This document outlines a content marketing sales funnel that guides website visitors through different stages as they learn about a company's products or services. It starts with visitors seeking information through free resources like blog posts, videos, and social media. It then provides low-risk offers like e-books and guides to build trust and interest. Higher in the funnel are trials, demos, and webinars for those ready to take action and purchase. Testimonials, FAQs, and company information help further educate and convert visitors into customers.

1. Content Marketing Sales Funnel
are looking for
INFORMATION
are COMPARING
are ready to
take ACTION
Sources:
KNOW
NO RISK OFFER
(no registration required)
Customers
LIKE
TRUST
Blog Articles
YouTube Videos
Podcasts
Interviews
Audio Files
Social Media
About Us
Testimonials
FAQs
Guarantees
Contact Us
Enquire
Buy Now
Demos
Trials
Webinars
Newsletters
Endorsements
LOW RISK OFFER
(register with email)
E-Books
Templates
Reports
Whitepapers
Guides
Resources
75%
23%
2%
$
Website Visitors
· Hubspot
· Square2Marketing
Free Download at http://www.bluewiremedia.com.au/content-marketing-sales-funnel
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
© 2014 by Bluewire Media v1.3
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