Content marketing
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The document discusses the four pillars of content marketing: context, channel, connections, and commerce. It explains that context provides the branding and relevance for content, channel refers to how messages are distributed through various formats and devices, connections encourages engagement and relationship building, and commerce supports sales throughout the entire buying process by providing flexible options.
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1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Content marketing
- 1. 4 Pillars of Content Marketing Kelsey Abbgy Anne Beulac Natalie Emro Lindsey Kussmaul Alyssa Morse
- 2. “3 Pillars”
- 3. Content Marketing • Narrative form of marketing • Focuses on consumer’s needs • Provides consumers with useful information to aid in purchase decisions • Entertaining and not deceptive
- 4. Pillar 1: Context • Basis for branding and message relevance • Integrates elements of an organization’s brand • Creates backdrop for conveying story • Supplies the place where content appears
- 5. Pillar 2: Channel • Distributes messages • Employs variety of conduits • Encompasses a wide range of formats • Delivered via a variety of devices
- 6. Pillar 3: Connections • Encourages engagement and builds relationships over time • Creates bait to lure participants in on other platforms • Enables readers to forward and share information • Places content on a mixture of platforms
- 7. Pillar 4: Commerce • Supports sales at every step of the buying process • View commerce options broadly • Know buying is no longer just the purchase • Allow prospects to close the deal the way they want to, when they want to
- 8. Clickz •`
Editor's Notes
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