Rogers has created an ecosystem across its cable, radio, TV, web, blogs and wireless properties. Media properties are now acting like brands that need engaging content to discuss. Content marketing is about providing the type of content and solving problems that consumers want to see, read or watch. Brands need to become media properties by starting with their brand beliefs and creating content for consumption, curation, creation and connections.

1. CONTENT
MARKETING
@rontite
CEO, The Tite Group

2. IT ALL STARTED
WHEN I WAS
WATCHING
PRIME
TIME
SPORTS
ON ROGERS
SPORTSNET

3. ROGERS ROGERS ROGERS
CABLE CONTENT WIRELESS
CABLE RADIO TV WEB BLOGS LIVE ADS

4. WIRELESS MOBILE
CABLE RADIO TV WEB BLOGS LIVE ADS
INTERNET ON DEMAND
ROGERS HAS CREATED THEIR OWN ECOSYSTEM

5. MEDIA
PROPERTIES
ARE ACTING
LIKE BRANDS

6. BUT

7. WIRELESS MOBILE
CABLE RADIO TV WEB BLOGS LIVE ADS
INTERNET ON DEMAND

8. WIRELESS MOBILE
THEY STILL NEED
SOMETHING
CABLE RADIO TO TALK
TV WEB BLOGS PRINT ADS
INTERNET
ABOUT ON DEMAND

9. CONTENT
THE STUFF THAT
PEOPLE WANT
TO (AND CAN)
SEE/WATCH/HEAR/READ

10. CONSUMERS

11. NO ONE
WANTS TO BE
PITCH
SLAPPED

12. CONSUMERS
WANT YOU
TO SOLVE
THEIR
PROBLEM

15. OPEN
HONEST
TRANSPARENT

16. THEY WANT TO
DO BUSINESS
WITH BRANDS
THAT SHARE
THEIR VALUES

17. BRANDS
NEED TO BECOME
MEDIA PROPERTIES

18. CONTENT
MARKETING

23. RISE
OF THE
NICHE
MARKET

24. LOW
COST OF
PRODUCTION

25. DIGITAL
DISTRIBUTION

26. THE
APPROACH

27. START
WITH
YOUR
BRAND
BELIEF

29. CONSUMPTION CURATION
CREATION CONNECTIONS

30. THANKS
@rontite