The Fruitiest Fruit: Creating Categories Your Customers Understand

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Create names and categories that your customers will understand to improve your website.

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The Fruitiest Fruit: Creating Categories Your Customers Understand

  1. 1. The
  2. 2.   Fruitiest
  3. 3.   Fruit @lauracreekmore #bcn12namesWednesday, March 13, 13
  4. 4. http://www.flickr.com/photos/northcharleston/Wednesday, March 13, 13
  5. 5. http://www.flickr.com/photos/pdenker/Wednesday, March 13, 13
  6. 6. http://www.flickr.com/photos/34352063@N05/Wednesday, March 13, 13
  7. 7. Wednesday, March 13, 13
  8. 8. 1,000,000+Wednesday, March 13, 13
  9. 9. “No one will miss you.” #bcn12namesWednesday, March 13, 13
  10. 10. “No one will miss you.” “Thanks a LOT, Mom!” #bcn12namesWednesday, March 13, 13
  11. 11. Wednesday, March 13, 13
  12. 12. Wednesday, March 13, 13
  13. 13. Bread JellyWednesday, March 13, 13
  14. 14. Wednesday, March 13, 13
  15. 15. Saladdressing Pancake syrupWednesday, March 13, 13
  16. 16. Wednesday, March 13, 13
  17. 17. Pancake syrupWednesday, March 13, 13
  18. 18. Pickles?! Pancake syrupWednesday, March 13, 13
  19. 19. Wednesday, March 13, 13
  20. 20. Wednesday, March 13, 13
  21. 21. Wednesday, March 13, 13
  22. 22. http://www.flickr.com/photos/satemkemet/Wednesday, March 13, 13
  23. 23. Prototype theory Basic level categories #bcn12namesWednesday, March 13, 13
  24. 24. http://www.flickr.com/photos/telemax/Wednesday, March 13, 13
  25. 25. Peanut butterWednesday, March 13, 13
  26. 26. Peanut butter Soy nuts Edamame Carob chips Beans PeasWednesday, March 13, 13
  27. 27. Peanut butter Soy nuts • Almond Edamame butter Carob chips Beans PeasWednesday, March 13, 13
  28. 28. Peanut butter Soy nuts • Almond Edamame butter Carob chips • Jelly Beans PeasWednesday, March 13, 13
  29. 29. Peanut butter Soy nuts • Almond Edamame butter Carob chips • Jelly Beans • Bread PeasWednesday, March 13, 13
  30. 30. Peanut butter Soy nuts • Almond Edamame butter Carob chips • Jelly Beans • Bread Peas Rule=LegumesWednesday, March 13, 13
  31. 31. Peanut butterWednesday, March 13, 13
  32. 32. Peanut butter Box=Sandwich itemsWednesday, March 13, 13
  33. 33. Peanut butter Jelly and bread Almond butter Lettuce Sliced meat Pimento cheese Box=Sandwich itemsWednesday, March 13, 13
  34. 34. Peanut butter Jelly and bread Almond butter Lettuce Pickles! Sliced meat Pimento cheese Box=Sandwich itemsWednesday, March 13, 13
  35. 35. Fuzzy Sets #bcn12namesWednesday, March 13, 13
  36. 36. Prototype theory #bcn12namesWednesday, March 13, 13
  37. 37. The
  38. 38.  Fruitiest
  39. 39.  Fruit Apple Kiwi Pear Banana Lemon Pineapple Blueberry Lime Plum Blackberry Mango Raspberry Fig Orange Starfruit Grape Papaya Strawberry Grapefruit Peach TomatoWednesday, March 13, 13
  40. 40. http://www.flickr.com/photos/wjlonien/Wednesday, March 13, 13
  41. 41. http://www.flickr.com/photos/haldanemartin/Wednesday, March 13, 13
  42. 42. http://www.flickr.com/photos/jdhancock/Wednesday, March 13, 13
  43. 43. http://www.flickr.com/photos/jdhancock/Wednesday, March 13, 13
  44. 44. http://www.flickr.com/photos/philou46/Wednesday, March 13, 13
  45. 45. Find your prototypesDetermine basic level categories Use your customers’ language #bcn12namesWednesday, March 13, 13
  46. 46. #bcn12namesWednesday, March 13, 13
  47. 47. #bcn12namesWednesday, March 13, 13
  48. 48. #bcn12namesWednesday, March 13, 13
  49. 49. Find your prototypesDetermine basic level categories Use your customers’ language #bcn12namesWednesday, March 13, 13
  50. 50. Content Strategy 101 on 11/13 Sign up at http://creekcontent.com $25 off with code: barcampWednesday, March 13, 13
  51. 51. Laura Creekmore http://creekcontent.com laura@creekcontent.com @lauracreekmore #bcn12namesWednesday, March 13, 13

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