Providing personalized offers, and services in general, for the users of a system requires perceiving the context in which the users' preferences are rooted. In this work, we introduce the use of an already known model and methodology-based on the so-called Context Dimension Tree-along with a conceptual architecture to build a recommender system that offers personalized services for travelers. The research is performed in the frame of the Shift2Rail initiative as part of the Innovation Programme 4 of EU Horizon 2020.