6. Pre-Convergence stageservices
distribution
Tape decks &
phonographs
printers
POS
microfilm, microfiche
cash-registers
tyewriters
Dictation-equip
blank magnetic media
file cabinets
paper Business forms
telecom
copiers
Office
Equipment
cameras
Consumer electronics
computersPABXs
videotex
Info vendors
Media &
publishing
Container
/ medium
Content/
message
< transport — translate — transform — present >
Radio &
stereos
TV sets
Transaction
process
terminals
Word processors
Custom software
books
Magazines &
journals
newsletters
Record &
cassettes
Movies
TV programs
directories
Mine computers
Main frames
telephones
Transmission
equip
Telephone switching equip
Int’l Long distance &
local telephone services
Mobile svcs
paging svcs
Multiplexing svcs
teletext
Professional &
consulting svcs
Financial svcs
Advertising svcs
News
svcs
Broadcast networks & stations
cable networks & operators
Mail,
delivery &
courier services
Mailgram
Telex electronic mail svcs
FM subcarriers
7. distribution Broadcast networks & stations
cable networks & operators
Mail,
delivery &
courier
services
Mailgram
Telex
electronic
mail svcs
Direct broadcast satellite
Convergence stage early 2000sservices
printers
POS
microfilm
microfiche
cash-registers
tyewriters
Dictation-equip
blank magnetic media
file cabinets
paper
Office
Equipment
Container
/ medium
Content/
message
< transport — translate — transform — present >
Consumer electronics
TV sets
radios & stereos
Media &
publishing
books
Magazines &
journals
Newsletters
newspapers
Record &
cassettes
Film, TV & video
CD & videodisk
Directories
videogame cartriges
computers
Transaction process
GUI / OS
terminals
Work-stations
personal computers
notebook PCs
packaged software
Mine computers
Main frames
telecom
cellular
Telephones
Facsimile
Int’l Long distance &
local telephone services
Mobile svcs
paging svcs
Multiplexing svcs
Info vendors
Professional &
consulting svcs
Financial svcs
Advertising svcs
News
svcs
E-mail
videotex
teletext
Telephone
switching equip
Entertainment
CD players
VCRs & Video disk
Word
processors
CD-ROM
PABXs
Modems
Custom software
Electronic reference
spell checkers
Electronic PIMs autodialers
Video-game
consoles
Printers
copiers
Tape decks &
phonographs
calculators
watches
Business forms
FM subcarriers
VANs
8. Convergence stage at 2010services
Office
Equipment
Container
/ medium
Content/
message
< transport — translate — transform — present >
Consumer electronics
Media &
publishing
books
Magazines &
journals
Newsletters
newspapers
I-Movies
I-TV
Interactive
entertainment &
education
Computers
Telecommunication
Int’l Long distance &
local telephone
services
Info vendors
ISDN “Fiber to the home”
PCS &
digital
cellular
smart
screen
phones
Virtual
shopping
Copier/
Printer/
Scanner
/FAX
“national data highway”
PDA
Interactive news
CD-ROM
multimedia players
Electronic
photography
Digital DBS
Video
conferencing
Voice &
video
E-mail
Virtual concepts,
museums
Information
On demand
Transaction
processors
Virtual
reality
Public
Kiosks
Video servers
Custom publishing
HDTV
“information
appliances”
Smart TVs
PIM PCs
Video
printer
Sub-industries fuse to create a plethora of new multi-function devices,
products & services that take advantage of new technologies and
infrastructures. These, in turn, create new markets and new industries.
GUI & OS
Smart Agents
distribution
10. 매체와 과업과의 관계-2
직접대면 전화
카카오톡
(SNS)
전자우편
전사
야유회가기
부품 주문
하청업체
선정하기
건의사항
(Top Mgm’t)
11. 매체와 과업과의 관계-3
정보 풍부성이 낮은 매체 정보 풍부성이 높은 매체
규칙/규정 전자우편 팩스 보고서 직접대면 회의
불확실성 개선 능력
모호성 개선 능력
12. 커뮤니케이션 매체의 발전속도
• 매체가 생활양식을 어떻게 바꿀 수 있는가?
– 그라함 벨의 전화 : 뉴스, 음악전달 수단
– TV발명 : 연극 무대 대체 수단
• 각종 서비스 이용자 5백만명 돌파에 걸린 시간 (우
리나라 기준)
– 인터넷 : 1994년 시작 이후 5년(1999년)
– 이동전화 : 1984년 시작 이후 13년(1997년)
– 유선전화 : 1884년 시작 이후 104년(1988년)
13. 인터넷은 기존사업을 어떻게 바꾸는가?
• 증권업
– e*trade vs. Charles Schwab
• 서적산업
– 미국 : Amazon vs. Barnes & Noble
– 우리나라 : ?? vs. 종로/교보문고
• P.C판매업
– Dell vs. Compaq
• 산업마다 다른 속도와 패턴으로 진행되어 감.
14. IT infusion into all industries
Education
TBE
Material
New Diode
New Display &
Input processing
Construction
FTTH Embedded
Textile
Wearable
processors
Entertainment
Video Game,
MM/VR VOD
Appliance
Digital
Appliances
Automobile
Telematics
IVE
IT
Industry
15. E-Business Leads into New Market
Value Matrix : PVC & VVC
collection
organization
selection
sharing
Physical value chain
Virtual value chain
New
market
Value
matrix
o Develop new rules of game : re-creation of the industry
o e.g. Image Technology International
generalization
New
market
New
market
16. 웹 생활양식
• 웹 생활양식의 구현
– Social Media, IoT, 3D Printer, Drone, Google
Glasses
– Connected Company
