The 180 degree rule refers to an imaginary line across a scene that should not be crossed by the camera, as it can disorient viewers. Match on match cuts ensure no time has passed between shots from different angles showing the same action. Shot-reverse-shot is the standard way to film a conversation between two people, alternating between each participant's point of view to avoid tedious long takes. Continuity editing aims to make a scene appear seamless through following conventions like the 180 degree rule and match cuts, allowing the audience to infer what occurs between shots.