The document outlines a content marketing strategy targeting women aged 45-55, focusing on the health benefits of olive oil. It includes keyword research, average monthly searches for relevant terms, and proposed platforms for publishing content such as articles, social media posts, and podcasts. Specific promotional strategies for distribution on platforms like Spotify and Facebook are also mentioned.

1. Content Marketing Strategy
Aoil

2. Strategy/ Article

3. Strategy
Byer Persona traits
• Gender: Women
• Age: 45-55
• Has a family
• Activities: Cooking
Θέμα: Γιατί το λαδί κάνει καλό στην υγειά μας?
Keywords Avg. monthly searches
λάδι 2,400
Λάδι και ρίγανη 1,000
λάδι μαλλιών 1,600
6 Headings

4. Strategy
Websites στα οποία θα δημοσιεύσουμε το άρθρο μας
• https://www.lifo.gr
Προβολή
• Facebook post
• Instagram story
Platform: Answer the public

5. Article
Example

6. Video Explainer

7. Infographic

8. Podcast

9. Strategy
-Spotify
Distribution
Promotion
-Youtube
-Facebook

10. Example Posted
on Spotify
* Distributed on Social Media by
converting it on headliner

11. Thank You!