This document discusses the author's idea to create a universal analytics system for tracking various data from different apps and services. It notes several issues with using closed tracking apps, like data being siloed and inability to export data. The author proposes using Google Analytics as it is reliable, customizable, and allows exporting data. An example Python code is provided for how to track a custom event using Measurement Protocol. Finally, the author outlines plans for an Android app to track NFC tag data and a web form for sending other ad hoc data and asks for feedback on the idea.