TUI Group uses images and short messages on their website to communicate with customers and keep them informed during the research phase of travel planning. They also publish sustainability reports and share achievements on social media to reinforce their environmental protection messages. Lastminute.com offers last-minute travel deals and encourages customers to book based on their mood, and published content addressing customer concerns over Brexit. Flash Pack provides content on group adventure travel for solo travelers, including travel routes, prices, and testimonials from past customers.

1. DIGITAL MARKETING
CONTENT MARKETING
ANNA DEAC -STUDENT ID 76254663 (PG DIP -BRITISH ACADEMY OF DIGITA L MARKETING) LONDON
2018/2019

2. Content
Marketing
TUI Group (a world leading tourism
group)
Uses an auto image slider gallery
embedding short messages to
communicate with costumer in a
brief and very effective manner.
Images are full of meaning and are
accompanied by messages to keep
costumers informed and assist them
throughout the research phase.

3. Content
Marketing
On there website TUI Group
claims that protecting the
planet is one of the things they
do best. The content published
on Twitter reinforces that
messages by sharing with their
followers their achievement.
The group also published a
sustainability report
https://bit.ly/2Noa1qE .

4. Content
Marketing
TUI GROUP
TUI BLUE for tow , for families
and for all luxury holidays
holiday designed for you. The
concept comprises high quality
experiences tailored tom the
costumer including the use of
modern technologies – The
Blue App.

5. Content
Marketing
TUI Group
Up to date content through press
release and stories.
https://bit.ly/36KodBQ Chris
Carmichael Head of Innovation
delivers information on the
potential application of
augmented reality AR in order to
offer the best possible guest
experience.

6. Content
Marketing
Flying the Nest
A clear message: Adventure
and Travel. The list including all
the places visited by the
couple will awaken curiosity
and desire to learn from their
experiences.

7. Content
Marketing
Flying The Nest
Flying The Nest Turkish
Street Food experience is
about sharing. Sharing
experiences, personality
and energy.

8. Content
Marketing
Flying The Nest
A powerful image from the
Flying The Nest Facebook
account.
Being together, reaching new
places and enjoying the nature
can become your life stare be
one of the messages they want
to share with like-minded
people.

9. Content
Marketing
Lastminute group
Lastminute.com an online travel
that offer last-minute getaways
an ideas. To make this
experience more personal the
costumer is invited to make a
choice based on the mood and
perception of that specific
moment.

10. Content
Marketing
Lastminute group
Lastminute.com adds call on
costumers to do “Whatever
makes you pink.” A key learning
message using the example of
the flamingo to challenge its
costumers.

11. Content
Marketing
Lastminute group
The Brexit effect.
Lastminute.com comes with
preventive solutions for its
costumers offering and
advanced secure holiday plan.

12. Content
Marketing
Lastminute group
#GetBusyLiving lastminute group
corporate video emphasising that
what is urgent is not necessary
important.

13. Content
Marketing
FLASH PACK
Flash Pack is a boutique group
adventure for solo travelers.
The Flash Pack foundation sets
goals to make changes by
supporting locals and natural
environments around the
world.

14. Content
Marketing
FLAH PACK
Flash Pack offers content and
opportunities to their
costumers. The audience is
niche and the main theme is
adventure.

15. Content
Marketing
FLASH PACK
All the information a traveler
needs at one glance. Travel
route organized by days, price
and a picture embedding the
main theme.

16. Content
Marketing
FLASH PACK
Flash Pack Notebook is the
Flash Pack Blog deploys
inspirational information
on travel experiences,
activities and life style
advice.

17. Content
Marketing
FLASH PACK
Real life testimonials and
recommendations from
customers. How is like to travel
with Flash Pack? Thoughts and
life experiences gathered in one
video.

18. Content Marketing
Reference List
 “TUI Group publishes sustainability report: Scaling positive change through sustainable tourism”
https://bit.ly/2Noa1qE available online/ accessed 25.10.2019
 Content Marketing https://www.youtube.com/watch?v=tRXT58fDzjg available online/ accessed
03.11.2019
 Tui Blue https://www.youtube.com/watch?v=3l_adPEPSls available online/ accessed 03.11.2019
 AR- a new type of holiday experience, https://www.tuigroup.com/en-en/media/stories/2019/2019-11-07-
ar-a-new-type-of-augmented-reality available online, accessed 07.11.2019
https://www.tuigroup.com/de-de available online/ accessed 07.11.2019
 Flying the Nest, https://flyingthenest.tv/destinations/ available online/ visited 07.11.2019

19. Content Marketing
Reference List
 https://flyingthenest.tv/aboutus/ available online/ accessed 09.11.2019
https://lmgroup.lastminute.com/ available online/ accessed 10/11/2019
 https://www.youtube.com/watch?v=76cxBLuSXoU&t=11s available online/ accessed 10/11/2019
 https://bit.ly/33eAifL available online/ accessed 10/11/2019
 https://www.flashpack.com/ available online/ accessed 20/11/2019
 https://www.flashpack.com/blog-solo-travel-insights/ available online/ accessed 20/11/2019
 https://mklnd.com/2P5NZsD available online/ accesse 21/11/2019