The document discusses the gap between research and policy worlds due to their different goals and perspectives. Researchers aim to include caveats and complexities while policymakers want simple recommendations. Context-dependency of human behavior further complicates modeling for policy. Cognitive context influences memory, reasoning and more. Social embedding means behavior depends on networks, not just individuals. The researcher responses include focusing on a single context or seeking general patterns. Policymakers may want narratives for policies. Truly general models are difficult, and context-sensitive approaches are suggested.