Presentatie Stephan Lam van Microsoft op Content Club #CC04 op 6 maart 2014 bij Regardz Gele Kegels in Eindhoven. Thema: Content(marketing) & Cultuurverandering. Titel presentatie: Conversation Company; hobbels en hoogtepunten Meer info over Content Club Nederland: www.contentclub.nl Sponsoren en contentpartners: Regardz BytheGrape Mobi-Q Crystal Park New Media Livestreams.nu Feeder BV Founders Content Club Nederland: Cor Hospes van Tsjee Mark de Lange van Beklijf

5. 78.872
186.057
364.515
50.112

6. De
Conversation
Company
Steven Van Belleghem

13. jij op je
best

14. Hoe doen we dit?
Influencers
Participate &
Inspire

25. Hoe doen we dit?
Pro-active
Re-active
Influencers
Participate &
Inspire
Plan
Ad hoc

43. >1500 views op SlideShare
>60 shares
8 positive conversations with Eva
>45.000 followers influencer post @ThomasMarzano:
>15000 views Dutch Cowboys

54. http://www.flickr.com/photos/sarahreido

55. 40%
28%
32%
Negatieve Conversaties
1
2
3
100%
0%
Positieve Conversaties
1
2
3
53%
0%
47%
Neutrale Conversaties
1
2
3
69%
31%
% Tweets beantwoord
1
2

57. http://www.flickr.com/photos/670

61. http://www.flickr.com/photos/berther

62. http://www.flickr.com/photos/josselien/2219796555/

67. http://www.flickr.com/photos/mdpettitthttp://www.flickr.com/photos/mdpettitt

70. Image by http://www.flickr.com/photos/ericabreetoe/

72. Go Do’s
Image by http://http://www.flickr.com/photos/mwf2005/

74. Storify