Contenuti + Linkedin
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Alcuni appunti veloci per creare al meglio contenuti in chiave social (con un occhio di riguardo a Linkedin)
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Contenuti + Linkedin
- 1. Ricerca argomenti Google Alert Twitter
- 2. Calendario editoriale Organizzare l'attività di scrittura: - n° post / settimana - struttura a rubriche (Editorial Calendar: plugin Wordpress molto utile)
- 3. Cose che piacciono ● liste / elenchi (es: “10 cose che..”) ● infographic ● interviste ● titoli (“guida a”, “perchè?..”)
- 4. Circolo virtuoso I contenuti blog forniranno il materiale per alimentare Twitter / Linkedin / Google+ e altri social ritenuti d'interesse
- 5. Linkedin: ricerca ● Ricerca Gruppi (quanti sono/quanti membri/di cosa parlano) ● Ricerca Aziende (competitor: come si muovono/cosa dicono prospect: come si muovono/come interessarli) ● Ricerca Persone di riferimento (esperti/guru/competitor: elencarli e analizzarli)
- 6. Linkedin: azione ● Gruppi partecipare alle discussioni / proporne di nuove ● Aziende / Persone - proporsi con estratti esclusivi libro - intervistarli - invitarli in un gruppo creato ad hoc - [InMail]