Blumler and Katz's uses and gratification theory suggests that media users play an active role in choosing and using media based on their own goals and needs. Users are actively involved in the communication process and seek out media sources that can best fulfill their needs. The theory assumes that users have alternative options to satisfy their needs.
Monetizing Social Media - Where do YOU fit?Maya Bisineer
What are the roles an individual can take in Social Media, with an eye on where the money is. Ofcourse, you have to be passionate and provide real value no matter what role you fulfill.
Monetizing Social Media - Where do YOU fit?Maya Bisineer
What are the roles an individual can take in Social Media, with an eye on where the money is. Ofcourse, you have to be passionate and provide real value no matter what role you fulfill.
1. Blumler and Katz’s uses and gratification theory suggests that media users
play an active role in choosing and using the media. Users take an active part
in the communication process and are goal oriented in their media use. The
theorist say that a media user seeks out a media source that best fulfills the
needs of the user. Uses and gratifications assume that the user has alternate
choices to satisfy their need.
Diversion – vibe
Personal Identity – by
magazine helps you
making fashion a
escape the real
category, a lot of
world buy telling
fashion people can
you about events
relate and find
etc and whats going
something
on with other
interesting in this
people.
genre.
Personal
Surveillance – vibe
relationships – you
allows us to find out
can choose what
about celebrities
you want to read
lives, in this editions,
about and ignore
we find out about
information that
Ciara and how shes
isn’t important to
grown up.
you.
The consumer would gain pleasure from it because its not just got information in it its
well thought out and almost tailored to their taste.