Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.What is content marketing?Why choose content marketing?How is content marketing different to traditional marketing?

1. -:7 steps of the content marketing lifecycle:-
ContentMarketing
Cycle
Analytics &
Insight
Content
Strategy
Content
Curation/
Collection
Content
Creation
Distribution
Participation
Evaluation
•Content
Sourcing Plan
•Voice & Brand
Definition
•Asset Production
•Copy Production
•Quality Assurance
•Create Governance
Model
•CMS
Customization
•Metadata Plan
•Migration Plan
•Advisory Role with Clients
•Use analytics to determine
areas of success & failure