, and meals. Recommendations to address challenges in implementing inclusive education and the act are provided.
Un estudiante de ingeniería informática presentó un resumen de una consultoría de TIC para su clase de Unidad 1 impartida por la profesora María de los Ángeles Martínez Morales en San Juan Bautista Tuxtepec, Oaxaca el 31 de agosto de 2013.
The document compares the learner's preliminary task front cover and contents page to their coursework project. For the front cover, the coursework image is less blurry and the title bolder. The contents page uses a more subtle photo and simpler text layout. Overall, the learner has improved their time management, photography skills, and use of design software like Photoshop and InDesign.
7 Inspiring Classroom Activities Using Realistic MathematicsRatih Apsari
This document summarizes 7 classroom activities using realistic mathematics contexts:
1) Estimation problems set in a supermarket context
2) Using traditional Indonesian games like gundu to teach length measurement
3) Using butterfly wings to develop number sense in early learners
4) Structured candy to teach counting and recognizing number patterns
5) A school building context and 3D models to develop spatial skills
6) An empty number line to teach addition and subtraction
7) 'Lapis' cake problems to teach fractions using strategies like folding paper or rubber bands.
The document provides commands for the MoShell interface used to manage various network elements in a UMTS radio access network, including the radio network controller (RNC), radio network explorer/installer (RXI), and radio base station (RBS). The commands can be used to view status information, configure parameters, and troubleshoot issues relating to cells, modules, boards, interfaces, alarms, software, and other components on the RNC, RXI, and RBS.
This document provides examples and rules for using prepositions in the English language. It discusses prepositions of time, place, movement, and for technology. It also covers dependent prepositions that follow verbs, adjectives, and nouns. Finally, it briefly mentions phrasal verbs and how they are formed by combining verbs with prepositions.
The A.P. Moller - Maersk Group is a worldwide conglomerate with core focus on shipping and oil & gas. We employ approximately 121,000 people, operate in 130 countries and are headquartered in Copenhagen,Denmark
The world’s largest container shipping company and a customer-focused leader in reliable, eco-effi cient transport. Reliability is a top priority for Maersk Line
Mission Why we exist
"We contribute to global energy supply by delivering safe and reliable floating production services"
VisionWhat we want to be
"Best in class"
Three Fundamental Challenges to Differentiate Itself From the Industry:
Unreliability
Complexity (Hard To Do Business)
Environmental Impact
List of consumer/ users/ and buyer
Retail industry
Food industry
Commodity
Dry cargo
Break bulk cargo
Others cargo
Promotion of the product
Advertisement trough Newspaper.
Sponsorship
Conclusion
Soren Skou, CEO Maersk Line:
Concerned Sustainability Approach Not Working With Customers
Concerned It Would Not Allow Differentiation Between Maersk and Competitors
CMA CGM, Hapag-Lloyd had CO2 Calculators To Measure Carbon Footprint Of A Shipments Journey
APL Named Sustainable Shipping Operator from 2010
IPC Media would be the most suitable media institution to distribute my magazine product. [IPC] produces over 60 print and digital brands reaching 26 million UK adults monthly. They have experience distributing magazines similar in content to my proposed product, focusing on hip hop music and culture. As a larger, more established company than private Vibe Media, [IPC] could better handle potential risks if my new magazine is not immediately successful.
Understanding the students' way of thinkingRatih Apsari
This presentation discusses understanding students' ways of thinking when solving mathematical problems. It provides an example word problem about distributing sandwiches to different field trip groups. Several students' solutions to the problem are shown and analyzed. The goal is to understand unique student approaches and ensure they gain the right concepts. Fairly distributing resources to groups on future field trips is also discussed.
The document discusses inclusive education and the right to education in India. It outlines key points of relevant acts that promote inclusive education and free education for children with disabilities up to age 18. It also discusses advantages and challenges of implementing inclusive education in India, such as lack of teacher training and resources. The Right to Education Act of 2009 is also summarized, which made education a fundamental right for children ages 6 to 14 and included provisions for free education, uniforms, books, and meals. Recommendations to address challenges in implementing inclusive education and the act are provided.
Un estudiante de ingeniería informática presentó un resumen de una consultoría de TIC para su clase de Unidad 1 impartida por la profesora María de los Ángeles Martínez Morales en San Juan Bautista Tuxtepec, Oaxaca el 31 de agosto de 2013.
The document compares the learner's preliminary task front cover and contents page to their coursework project. For the front cover, the coursework image is less blurry and the title bolder. The contents page uses a more subtle photo and simpler text layout. Overall, the learner has improved their time management, photography skills, and use of design software like Photoshop and InDesign.
7 Inspiring Classroom Activities Using Realistic MathematicsRatih Apsari
This document summarizes 7 classroom activities using realistic mathematics contexts:
1) Estimation problems set in a supermarket context
2) Using traditional Indonesian games like gundu to teach length measurement
3) Using butterfly wings to develop number sense in early learners
4) Structured candy to teach counting and recognizing number patterns
5) A school building context and 3D models to develop spatial skills
6) An empty number line to teach addition and subtraction
7) 'Lapis' cake problems to teach fractions using strategies like folding paper or rubber bands.
The document provides commands for the MoShell interface used to manage various network elements in a UMTS radio access network, including the radio network controller (RNC), radio network explorer/installer (RXI), and radio base station (RBS). The commands can be used to view status information, configure parameters, and troubleshoot issues relating to cells, modules, boards, interfaces, alarms, software, and other components on the RNC, RXI, and RBS.
This document provides examples and rules for using prepositions in the English language. It discusses prepositions of time, place, movement, and for technology. It also covers dependent prepositions that follow verbs, adjectives, and nouns. Finally, it briefly mentions phrasal verbs and how they are formed by combining verbs with prepositions.
The A.P. Moller - Maersk Group is a worldwide conglomerate with core focus on shipping and oil & gas. We employ approximately 121,000 people, operate in 130 countries and are headquartered in Copenhagen,Denmark
The world’s largest container shipping company and a customer-focused leader in reliable, eco-effi cient transport. Reliability is a top priority for Maersk Line
Mission Why we exist
"We contribute to global energy supply by delivering safe and reliable floating production services"
VisionWhat we want to be
"Best in class"
Three Fundamental Challenges to Differentiate Itself From the Industry:
Unreliability
Complexity (Hard To Do Business)
Environmental Impact
List of consumer/ users/ and buyer
Retail industry
Food industry
Commodity
Dry cargo
Break bulk cargo
Others cargo
Promotion of the product
Advertisement trough Newspaper.
Sponsorship
Conclusion
Soren Skou, CEO Maersk Line:
Concerned Sustainability Approach Not Working With Customers
Concerned It Would Not Allow Differentiation Between Maersk and Competitors
CMA CGM, Hapag-Lloyd had CO2 Calculators To Measure Carbon Footprint Of A Shipments Journey
APL Named Sustainable Shipping Operator from 2010
1. Портфолио Digital агентства
Convergent Media Group
Passion For Your Digital Success
Это портфолио состоит из проектов, согласованных для публикации в Интернет с Клиентами.
Данная презентация не является демонстрацией полного портфолио компании CMG
2. Задача
• Информирование
о
новом
продукте
как
о
лучшем
выборе
для
ухода
за
одеждой
Решение
• Имиджевый
продуктовый
сайт
с
интерактивным
обучающим
контентом
• Позиционирование
сайта
как
«мира
одежды»
Результаты
• Русскоязычный
сайт
стал
обладателем
наград
и
был
использоан
как
основа
для
сайта
DreH
еще
в
5
странах
www.dreft.com.hr
3. Задача
• Разработать
рекламную
активность,
представляющую
продукт
• Стимулировать
продажи
• Реализовать
сэмплинг-‐программу
Решение
Промо-‐сайт
в виде игры-квеста,
где
пользователь
проходил
мини-‐игры,
знакомясь
со
всеми
составляющими
продукта
и
далее
получал
комплимент в
виде
бесплатного
образца
продукта
http://dev.convergentcmg.com/herbalae
4. Задача
• Разработка
видео
плеера
и
системы
представления
контента;
• Разработка
paywall
и
процессинг
платежей
со
статистикой.
Решение
• Разработка
видео
плеера
и
системы
представления
контента
(высоконагруженная
система
более
220
000
зрителей
онлайн)
• Разработка
уникальной
paywall
–
системы
и
процессинг
платежей
со
статистикой
Результаты
• Создан
инновационный
продукт
с
нуля
• Разработана
вся
структура
продукта
и
реализована
система
безопасности;
• Обеспечена
работу
с
транзакциями;
• Создана
продающую
витрину
контента
для
партнера.
STREAMWORKS INTERNATIONAL VIDEO PLAYER
5. http://vk.com/feed#/app2375454_2935921?ref=8
Задача
• Создать
вирусную
кампанию,
базз
• Стимулировать
продажи
• Поддержать
ТВ
шоу
Fashion
Академия
на
Муз
ТВ
Решение
• Приложение
Вконтакте
с
возможностью
создания
своей
коллекции
одежды
и
примеркой
ее
с
помощью
Дополненной
реальности
• Конкурс
на
лучшую
пару
Модельер
-‐Модель
Результаты
• Вошло
в
ТОП-‐10
самых
популярных
групп
• Самый
популярный
проект
по
Sostav.ru
6. www.odnoklassniki.ru/apps/duracellheartenergy
Задача
• Поддержка
благотворительной
акции
помощи
детям
с
болезнью
сердца
Решение
• Приложение
Вконтакте
и
Одноклассниках,
стимулирующее
рассказывать
как
можно
большему
количеству
друзей
об
акции,
чтобы
«наполнить»
сердце.
• Наполненное
сердце
=
лекарство
для
ребенка
Результаты
• 748
000
пользователей
подписалось
на
приложение
в
Одноклассниках
• 200
000
пользователей
подписалось
на
приложение
Вконтакте
7. Задача
• Создать
охватную
имиджевую
предновогоднюю
кампанию
с
вирусным
эффектом
Решение
• Концепция
приложения
для
Одноклассников
на
основе
совпадения
фирменного
образа
зайчика
Duracell
и
символа
2011
года.
Посыл:
«Потри
на
счастье
лапку
зайчика»
Результаты
• Более
1
миллиона
установок
8. http://dev.convergentcmg.com/pampers/gallery
Задача
• Увеличение
продаж
• Повышение
лояльности
к
бренду
Решение
• Создание
интернет-‐конкурса,
победители
которого
становились
участниками
передачи
Спокойной
ночи
малыши
• Идея
конкурса:
оффлайн
программа
для
создания
и
редактирования
видео
9. Задача
• Поддержка
выхода
на
рынок
нового
продукта
премиум
класса
• Коммуникация
и
обучение
ЦА
основным
посылам
бренда
и
преимуществ
продукта
Решение
• Промо-‐сайт
с
обучающими
инструментами
для
мам
• Взгляд
на
мир
глазами
ребенка
Результаты
• Сайт
признан
одним
из
лучших
сайтов
P&G
по
концепции,
дизайну
и
контенту
• На
основе
сайта
создано
более
20
локализаций
для
других
стран
10. Задачи
• Разработка
интернет-‐магазина
для
всех
продуктов
Procter&Gamble
через
партнера
интернет-‐ритейлера
Озон
Решение
• Разработка
социального
приложения
с
интернет-‐магазином
для
продажи
всех
продуктов
P&G
в
Одноклассниках
совместно
с
Озоном
P&G ПРИЛОЖЕНИЕ ИНТЕРНЕТ-МАГАЗИН В ОДНОКЛАССНИКАХ
11. http://vk.com/naturecity
Задача
• Создание
сообщества
лояльных
пользователей
Решение
• Постоянная
активная
поддержка
брендированного
сообщества
при
помощи
размещения
интересного
контента,
поддержки
интереса
к
продукту,
здоровой
жизни
и
красоте
Результаты
• Более
350
000
участников
сообщества
• Ведение группы CMG – до
апреля 2013
12. http://vk.com/olay
Задача
• Создание
сообщества
девушек,
ведущих
активный
образ
жизни
• Коммуникация
информации
о
бренде
Решение
• Создание
и
поддержка
брендированной
группы
Вконтакте
Результаты
• Более 100
000
активных
участников
• Ведение группы CMG – до
марта 2013
13. Задачи
• Создание
лояльного
сообщества
вокруг
бренда
во
Вконтакте
• Постоянное
привлечение
новой
целевой
аудитории
• Поддержка
промо-акций
бренда
Решение
• Постоянная
активная
поддержка
сообщества
модераторами,
говорящими
с
аудиторией
на
одном
языке
• Контент,
отвечающий
наиболее
важным
интересам
целевой
аудитории
Результаты
• Более
200
000
участников
группы
14. Задачи
• Формирование
профессионального
сообщества,
лояльного
продукции
Taxcom
• Формирование
позитивного
имиджа
бренда
• Поддержка
и
обратная
связь
с
ЦА
Решения
• Поддержка
аудитории
профессиональным
бухгалтером
по
профессиональным
темам
• Внедрение
информации
о
продуктах
клиента,
которые
оптимизируют
ресурсы
бухгалтеров
Результаты
• Лидирующее
профессиональное
сообщество
в социальной сети
• Более
20
000
участников
группы
• Более
90%
сообщений
на
стене
публикуются
пользователями
17. THANK YOU
for your attention!
All materials are created, developed, executed by Convergent Media Group is integral
property of Convergent Media Group (CMG).
All rights are reserved.
Prior permission must be secured before use of all or part of the content, contained herein.
