Content Creation For Boring & Regulated Industries - PubCon Presentation 2012
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This document outlines strategies for creating linkable content assets for boring or regulated industries. It suggests focusing on data and facts related to the industry rather than just content. Specific ideas include creating guides on industry-related topics like office hacks or finance industry trends. For regulated industries, it recommends using approved data sources to create interactive charts and maps. The goal is to establish yourself as a resource by answering people's questions about the industry through helpful, shareable assets.
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Content Creation For Boring & Regulated Industries - PubCon Presentation 2012
- 1. Content Creation for Boring and Regulated Industries Presented by: Nico Miceli | @NicoMiceli about.me/nicomiceli @nicomiceli
- 2. Content is king • Yeah we get it! • But do you have content that is getting you links? @nicomiceli
- 4. This Is a Linkable Asset @nicomiceli
- 5. Do you have Linkable Assets besides just content? @nicomiceli
- 6. It’s sometimes difficult! Let’s go on a journey and look at it differently @nicomiceli
- 7. Excuse #1 “There isn’t much cool stuff in my industry” @nicomiceli
- 8. @nicomiceli
- 9. • Think about your product – What are the things related and associated to it? – Are there any emotions or feelings that come out of it? – What facts can you think off? – What are your customers, customers interested in? – What are the effects of it? @nicomiceli
- 10. Lets Talk Office Supplies @nicomiceli
- 11. Lets Talk Office Supplies B2B @nicomiceli
- 12. Lets Talk Office Supplies B2B @nicomiceli
- 13. How do we think about linkable assets? • Lets ask the people @nicomiceli All in one scrapper bit.ly/nico-content-tips
- 14. @nicomiceli
- 19. @nicomiceli
- 21. @nicomiceli
- 22. Keep going! • The top 100 office hacks • Best sharpie art • Other uses for dry erase markers • Be the resource that people go to • But… make it different than what’s out there! @nicomiceli
- 23. HALT! Serious Time! • Red Tape! – Lots of red tape • Regulated industries • Legal Dept • Steps of approval @nicomiceli
- 24. No more fun? • Now it’s stricter • You can’t use crazy ideas • But you can use DATA! • You can use the resources you have • And you can make it look nice @nicomiceli
- 30. “People want to know about the stock market... So Tell them!” @nicomiceli
- 31. Lets get deeper in Data • The World Fact Book • data.gov • World Bank • International Monetary Fund • State Agency Databases • US Government Printing Office (GPO) • Social Security Death Index • City-Data.com • Census.gov • Bls.gov @nicomiceli URLs Here: bit.ly/nico-content-tips
- 32. So what do I do with it? @nicomiceli
- 33. Turn that data into a Fusion Table! • Create interactive embeddable charts • Overlay any data on a map • Update the data whenever you want @nicomiceli
- 34. What should you build? • Search and find out what questions are being asked? – Create something people will want to use – Create a resource @nicomiceli
- 35. Keep thinking! What will overlay on a map? @nicomiceli
- 36. •Crime •Income •Places of interest •Employment Rates • High way speed limits • City cleanliness • Historical events • Public court data @nicomiceli Example Data Sets here: bit.ly/nico-content-tips
- 39. Want studies backed by credible sources? ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease [key word] ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease car accidents @nicomiceli Other query Ideas here: bit.ly/nico-content-tips
- 40. @nicomiceli
- 41. “Ehhh That’s not my target audience” @nicomiceli
- 42. The Mindset • Your clients are thinking about the target audience • We are thinking how to increase internet presence and get more people - real people to talk about you @nicomiceli
- 43. Widening your audience will widen your target audience @nicomiceli
- 45. Who made that? • 439 Linking Root Domains • PA 67 • College Lead Gen Site! • medicalbillingandcoding.org @nicomiceli
- 47. Who made that? • PA 77 • 80 Linking Route Domains • A Travel Site! • www.thomson.co.uk @nicomiceli Other Examples here bit.ly/nico-content-tips
- 48. Remember… Find out what people want around your industry & want to know about your industry @nicomiceli
Editor's Notes
- Your industry can be really cool!
- This is making boring content interesting and making
- This is making boring content interesting and making
- Travel industry moves people around and this talks about how other things travel – totally relevant To increase your target audience – you move from page 2 to page 3 by getting links from increasing your audience Everything interesting that you see revese engineer it to see if it works for your client