1. Contextstatement.
The secondradioshowthat we are doingisa instore radio forHMV whichisa music/videostore
whichwill be one hourlongradioshowconsistingof musictosatisfythe customersastheybrowse
the store.The reasonHMV use an instore radio isso theycan chose a varietyof songsof theirown
choice to meettheirtargetaudience andsotheycan advertise theirownproductsinstore.HMV’s
radiowouldconsistof musicthat are mainlyfromTV showsandMoviesso that itcouldattract more
people tobuythat filmorTV showbut we can alsochose musicfrom instore to try and promote the
artist(s).Thereisageodemographicforthe HMV store and that isUK Based.The Radioshow isgoing
to be an hour longwhichwill take place inthe daytime as that will be the busiesttime of the dayfor
HMV and the showwill consistof a 10 minute speechaboutaFilmsandTV showswhichwhile it’sin
store,maypromote the films/showsthatare spokenaboutandthe restof the show will consistof
musicwithsome speechgivingsome backgroundaboutthe track.The Target audience isagedfrom
20-50’s withthe demographicbeingMiddleclassandworkingclass(SkilledandUnskilled),thisisthe
audience HMV are hopingtoreach withtheirinstore radio.