This document summarizes the influence and reach of the travel blog "Ajanelalaranja". It has over 200,000 monthly page views and followers on social media including 32,000 on Twitter and 36,500 on Facebook. The blog focuses on family travel and has won awards. It works with advertisers from destinations, hotels, and companies. It influences readers and is considered one of the most influential travel blogs in Brazil.
3. Ajanelalaranja covers many travel topics such as family travel, worldwide itineraries,
hotels and resorts’ reviews linked with my the blogger’s passions like photography,
food & beer and shopping.
All of it told from a personal experience and perspective.
4.
5. Influence and Social Media
More than 200.000 page views/month
The blog is Page Rank 4
Twitter @ajanelalaranja with 32.000 followers
Facebook FanPage with 36.500 followers
Instagram with more than 13.000 followers
YouTube Channel with more than 327.000 views and 113
videos
Most visitors are from Brazil’s South and Southeast
regions and 80% have income range classified as
upper class (AB)
9. Award
“Best travel blogger in Brazil”
Marcio has won the “best travel blogger award” in 2013.
Award conceived by Bloscars from Skyscanner.
10. Special Projects – hired as influencer /
Opinion Maker
Marcio was one of the 10 influential bloggers hired to join the “Urban Challenge” promoted by Samsung and
Mini.
Marcio has won the challenge!
11. Case - Hotels: Trump Panama Review
Review of Trump Ocean Club Panama.
Objective: To attract more brazilian travellers to the
hotel and its restaurants.
Results:
Blog post – more than 15.000 views
Instagram – 17 images and more than 1.000 likes
YouTube – 1.400 views in a week
Click at the left side image to watch the video at Youtube.
12. Case – Resorts: Salinas do Maragogi and Maceió
Reviews
Two resorts reviews in Brazil: Salinas do Maragogi and Salinas Maceió.
Objective: To share the experience of spending some days with kids at the resorts.
Results:
Blog post – more than 5.000 visits and an average time on page of 4:35 minutes
Facebook – More than 1.300 likes
Instagram – 16 images and more than 1.000 likes
YouTube – 1.300 views in a week
13. To watch the video, click on http://goo.gl/CAZlo2
The message below shows the kind of influence the blog has on readers. She says that the Salinas
Maragogi choice was based on the blog’s reviews and is asking for recomendations for the next trip. She
says that reading the blog is a kind of “addiction”...
Case – Resorts: Salinas do Maragogi and Maceió
14. Case: Resorts for kids at ajanelalaranja.com
Interaction happens at various social media. This is an Instagram’s example.
She is asking for recommendations between two resorts to travel with their small kids.
15. Case: Marriot
Serie of Reviews to Marriott Hotel Chain.
Objective: Make the hotels better known by brazilian families.
16. Case: Novotel
Serie of Reviews sponsored by Accor’s Novotel.
Objective: To show Novotel’s strucutures and
facilities to stay with kids.
18. Submarino’s Sonar blog (one of the biggest online retailers in Brazil)
Marcio produces content to:
19. Marcio produces travel videos and is a travel consultant to a TV show called “Tarde
Vip” at VTV channel, affiliated to SBT for Sao Paulo’s countryside and beach region
(more than 6 million viewers).
Marcio produces content to:
21. Marcio launched a campaign for more family
restrooms and changing table’s in men’s restrooms
Join it!
http://www.ajanelalaranja.com/2013/05/pedido-de-um-pai-que-participa.html
22. Special session (named Check-in) at Litoral Verde’s magazine (travel operator focused on resorts).
Shares tips and recommendations of resorts to travel with kids.
Marcio produces content to:
23. Marcio was hired to travel and produce a video for the Motorola Moto X launch in Brazil.
Watch the video at http://www.youtube.com/watch?v=5T1PJQf92dQ#t=101
Special Projects – hired as influencer /
Opinion Maker
24. Marcio has joined the launch and promotion of Samsung Smart Camera WB850F.
Special Projects – hired as influencer /
Opinion Maker
25. Marcio is one of Submarino’s “Explorers”. http://www.submarino.com.br/coolstuff/exploradores
(Submarino is one of the biggest oneline retailers in Brazil)
Submarino’s Explorers defintion:
Someone who loves new things and is always updated about the coolest things. They are always on the move,
connected with everything and never stop to find new trends.
Special Projects – hired as influencer /
Opinion Maker
26. Marcio was invited for the Galaxy Camera launch in Orlando.
Your images were used on Samsung’s Brasil Facebook.
Special Projects – hired as influencer /
Opinion Maker
27. Marcio was invited for Ford’s New Fiesta testdrive. Your images were used on Ford’s Facebook.
Special Projects – hired as influencer /
Opinion Maker
28. Marcio was invited for the Ford’s New Focus in Argentina.
Marcio was invited for the Ford’s New Ford Ka in Trancoso.
Special Projects – hired as influencer /
Opinion Maker
29. Marcio was the only brazilian invited by Samsung to the Photokina, the world biggest photography fair.
Special Projects – hired as influencer /
Opinion Maker
30. Playboy’s Bon Vivant blog
Travel tips for Have a Nice Beer Magazine
Marcio produced content to:
Travel tips for soccer player Paulo André.
31. Accor’s aproveitesuaviagem blog Gol’s blog (one of brazilian’s biggest airlines)
Tecnisa blog (builder) Zero Hora newspaper
Marcio produced content to:
32. Cover article – Miami to Orlando by car with kids
Amsterdam
Cover article - Dublin
Belgium Article
Marcio produced content to:
35. Viagem e Turismo Magazine (largest travel magazine in Brazil) – Blogs to be called favorite
Who is talking about us?
36. Who is talking about us?
Viagem e Turismo Magazine (largest travel magazine in Brazil) – Blogs to be called favorite
37. Viagem e Turismo Magazine (largest travel magazine in Brazil) – Responsible Blogs
Estado de São Paulo newspaper – Professional Traveller
Who is talking about us?
38. GNT Tv Channel – Blogs to travel with kids
Who is talking about us?
39. G1 (Globo’s website – the largest media group in Brazil) – Travel fathers tell about travelling with kids
Who is talking about us?
40. Viaje Mais magazine – Guide to travel with kids
Viver Kids Magazine – tips tp travel with kids
Who is talking about us?
41. Zero Hora Newspaper
Book “100 tips for a better travel” by Ricardo Freire
Mentioned as a blog to be read before travelling
Vitta Magazine
Who is talking about us?
42. CBN on line (radio station) – Reliable bloggers
Viagem e Turismo Magazine
Who is talking about us?
43. Special Projects – Nike The Chance
Marcio coordinated
New Masters Of Culture Nike.
44. Marcio is one of the founders of ABBV – Brazilian Association of Travel Bloggers (abbv.net.br) first official
entity for this segment in Latin America.
ABBV