Contents slide test
•
0 likes•210 views
This document contains an introduction and several articles on various topics related to marketing, technology, and business. The articles discuss Google's new approach to search and content, the currency of privacy in a digital world, using technology to enhance marketing campaigns, the influence of hamburgers on design, managing mobile projects, the demise of traditional advertising approaches, personalized content delivery, and the importance of risk management and innovation.
Report
Share
Report
Share
Download to read offline
Recommended
Slideshare test 12
1) Google unveiled its new Hummingbird search algorithm in 2013, which analyzes search queries as questions and provides relevant answers from indexed content, rather than just keywords.
2) Hummingbird responds to the rise of voice search and natural language queries by processing real speech patterns and semantic intent rather than just keywords.
3) For marketers, Hummingbird requires shifting from keyword-focused content to creating useful, relevant content that answers the questions and intents of searchers throughout their customer journey.
Slideshare perspectives 04 14 2014 rev1
This document discusses how technology can be used as the foundation for a marketing campaign. It provides the example of an interactive robot arm that allowed Facebook users to sign a petition for Duchenne Muscular Dystrophy research. The campaign was successful due to three factors: 1) Creating a physical robot connected to Facebook that signed real petitions, 2) Telling the human story of those affected to elicit empathy, and 3) Using digital and traditional PR along with search and YouTube to reach mainstream media. The key lessons are that technology should stir emotion and fit the brand, manifest ideas physically, and reward users immediately to keep them engaged. While technology brands can benefit most, the document argues that any brand can "buzz with technology" for
Slideshare test 13
Google has introduced a new search algorithm called Hummingbird that understands search queries as questions rather than keywords and provides more relevant answers from indexed content. This represents a shift from keyword-based search to semantic search. Marketers now need to focus on creating useful content that directly answers the questions and intents of user searches rather than just promoting products. By addressing common search queries, brands can engage users throughout the customer journey from awareness to advocacy.
Reactive perspectives 2014 revised
The document discusses how technology can influence marketing campaigns but should not be the sole focus. While technology provides opportunities for cut-through and differentiation, the most important things are ensuring it fits the brand and tells an emotional human story. An example campaign by Reactive used an interactive robot arm and social media to successfully promote research for a medical condition. The key learnings were that technology should enhance the core idea, and the human story is also critical for buzz and impact. Both the technology and idea must shape each other for success.
Slideshare test 11
The document discusses how Google's Hummingbird update has emphasized that content should be created both for search engine optimization and for users. It notes that simply filling a blog with keyword-dense content will no longer work and that marketers need to think about what their target customers are actually searching for and create content answering those queries directly, in order to be ranked highly and avoid lost opportunities.
Slideshare test6
The document discusses Google's new Hummingbird search algorithm. It overhauled Google's entire search algorithm to handle the rise of mobile usage and natural language searches using questions. Hummingbird processes searches as questions and provides answers from Google's content, rather than just keywords. This requires brands to create useful, relevant content that answers the questions and intents of user searches throughout the customer journey, rather than just promoting products.
Benefits of drinking water
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...
Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...Stanford GSB Corporate Governance Research Initiative
Recommended summer reading from the Corporate Governance Research Initiative at Stanford Graduate School of Business.Recommended
Slideshare test 12
1) Google unveiled its new Hummingbird search algorithm in 2013, which analyzes search queries as questions and provides relevant answers from indexed content, rather than just keywords.
2) Hummingbird responds to the rise of voice search and natural language queries by processing real speech patterns and semantic intent rather than just keywords.
3) For marketers, Hummingbird requires shifting from keyword-focused content to creating useful, relevant content that answers the questions and intents of searchers throughout their customer journey.
Slideshare perspectives 04 14 2014 rev1
This document discusses how technology can be used as the foundation for a marketing campaign. It provides the example of an interactive robot arm that allowed Facebook users to sign a petition for Duchenne Muscular Dystrophy research. The campaign was successful due to three factors: 1) Creating a physical robot connected to Facebook that signed real petitions, 2) Telling the human story of those affected to elicit empathy, and 3) Using digital and traditional PR along with search and YouTube to reach mainstream media. The key lessons are that technology should stir emotion and fit the brand, manifest ideas physically, and reward users immediately to keep them engaged. While technology brands can benefit most, the document argues that any brand can "buzz with technology" for
Slideshare test 13
Google has introduced a new search algorithm called Hummingbird that understands search queries as questions rather than keywords and provides more relevant answers from indexed content. This represents a shift from keyword-based search to semantic search. Marketers now need to focus on creating useful content that directly answers the questions and intents of user searches rather than just promoting products. By addressing common search queries, brands can engage users throughout the customer journey from awareness to advocacy.
Reactive perspectives 2014 revised
The document discusses how technology can influence marketing campaigns but should not be the sole focus. While technology provides opportunities for cut-through and differentiation, the most important things are ensuring it fits the brand and tells an emotional human story. An example campaign by Reactive used an interactive robot arm and social media to successfully promote research for a medical condition. The key learnings were that technology should enhance the core idea, and the human story is also critical for buzz and impact. Both the technology and idea must shape each other for success.
Slideshare test 11
The document discusses how Google's Hummingbird update has emphasized that content should be created both for search engine optimization and for users. It notes that simply filling a blog with keyword-dense content will no longer work and that marketers need to think about what their target customers are actually searching for and create content answering those queries directly, in order to be ranked highly and avoid lost opportunities.
Slideshare test6
The document discusses Google's new Hummingbird search algorithm. It overhauled Google's entire search algorithm to handle the rise of mobile usage and natural language searches using questions. Hummingbird processes searches as questions and provides answers from Google's content, rather than just keywords. This requires brands to create useful, relevant content that answers the questions and intents of user searches throughout the customer journey, rather than just promoting products.
Benefits of drinking water
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...
Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...Stanford GSB Corporate Governance Research Initiative
Recommended summer reading from the Corporate Governance Research Initiative at Stanford Graduate School of Business.Elements of Content Operations
A talk delivered at ContentEd 2019 covering examples, advice, and principles of content operations to help teams produce effective content.
Knowledge bomb 0 where are we going?
This document summarizes a training for a global accounts consulting team at LinkedIn. It includes an agenda for knowledge sharing sessions or "bombs" over multiple days, focusing on topics like recruiting platforms, CRMs, human capital consulting, social media strategy, sourcing techniques, presentation skills, APIs, and applicant tracking systems. The document also discusses LinkedIn's vision to become an integral specialized force in driving innovation, education, and product success for complex customers. It outlines capabilities and services LinkedIn consulting could provide and where they are in developing those offerings.
Simon Kent Alignment - It Doesn't Work, Ok
IT is effectively
a ‘follower’ of the business, responding to its needs and
requests, without an understanding of exactly what it is trying to
do and why. In this session, Simon showed you how to how to change this.
Explaining KM
This document summarizes Parsons Brinckerhoff's journey to becoming a more knowledge-focused organization. It outlines PB's initial research and consultation efforts starting in 2006 to establish a knowledge management unit and strategy by 2008. The strategy focused on developing people, capturing expertise, developing capabilities, and delivering projects through knowledge leadership, organizational learning, innovation fostering, and knowledge services like connecting people, mentoring, and information management. The presentation provides an overview of PB's knowledge management approach and values.
Linkedin Event Brussels 16/05/2013
This document provides an agenda for LinkedIn Day in Brussels. The agenda includes sessions on the LinkedIn strategy matrix for organizations, the world of recruitment, a LinkedIn challenge quiz, a case study on how KBC uses LinkedIn, and customer story from Rhea Systems. There will also be roundtable discussions on topics like employer branding, the use of social media, talent pools, and followers/groups. The day will conclude with a networking lunch.
Content Leaders Masterclass #CLManc16 (Official Brochure)
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
ent 2014 conc
The document discusses various topics related to entrepreneurship including the Timmons model of entrepreneurship, finding that vision, creativity, networking, and strategic alliances are important. It also discusses quantifying opportunities and risks, seeing possibilities where others don't, the myths of entrepreneurship, the importance of teamwork and resources, and transforming ideas into customer value through innovation.
Official e-Brochure for Digital Content Leaders Masterclass
The official e-brochure for the Digital Content Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on Tuesday 16th January 2018.
The Death of Marketing & The Rise of the Content Engineer
This document provides an overview of the rise of content engineering as a new marketing role. It discusses how customer engagement through social media is driving new opportunities for marketers. It defines what a content engineer does, involving both creative and analytical skills. It outlines how content engineers create relevant content, engage in conversations, and use metrics to optimize marketing efforts. It provides examples of social media in action and discusses the technologies involved. Finally, it recommends classes and resources to learn more about this emerging field.
The Ultimate Content Marketing Blueprint
The document outlines the challenges, costs and processes involved in content marketing. It discusses benchmark budgets for content marketing, which range from 1-25% of total marketing budgets. Building an effective content marketing program requires multiple roles including strategists, writers, designers, and technical experts. It also requires tools for areas like marketing automation, content creation and management, social media, and analytics. The document provides examples to help justify the budget for content marketing programs by showing how improved performance metrics can reduce costs per lead and customer acquisition.
Digital Content: Kirk Hullis
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
CG Getting Started with Marketing Cloud
Slides presented at the Phoenix Marketing Cloud Community Group giving an introduction to some of the core concepts of the Marketing Cloud Messaging & Journey products. The session cover concepts about the tool and also some tool agnositc Success Fundementals.
Strategic Learning and Development Masterclass 2020
Best Practice Strategic Learning and Development Principles and Process_Future trends, patterns and challenges
Niels Doerje Digital Transformation relaunch Konferenz 2015
The document discusses digital transformation and how to innovate products and companies. It recommends innovating the way products are built by using major trends, focusing on mobile, and adapting companies long-term. Major trends discussed include the growth of internet and mobile users globally, the shift to mobile internet usage and vertical video, and changing workforce demographics. It emphasizes the need for companies to focus on mobile products and keep adapting to remain competitive as digital habits and technologies rapidly change.
Uop Presentation V4ppt
This document outlines a presentation about the rise of content engineers and the changing role of marketers. It discusses how technology is creating new opportunities for marketing professionals to become content engineers who can both create compelling content and analyze metrics. An effective content engineer thinks creatively to develop content but also analyzes data to optimize marketing strategies. The presentation recommends that marketers listen to customers, engage in online conversations, and use a variety of social media channels while measuring results to create a virtuous marketing cycle. It suggests the demand for content engineering skills exceeds the current supply.
Pragma/eurib 080913
Brand driven innovation focuses on the symbiosis between branding, innovation, and design. It uses the brand to drive innovation, innovation to fulfill the brand's promise, and design to connect experiences. Examples are provided of using this approach with clients like Nike, Sissy Boy, Nlisis, and Mexx. For Nlisis, a brand guide and design language were developed from research to establish a coherent brand experience across all touchpoints.
Gumchai Lertphuttiphinyo portfolio.pdf
I am a creative person who has over-20-year working experience in a 360-degree marketing communication field.
Regarding my career path, from a junior creative to Head of Marketing, I believe that being open-minded and passionate about learning is essential to bringing us toward challenges, sparking our creativity and enhancing our working skills.
Collaboration is always a key to working. Listening to colleagues' opinions helps teamwork effectively towards achieving its goals. Communication in the group also helps enhance the relationship between teammates very well.
The Myth of Innovation - Strategies for Corporate Survival
Mature organizations, confronted with their lack of innovative capabilities, readily turn to standard recipes. In an effort to create a quick fix, they blindly follow the core myths about innovation.
Creating a sustainable stratgegy for survival requires an integral approach though, one that looks beyond technological innovation and includes the systemic dimensions of the oranization's social fabric.
Designing how we design
The document discusses how organizational culture and values impact design. It notes that project issues are often symptoms of underlying cultural values rather than priorities. The presentation analyzes different types of organizational cultures (adhocracy, clan, hierarchy, market) and how UX designers can adapt their approach based on the dominant culture. It encourages designers to understand an organization's real values in order to design effectively within that culture, noting that values cannot be faked and must be worked with rather than ruled by.
LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employ...
LinkedIn Day Brussels, Belgium, Employer Branding, EVP, HR, Recruitment, Social Media, Rekrutering, Wouter Cappendijk
More Related Content
Similar to Contents slide test
Elements of Content Operations
A talk delivered at ContentEd 2019 covering examples, advice, and principles of content operations to help teams produce effective content.
Knowledge bomb 0 where are we going?
This document summarizes a training for a global accounts consulting team at LinkedIn. It includes an agenda for knowledge sharing sessions or "bombs" over multiple days, focusing on topics like recruiting platforms, CRMs, human capital consulting, social media strategy, sourcing techniques, presentation skills, APIs, and applicant tracking systems. The document also discusses LinkedIn's vision to become an integral specialized force in driving innovation, education, and product success for complex customers. It outlines capabilities and services LinkedIn consulting could provide and where they are in developing those offerings.
Simon Kent Alignment - It Doesn't Work, Ok
IT is effectively
a ‘follower’ of the business, responding to its needs and
requests, without an understanding of exactly what it is trying to
do and why. In this session, Simon showed you how to how to change this.
Explaining KM
This document summarizes Parsons Brinckerhoff's journey to becoming a more knowledge-focused organization. It outlines PB's initial research and consultation efforts starting in 2006 to establish a knowledge management unit and strategy by 2008. The strategy focused on developing people, capturing expertise, developing capabilities, and delivering projects through knowledge leadership, organizational learning, innovation fostering, and knowledge services like connecting people, mentoring, and information management. The presentation provides an overview of PB's knowledge management approach and values.
Linkedin Event Brussels 16/05/2013
This document provides an agenda for LinkedIn Day in Brussels. The agenda includes sessions on the LinkedIn strategy matrix for organizations, the world of recruitment, a LinkedIn challenge quiz, a case study on how KBC uses LinkedIn, and customer story from Rhea Systems. There will also be roundtable discussions on topics like employer branding, the use of social media, talent pools, and followers/groups. The day will conclude with a networking lunch.
Content Leaders Masterclass #CLManc16 (Official Brochure)
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
ent 2014 conc
The document discusses various topics related to entrepreneurship including the Timmons model of entrepreneurship, finding that vision, creativity, networking, and strategic alliances are important. It also discusses quantifying opportunities and risks, seeing possibilities where others don't, the myths of entrepreneurship, the importance of teamwork and resources, and transforming ideas into customer value through innovation.
Official e-Brochure for Digital Content Leaders Masterclass
The official e-brochure for the Digital Content Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on Tuesday 16th January 2018.
The Death of Marketing & The Rise of the Content Engineer
This document provides an overview of the rise of content engineering as a new marketing role. It discusses how customer engagement through social media is driving new opportunities for marketers. It defines what a content engineer does, involving both creative and analytical skills. It outlines how content engineers create relevant content, engage in conversations, and use metrics to optimize marketing efforts. It provides examples of social media in action and discusses the technologies involved. Finally, it recommends classes and resources to learn more about this emerging field.
The Ultimate Content Marketing Blueprint
The document outlines the challenges, costs and processes involved in content marketing. It discusses benchmark budgets for content marketing, which range from 1-25% of total marketing budgets. Building an effective content marketing program requires multiple roles including strategists, writers, designers, and technical experts. It also requires tools for areas like marketing automation, content creation and management, social media, and analytics. The document provides examples to help justify the budget for content marketing programs by showing how improved performance metrics can reduce costs per lead and customer acquisition.
Digital Content: Kirk Hullis
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
CG Getting Started with Marketing Cloud
Slides presented at the Phoenix Marketing Cloud Community Group giving an introduction to some of the core concepts of the Marketing Cloud Messaging & Journey products. The session cover concepts about the tool and also some tool agnositc Success Fundementals.
Strategic Learning and Development Masterclass 2020
Best Practice Strategic Learning and Development Principles and Process_Future trends, patterns and challenges
Niels Doerje Digital Transformation relaunch Konferenz 2015
The document discusses digital transformation and how to innovate products and companies. It recommends innovating the way products are built by using major trends, focusing on mobile, and adapting companies long-term. Major trends discussed include the growth of internet and mobile users globally, the shift to mobile internet usage and vertical video, and changing workforce demographics. It emphasizes the need for companies to focus on mobile products and keep adapting to remain competitive as digital habits and technologies rapidly change.
Uop Presentation V4ppt
This document outlines a presentation about the rise of content engineers and the changing role of marketers. It discusses how technology is creating new opportunities for marketing professionals to become content engineers who can both create compelling content and analyze metrics. An effective content engineer thinks creatively to develop content but also analyzes data to optimize marketing strategies. The presentation recommends that marketers listen to customers, engage in online conversations, and use a variety of social media channels while measuring results to create a virtuous marketing cycle. It suggests the demand for content engineering skills exceeds the current supply.
Pragma/eurib 080913
Brand driven innovation focuses on the symbiosis between branding, innovation, and design. It uses the brand to drive innovation, innovation to fulfill the brand's promise, and design to connect experiences. Examples are provided of using this approach with clients like Nike, Sissy Boy, Nlisis, and Mexx. For Nlisis, a brand guide and design language were developed from research to establish a coherent brand experience across all touchpoints.
Gumchai Lertphuttiphinyo portfolio.pdf
I am a creative person who has over-20-year working experience in a 360-degree marketing communication field.
Regarding my career path, from a junior creative to Head of Marketing, I believe that being open-minded and passionate about learning is essential to bringing us toward challenges, sparking our creativity and enhancing our working skills.
Collaboration is always a key to working. Listening to colleagues' opinions helps teamwork effectively towards achieving its goals. Communication in the group also helps enhance the relationship between teammates very well.
The Myth of Innovation - Strategies for Corporate Survival
Mature organizations, confronted with their lack of innovative capabilities, readily turn to standard recipes. In an effort to create a quick fix, they blindly follow the core myths about innovation.
Creating a sustainable stratgegy for survival requires an integral approach though, one that looks beyond technological innovation and includes the systemic dimensions of the oranization's social fabric.
Designing how we design
The document discusses how organizational culture and values impact design. It notes that project issues are often symptoms of underlying cultural values rather than priorities. The presentation analyzes different types of organizational cultures (adhocracy, clan, hierarchy, market) and how UX designers can adapt their approach based on the dominant culture. It encourages designers to understand an organization's real values in order to design effectively within that culture, noting that values cannot be faked and must be worked with rather than ruled by.
LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employ...
LinkedIn Day Brussels, Belgium, Employer Branding, EVP, HR, Recruitment, Social Media, Rekrutering, Wouter Cappendijk
Similar to Contents slide test (20)
Content Leaders Masterclass #CLManc16 (Official Brochure)
Content Leaders Masterclass #CLManc16 (Official Brochure)
Official e-Brochure for Digital Content Leaders Masterclass
Official e-Brochure for Digital Content Leaders Masterclass
The Death of Marketing & The Rise of the Content Engineer
The Death of Marketing & The Rise of the Content Engineer
Strategic Learning and Development Masterclass 2020
Strategic Learning and Development Masterclass 2020
Niels Doerje Digital Transformation relaunch Konferenz 2015
Niels Doerje Digital Transformation relaunch Konferenz 2015
The Myth of Innovation - Strategies for Corporate Survival
The Myth of Innovation - Strategies for Corporate Survival
LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employ...
LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employ...
Contents slide test
- 1. 3 Contents Introduction Tim O’Neill Co-Founder & Joint Managing Director 04 – 05 Google’s New Era of Search & Content Jules Lau Head of Content & Lead Copywriter, Melbourne Blair Larkin Content Writer, Melbourne 06 – 09 What Price? The Currency of Privacy David Jones Analyst & Strategist, Melbourne Brad Paton Account Director, Melbourne 10 – 13 Let Your Campaign Buzz with Technology Tim Buesing Creative Director, Sydney Gabriel Tamborini Art Director, Sydney 14 – 17
- 2. 4 Perspectives 2014 The Hamburger in Design Tim Kotsiakos Executive Creative Director 18 – 21 Unconditional Project-Rearing Brett Thompson Senior Account Director, Sydney 22 – 25 So, You’ve Decided to Go Mobile Antony Clements Developer, London 26 – 29 The Welcome Demise of Art & Copy Jules Lau Head of Content & Lead Copywriter, Melbourne 30 – 33 Responsive eCommerce: The Results Are In Stephen Foxworthy, Strategy Director, Melbourne 34 – 37
- 3. 5 Perspectives 2014 Ignoring Risk Management is the Greatest Risk of All Liesl Pfeffer Senior Project Manager, New York 38 – 41 The Marketer’s Guide to Wearables Tim O’Neill Co-Founder & Joint Managing Director 42 – 45 Serving Up Content Personalisation Stephen Foxworthy, Strategy Director, Melbourne David Jones Analyst & Strategist, Melbourne 46 – 49 Innovating from Within Carl Panczak President and CEO, New York 50 – 53