Content Management System (CMS) Selection Best Practices

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This document provides guidance for marketers on selecting a web content management system (CMS). It covers topics such as product strategy, technology considerations, content production and management, content delivery, marketing automation and analytics, content migration, costs of launching a site, and implementation considerations. The goal is to help every marketer understand what they need to know to choose the right CMS.

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eDynamic, Tuesday, August 5, 2014eDynamic, Tuesday, August 5, 2014
1
How to Select a
Web Content Management System
What every marketer needs to know!

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Joining a Company gives you firsthand experience working as a professional, working with Technical experts. WebTecz is working as an outsourcing company. Very Friendly and supportive team. In the entire history of our existence, we have striven to compete with ourselves, improve upon our standards and continued setting high-standards. We take pride in sharing with you, a few of our differentiator.

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It’s no wonder executives fail to understand—or appreciate the differences between—content management systems. They get different information, explanations, opinions and needs expressed by (1) the IT team, (2) vendors of CMS systems and (3) the marketing squad—all with varying degrees of knowledge and experience. We’d like to clear the air, untangle the problem and explain what to look for and how to make a decision. This will be an agnostic look at what the systems can do and cannot do, and why

This presentation is from a tutorial held at the J. Boye Aarhus 13 conference. See http://aarhus13.jboye.com/tutorial/the-art-and-science-of-selecting-the-right-cms/ The goal is to help you and your team understand Web Content Management technologies, architectures, and the marketplace. Janus Boye led an intensive, fast-paced and vendor-neutral introduction to Web Content Management functionality, product categories and specific vendors. The tutorial concluded with a roadmap for product selection. The 3-hour tutorial also presents a practical approach to selecting a CMS, based on marketplace realities and the experiences gained in many selection projects. While it is easy to document dozens of functional and technical requirements for a content management system (CMS), writing more requirements actually makes it harder to select a product.

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Finding a web content management system (CMS) is easy - you probably get calls from a "leading" vendor every week. But selecting the right CMS for your organisation AND finding a good partner is not easy. Why? Because you are navigating through dangerous waters with multiple stakeholders and complicated technologies. In this session vendor-neutral analyst at J. Boye, Peter Sejersen will dissect the process and provide a realistic timeline of the various steps needed. He will outline how you: * Initiate the process * Write incomprehensive and usable proposal material * Shortlist vendors and systems * Evaluate incoming proposals * Decide on a winner * Start the implementation process This presentation will draw on real-life customer cases as well as vendor-neutral consulting and research. You will leave with a practical guide on how to select a CMS without unnecessary detours. You will be surprised: select a new CMS really doesn't have to be that complicated if you follow this simple advice - and use common sense!

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Content Management System (CMS) Selection Best Practices

1. 1 eDynamic, Tuesday, August 5, 2014eDynamic, Tuesday, August 5, 2014 1 How to Select a Web Content Management System What every marketer needs to know!

2. 2 Introduction

3. 3 Background

4. 4 Product Strategy

5. 5 Product Strategy (contd.)

6. 6 Technology

7. 7 Technology

8. 8 Content Production

9. 9 Content Management

10. 10 Content Delivery

11. 11 Marketing Automation and Analytics

12. 12 Content Migration

13. 13 The “True” Costs of Launching a Site