1. Conventions of rap magazines include special terminology, iconography of guns, money and designer clothes, and portraying rappers in stereotypical ways with gold chains and tattoos. 2. Photos typically use close-up or low angles to make rappers look powerful and intimidating, while rappers aim to appear successful, rich and powerful in lyrics and photos. 3. Rap magazines like XXL feature iconography of rap culture alongside professional layouts in primary colors to appeal to their target audience of 16-24 year old rap fans.