Content marketing strategies - the what, why and how
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A content strategy is about delivering the right information to customers wherever they seek it through the buying process. It puts the customer at the center of everything by providing relevant answers to their questions. A content strategy is needed because traditional marketing is changing with the rise of the web, social media, and mobile access, which have increased the amount of content and messaging reaching consumers exponentially. An effective content strategy involves defining success measures, planning different types of content, optimizing content for search engines, curating content in newsletters, distributing content across social channels, and tracking/optimizing efforts.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Content marketing strategies - the what, why and how
- 1. CONTENT STRATEGY YOUR WHAT’S, WHY’S & HOW’S ANSWERED
- 3. “The mindset, culture and approach to delivering the right information to your customer wherever they seek it and throughout the buying process.”
- 4. OK, BUT WHY?
- 5. Well, a well-defined strategy puts the customer at the centre of everything you do.
- 6. You help them by providing relevant content.
- 7. You answer their questions with great content.
- 8. So really, it’s no longer about you.
- 9. It’s all about your customer.
- 10. OK, BUT WHY DO I NEED A CONTENT STRATEGY?
- 11. So, the web, social and mobile have changed the way we connect. We now have access to a seamless flow of instant information.
- 12. Marketing is no longer just about promotion.
- 14. The amount of content and messaging being delivered to consumers every day is increasing exponentially.
- 15. A content strategy can save marketing and maybe your entire business!
- 16. But, your content has to be awesome.
- 17. It must be truly helpful.
- 18. It cannot be about you.
- 19. It has to be about your customers’ wants and needs.
- 20. Sounding good? OK, let’s get started
- 21. Step one: Define your measures of success
- 22. Analyse organic keywords to see if customers questions are being answered. Look at inbound conversions to see if how many customers are being earned through the website. Check content engagement levels. Initiate tracking processes.
- 24. It’s not all about the written word
- 25. THINK…
- 26. INFOGRAPHICS OR…
- 27. VIDEOS OR…
- 30. Step three: Optimise your content for search engines.
- 31. Step Four: Curate your content in newsletters.
- 32. Step Five: Send your content out into the world.
- 37. Through Twitter…
- 39. Now that’s how you make your efforts count!
- 40. Before you go, just one last thing…
- 41. Don’t forget to track your efforts and optimise!