Calling all content creators, curators, wranglers, and stakeholders! Are you looking to enhance productivity, planning, and be more Zen about your process? Content marketing has become one of those “buzzwords” you actually should buy into, and a content calendar is considered a key tool. But:
How do you set up a content calendar that works for you and your team?
How do you ensure buy-in to your strategy from both communications and non-communications staff?
What should you reasonably expect to gain from having a content calendar?
Come to this highly interactive session where you can share what’s working and what’s not. We’ll trade tips, success stories, and strategies to best use content calendar tools and ensure successful adoption by your team.
Bring your questions, challenges, and pain points, and get ready to roll up your sleeves as we work together to uncover solutions to common problems. We will adapt to your needs as common themes emerge from group discussion.
Refined over 16 years at brand strategy & digital agency, Constructive, “The 4 Strategic Foundations of Effective Websites” is a collaborative framework that helps teams and clients break out of tactical silos and collaborate with a shared strategic vision.
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? How do you know if you should measure unique page views, organic reach, retweets, or some other metric? This presentation explores how to figure out which digital metrics matter most for your organization, and how to use them to take meaningful action and advance your mission. We revieww hich digital metrics matter most for your organization, key metrics (almost) every organization should be capturing, and tools and processes for collecting, reporting, and putting data into action.
This presentation features case studies and how-tos for collecting and reporting data from digital platforms such as websites, blogs, Facebook, and Twitter.
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
This document provides an agenda and notes for a Utah Digital Marketing Collective event. It includes announcements for upcoming events, a list of attendees checking in, and details of the evening's agenda. The agenda includes presentations from Mark Irvine on making search and social advertising work better together, and Simon Poulton on understanding the incremental impact of digital marketing through attribution modeling. There are also announcements about membership benefits, sponsorship opportunities, and jobs posted to the Utah DMC job board. The event is aimed at sharing knowledge and networking among digital marketing professionals in Utah.
Outreach Digital - How to structure a digital PR campaignBranded3
The document discusses strategies for digital PR and link building campaigns. It provides examples of idea generation opportunities like surveys, newsjacking, and infographics. It also covers on-site and off-site campaign structures, how to ask for links, and the importance of focusing on outcomes over outputs when reporting and measuring ROI. Key performance indicators discussed include engagement, SEO, and conversion metrics.
You're already SEOing and you don't even know it.Burns Marketing
There are many aspects of a business that marketers work with to ensure a cohesive approach. In this presentation we discuss the different aspects of a business that can directly or indirectly impact organic visibility in the search engines.
Presentation by Matt Lacuesta for Denver Digital Summit 2016
This document provides an overview of how to map and analyze hashtags on social media using network analysis. It discusses identifying leaders, groups, and topics within a hashtag network by analyzing the network structure and connections between accounts. Various network visualization and metric tools are presented for analyzing hashtag networks to understand community clusters, influential spreaders, and topic discussions. Recommended reading and resources on social network analysis and mapping social media networks with NodeXL are also provided.
Refined over 16 years at brand strategy & digital agency, Constructive, “The 4 Strategic Foundations of Effective Websites” is a collaborative framework that helps teams and clients break out of tactical silos and collaborate with a shared strategic vision.
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? How do you know if you should measure unique page views, organic reach, retweets, or some other metric? This presentation explores how to figure out which digital metrics matter most for your organization, and how to use them to take meaningful action and advance your mission. We revieww hich digital metrics matter most for your organization, key metrics (almost) every organization should be capturing, and tools and processes for collecting, reporting, and putting data into action.
This presentation features case studies and how-tos for collecting and reporting data from digital platforms such as websites, blogs, Facebook, and Twitter.
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
This document provides an agenda and notes for a Utah Digital Marketing Collective event. It includes announcements for upcoming events, a list of attendees checking in, and details of the evening's agenda. The agenda includes presentations from Mark Irvine on making search and social advertising work better together, and Simon Poulton on understanding the incremental impact of digital marketing through attribution modeling. There are also announcements about membership benefits, sponsorship opportunities, and jobs posted to the Utah DMC job board. The event is aimed at sharing knowledge and networking among digital marketing professionals in Utah.
Outreach Digital - How to structure a digital PR campaignBranded3
The document discusses strategies for digital PR and link building campaigns. It provides examples of idea generation opportunities like surveys, newsjacking, and infographics. It also covers on-site and off-site campaign structures, how to ask for links, and the importance of focusing on outcomes over outputs when reporting and measuring ROI. Key performance indicators discussed include engagement, SEO, and conversion metrics.
You're already SEOing and you don't even know it.Burns Marketing
There are many aspects of a business that marketers work with to ensure a cohesive approach. In this presentation we discuss the different aspects of a business that can directly or indirectly impact organic visibility in the search engines.
Presentation by Matt Lacuesta for Denver Digital Summit 2016
This document provides an overview of how to map and analyze hashtags on social media using network analysis. It discusses identifying leaders, groups, and topics within a hashtag network by analyzing the network structure and connections between accounts. Various network visualization and metric tools are presented for analyzing hashtag networks to understand community clusters, influential spreaders, and topic discussions. Recommended reading and resources on social network analysis and mapping social media networks with NodeXL are also provided.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? The USA TODAY Network's senior product manager for messaging, leading strategy and development roadmaps for newsletters, notifications and alerts, Derrick Ho, is leading this session. @derrickhozw
"Writing a Better Grant Application" is a workshop being offered by the Minnesota Historical and Cultural Grants staff. Learn to write strong project descriptions, establish compelling need and rationale, craft meaningful measurable outcomes, and articulate enduring value and sustainability in order to increase your project’s competitiveness.
This document discusses using technology to assist with partnership development. It outlines three major areas of partnership development - raising, tracking, and keeping partners. It then examines the needs and requirements within each area. Several potential technology solutions are presented, including Microsoft Outlook, Excel, Word, TNTMPD software, social media like Facebook, and mass mailing services. It emphasizes that technology should make partnership development easier and not harder, and that relationships are ultimately more important than tools.
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
LAU Libraries and the Selfie generation: Are we doing the right thing to attr...Houeida Kammourié
The use of social media in academic library environment in general and in the Lebanese American University Libraries in particular is covered in this presentation given during the OCLC EMEA 7th Regional council meeting which was held on March 1-2, 2016 in Madrid, Spain.
Lay of the Landing Page: Building Great Marketing Campaigns on WordPressThird Wunder
Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages!
This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
PRESENTED AT WORDCAMP MONTREAL, JULY 24, 2016
By: Liesl Barrell & Mohamed Hamad
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
ENG 3107 Writing for the Professions—Business & Social Scienc.docxchristinemaritza
ENG 3107: Writing for the Professions—Business & Social Sciences
Rev.6.26.18
Project 2: Memorandum
Your Strategies for Recommendation Report
OWL Draft Due Date:
Final Draft Setup Requirement:
• Polished, properly formatted, 2-page memorandum, that begins with a standard
memo heading section that contains To, From, Subject, and Date
• 12-point Times New Roman font
• Single-spaced lines
• 1st or 3rd person point of view
WHAT: Write a 2-page memorandum (memo) addressed to your course instructor as its
intended audience. The goal of your memo is to persuade your instructor to approve your
strategies for constructing your Recommendation Report, where you will identify a problem
within a specific company or organization and persuade a specific audience to take action.
You must use the Rhetorical Structure outlined in the HOW section below.
NOTE: Rather than draft a shorter version of your Recommendation Report, describe what you
intend to do to create your Recommendation Report as written below.
HOW: BRAINSTORM: Here are some suggestions from Contemporary Business Communications
(Houghton Mifflin, 2009) to prompt your thinking about possible topics for the
Recommendation Report as you develop this memo assignment (the term "ABC company" is a
generic name and cannot be used for the assignment):
• comparison of home pages on the Internet for ABC industry
• dress policy for the ABC company
• buying versus leasing computers at ABC company or university
• developing a diversity training program at ABC company
• encouraging the use of mass transit at ABC company or university
• establishing a recycling policy at ABC company
• evaluating a charity for corporate giving at ABC company
• recommending a site for the annual convention of ABC association
• starting an employee newsletter at ABC company
• starting an onsite wellness program at ABC company or university
• best online source for office supplies at ABC company
• best shipping service (e.g. UPS, USPS, FedEx)
• most appropriate laptop computer for ABC company managers who travel
ENG 3107: Writing for the Professions—Business & Social Sciences
Rev.6.26.18
RHETORICAL STRUCTURE: Use the subheadings in bold below in your memo.
• Description: What problem or challenge will you address in your Recommendation
Report? Provide an overview in two or three sentences, explaining why the memo has
been written. Why is the problem/challenge important to address?
• Objective: What should your audience know and do/change as a result of your
Recommendation Report?
• Information: What evidence will you will need to gather to support your
recommendations in the Recommendation Report? Where do you think you will find
this information? How will this information help you persuade your reader of your
recommendation? (Do not conduct any research for this memo assignment, just
describe your research plans.)
• Audience: Who is .
How to setup and manage international content marketingMarcin Chirowski
Developing a content marketing strategy for one market is challenging enough, but doing it in multiple countries and languages takes the challenge to a new level. In attached slides you can find a presentation that I've presented at ISS 2014 conference.
Ten Marketing Communications Activities You Must Do4Good.org
The document outlines 10 marketing communications activities that non-profit organizations must do, as presented by Michele Levy in a webinar. It includes conducting audience research, monitoring competitors, creating a communications plan, networking, updating websites and using social media, search engine optimization, collecting contact information, thanking supporters, and measuring results. The webinar provided practical tips on implementing these activities and emphasized measuring effectiveness.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
This document provides guidance to students on how to successfully complete a group final project. It recommends that students in a group get to know each other well, establish roles and responsibilities, utilize project management tools like Google Calendar, Basecamp and Dropbox to collaborate effectively, conduct thorough research using resources like the SEC website and New York Public Library databases, and communicate regularly through online meeting tools like Skype, Join.me and Google Hangouts. Working together as an organized, participatory team is key to finishing the final project on time.
Granthacker: How to Radically Expand Your Productivity as a Grants Developmen...estherjames
This document provides 20 tips for writing effective grant proposals from the perspective of a copywriter and 20 tips for managing grant projects like a project manager. For copywriting, it recommends focusing on the funder's needs and desires, using emotional language, highlighting what makes the project unique, and including testimonials. For project management, it stresses clear communication, detailed scheduling, status meetings, using templates and checklists, and resolving issues at the lowest level. The document provides references and contact information for the author to learn more grant writing and management strategies.
August Designstorm: Alternative Reporting FormatsAmanda Makulec
Monthly brainstorm and idea sharing session at JSI around data visualization. The August deck focuses on alternative reporting formats and questions to think through to reach various audiences, including tools like interactive timelines, interactive graphics and dashboards (Tableau & others), scrolling/parallax webpages, and key design principles.
NTC Workshop: Digital Inclusion Program SustainabilityDenise Linn Riedl
Published on Mar 25, 2016
This session is designed specifically for the Digital Inclusion Fellows, though other NTC attendees are welcome to attend.
Scaling pilot programs and transitioning responsibility from one person, team, or department to another requires intentional documentation, training, and sharing. This session will address how to successfully prepare a program to undergo change, so that work in progress continues and lessons learned support future expansion.
http://www.nten.org/session/digital-inclusion-program-sustainability-documenting-lessons-sharing-successes-and-transitioning-work/
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? The USA TODAY Network's senior product manager for messaging, leading strategy and development roadmaps for newsletters, notifications and alerts, Derrick Ho, is leading this session. @derrickhozw
"Writing a Better Grant Application" is a workshop being offered by the Minnesota Historical and Cultural Grants staff. Learn to write strong project descriptions, establish compelling need and rationale, craft meaningful measurable outcomes, and articulate enduring value and sustainability in order to increase your project’s competitiveness.
This document discusses using technology to assist with partnership development. It outlines three major areas of partnership development - raising, tracking, and keeping partners. It then examines the needs and requirements within each area. Several potential technology solutions are presented, including Microsoft Outlook, Excel, Word, TNTMPD software, social media like Facebook, and mass mailing services. It emphasizes that technology should make partnership development easier and not harder, and that relationships are ultimately more important than tools.
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
LAU Libraries and the Selfie generation: Are we doing the right thing to attr...Houeida Kammourié
The use of social media in academic library environment in general and in the Lebanese American University Libraries in particular is covered in this presentation given during the OCLC EMEA 7th Regional council meeting which was held on March 1-2, 2016 in Madrid, Spain.
Lay of the Landing Page: Building Great Marketing Campaigns on WordPressThird Wunder
Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages!
This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
PRESENTED AT WORDCAMP MONTREAL, JULY 24, 2016
By: Liesl Barrell & Mohamed Hamad
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
ENG 3107 Writing for the Professions—Business & Social Scienc.docxchristinemaritza
ENG 3107: Writing for the Professions—Business & Social Sciences
Rev.6.26.18
Project 2: Memorandum
Your Strategies for Recommendation Report
OWL Draft Due Date:
Final Draft Setup Requirement:
• Polished, properly formatted, 2-page memorandum, that begins with a standard
memo heading section that contains To, From, Subject, and Date
• 12-point Times New Roman font
• Single-spaced lines
• 1st or 3rd person point of view
WHAT: Write a 2-page memorandum (memo) addressed to your course instructor as its
intended audience. The goal of your memo is to persuade your instructor to approve your
strategies for constructing your Recommendation Report, where you will identify a problem
within a specific company or organization and persuade a specific audience to take action.
You must use the Rhetorical Structure outlined in the HOW section below.
NOTE: Rather than draft a shorter version of your Recommendation Report, describe what you
intend to do to create your Recommendation Report as written below.
HOW: BRAINSTORM: Here are some suggestions from Contemporary Business Communications
(Houghton Mifflin, 2009) to prompt your thinking about possible topics for the
Recommendation Report as you develop this memo assignment (the term "ABC company" is a
generic name and cannot be used for the assignment):
• comparison of home pages on the Internet for ABC industry
• dress policy for the ABC company
• buying versus leasing computers at ABC company or university
• developing a diversity training program at ABC company
• encouraging the use of mass transit at ABC company or university
• establishing a recycling policy at ABC company
• evaluating a charity for corporate giving at ABC company
• recommending a site for the annual convention of ABC association
• starting an employee newsletter at ABC company
• starting an onsite wellness program at ABC company or university
• best online source for office supplies at ABC company
• best shipping service (e.g. UPS, USPS, FedEx)
• most appropriate laptop computer for ABC company managers who travel
ENG 3107: Writing for the Professions—Business & Social Sciences
Rev.6.26.18
RHETORICAL STRUCTURE: Use the subheadings in bold below in your memo.
• Description: What problem or challenge will you address in your Recommendation
Report? Provide an overview in two or three sentences, explaining why the memo has
been written. Why is the problem/challenge important to address?
• Objective: What should your audience know and do/change as a result of your
Recommendation Report?
• Information: What evidence will you will need to gather to support your
recommendations in the Recommendation Report? Where do you think you will find
this information? How will this information help you persuade your reader of your
recommendation? (Do not conduct any research for this memo assignment, just
describe your research plans.)
• Audience: Who is .
How to setup and manage international content marketingMarcin Chirowski
Developing a content marketing strategy for one market is challenging enough, but doing it in multiple countries and languages takes the challenge to a new level. In attached slides you can find a presentation that I've presented at ISS 2014 conference.
Ten Marketing Communications Activities You Must Do4Good.org
The document outlines 10 marketing communications activities that non-profit organizations must do, as presented by Michele Levy in a webinar. It includes conducting audience research, monitoring competitors, creating a communications plan, networking, updating websites and using social media, search engine optimization, collecting contact information, thanking supporters, and measuring results. The webinar provided practical tips on implementing these activities and emphasized measuring effectiveness.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
This document provides guidance to students on how to successfully complete a group final project. It recommends that students in a group get to know each other well, establish roles and responsibilities, utilize project management tools like Google Calendar, Basecamp and Dropbox to collaborate effectively, conduct thorough research using resources like the SEC website and New York Public Library databases, and communicate regularly through online meeting tools like Skype, Join.me and Google Hangouts. Working together as an organized, participatory team is key to finishing the final project on time.
Granthacker: How to Radically Expand Your Productivity as a Grants Developmen...estherjames
This document provides 20 tips for writing effective grant proposals from the perspective of a copywriter and 20 tips for managing grant projects like a project manager. For copywriting, it recommends focusing on the funder's needs and desires, using emotional language, highlighting what makes the project unique, and including testimonials. For project management, it stresses clear communication, detailed scheduling, status meetings, using templates and checklists, and resolving issues at the lowest level. The document provides references and contact information for the author to learn more grant writing and management strategies.
August Designstorm: Alternative Reporting FormatsAmanda Makulec
Monthly brainstorm and idea sharing session at JSI around data visualization. The August deck focuses on alternative reporting formats and questions to think through to reach various audiences, including tools like interactive timelines, interactive graphics and dashboards (Tableau & others), scrolling/parallax webpages, and key design principles.
NTC Workshop: Digital Inclusion Program SustainabilityDenise Linn Riedl
Published on Mar 25, 2016
This session is designed specifically for the Digital Inclusion Fellows, though other NTC attendees are welcome to attend.
Scaling pilot programs and transitioning responsibility from one person, team, or department to another requires intentional documentation, training, and sharing. This session will address how to successfully prepare a program to undergo change, so that work in progress continues and lessons learned support future expansion.
http://www.nten.org/session/digital-inclusion-program-sustainability-documenting-lessons-sharing-successes-and-transitioning-work/
Similar to Content Calendars and You: Creating Communications Harmony (20)
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
This document discusses personal branding for nonprofits. It defines personal branding as distilling your authentic self into what you want to be known for. Personal branding is good for your nonprofit by getting its name out there and creating opportunities. It is also good for your own career by establishing expertise and bringing professional development. When personal branding, one should know their essence, be memorable, be findable online, maintain social media profiles, participate in communities, and avoid complaining or oversharing.
This document discusses techniques for generating buzz and leveraging social media. It explains that buzz is a form of viral marketing and word-of-mouth promotion. Several social media tools for creating buzz are discussed, including Twitter, Digg, and StumbleUpon. Case studies show how nonprofits have used these tools to drive traffic to their websites in a cost-effective manner. The key themes emphasized are making friends, being timely and consistent in posts, practicing reciprocity, and sharing relevant content.
Lifestreaming aggregates social media updates and content into a single stream. It is built on RSS feeds and allows users to listen to, broadcast, collaborate on, and converse around online content from various sources like social bookmarks, photos, videos, and microblogs all in one place. Lifestreaming services like Friendfeed allow users to bring important blogs, news alerts, social media profiles, and other domain-specific sources together to quickly scan news and engage with relevant information.
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC CharlotteCori Faklaris
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
2. Hashtag and Handles
#16NTCcalendars
•Laura Norvig, Digital Media Strategist, ETR
@LNorvig
•James Porter, Assoc. Dir. External Relations, The END Fund
@PorterJamesE
•Kivi Leroux Miller, Nonprofit Marketing Guide.com
@KiviLM
Collab notes: po.st/calendars-16NTC #16NTCcalendars
3. Plan for Our Time Together
• You: What’s Your Situation?
• Kivi: Why Calendars? Cat. Herding.
• You: Why You Came – your challenges?
• James: Big to Small: Silos and Dogs
• Laura: Choosing and Testing a New Tool
• All of Us: Breakout Groups: Focus on a topic
• All of Us: Report Back
Collab notes: po.st/calendars-16NTC #16NTCcalendars
4. Be Here Now
Collab notes: po.st/calendars-16NTC #16NTCcalendarsPhoto: flikr/sansara
5. What Type of Org Do You Work At?
• Direct programs or services
• Cause / advocacy / policy
• Foundation / grant maker
• Consultant / vendor
• Other
Collab notes: po.st/calendars-16NTC #16NTCcalendars
6. How Big is your Communications Team?
•Solo just me
•A few of us 2 – 4
•A lot of us
Collab notes: po.st/calendars-16NTC #16NTCcalendars
7. Do You Already Use a Content Calendar?
• Of course
• Nah, I just wing it
Collab notes: po.st/calendars-16NTC #16NTCcalendars
8. Kivi’s Overview (she wrote the book, BTW)
Collab notes: po.st/calendars-16NTC #16NTCcalendars
Part 3 really goes into depth about how a calendar
can help you connect your big picture planning to
your day-to-day work, and involve other departments
in supporting and understanding your work.
“Every nonprofit communications, marketing, and
online engagement staffer should have this book!”
-- Amy Sample Ward
“Kivi did not know I was making this slide.”
-- Laura Norvig
22. The trip might be bumpy, but it’s
your job to drive, so grab the wheel!
23. 1. Take your Blue index card and write:
What is your biggest pain point/challenge in managing your content
and editorial process with a content calendar?
2. Please write legibly so Kivi can read these!
Think and Write
Collab notes: po.st/calendars-16NTC #16NTCcalendars
40. Help! My Calendar is More Work
than My Work
• Don’t let this
happen to you
• Leverage the great
things about using a
calendar and toss
the rest
Collab notes: po.st/calendars-16NTC #16NTCcalendars
Photo: flikr/alancleaver
41. Spreadsheet Brain
– Keeping track of “Meet Us Monday”
posts
Collab notes: po.st/calendars-16NTC #16NTCcalendars
47. Signifiers and Organization Schemes
Different calendars, color codes, tags, or symbols could be used to
organize/signify:
•Channels (email/social/blog/enews/print)
•Topics
•Audiences (donors, volunteers, board, unique demographics)
•Departments communicating
(program services, board, volunteer mgr, CEO
fundraising, etc.)
Because there are so many different ways to organize, you may need to try
some and pivot if they aren’t working. Which type of tracking matters, and
to whom?
Collab notes: po.st/calendars-16NTC #16NTCcalendars
48. Trello: Add a Checklist
(useful if your social isn’t automated or duties are shared by a
team)
Collab notes: po.st/calendars-16NTC #16NTCcalendars
49. Copy a Checklist from one Card to
Another
Collab notes: po.st/calendars-16NTC #16NTCcalendars
51. Hmm, wouldn’t it be
great if I could answer
this question
quickly by looking it up
on a Calendar?
Collab notes: po.st/calendars-16NTC
#16NTCcalendars
52. Three types of tools to try if not already
1. Social posters (examples: Buffer, Hoot Suite, Co-Schedule)
2. Project management (examples: Asana, Trello, Sharepoint)
3. Automated connectors (examples: IFTTT, Zapier)
Collab notes: po.st/calendars-16NTC #16NTCcalendars
53. Breakout Groups – Based on Your
Challenges
• No Time to Plan
• Program Staff Won’t Help
• No Real Strategy Behind the Content
• No Buy-In from Management
• Too Many “Priority” Messages
• Trouble Creating Great Content
Collab notes: po.st/calendars-16NTC #16NTCcalendars
54. Breakout Groups -- 20 minutes
• Designate someone to report back (you get chocolate!)
• Discuss approaches for overcoming the challenge
• Brownie Points: Group reporter adds notes to Collaborative Notes
during or after session
Collab notes: po.st/calendars-16NTC #16NTCcalendars
56. Thank You!!
Don’t forget to do evaluation: http://po.st/AFt7tb
•Laura Norvig, Digital Media Strategist, ETR
@LNorvig
•James Porter, Assoc. Dir. External Relations, The END Fund
@PorterJamesE
•Kivi Leroux Miller, Nonprofit Marketing Guide.com
@KiviLM
Collab notes: po.st/calendars-16NTC #16NTCcalendars
Editor's Notes
Collab notes link and hashtag is footer on all slides
You can find out more about us in the groovy NTC app, and we'll each tell you more about ourselves when we start our sections. Basically, Kivi has consulted with and trained about hundreds of staff from many types of orgs, large and small, about specific communications solutions. James has worked on staff at large and small orgs. I've done digital communications and marketing for different projects at the same org for 15 years.
I am really just here to facilitate the conversation, and I feel so fortunate to have Kivi along to contribute her insights.
Deep breath in.
Let it out.
Focus on the breath.
If your mind is chattering – you feel random thoughts of something you have to do, something you just learned, what’s going on at home – get in touch with the observing presence that is aware of those thoughts. The observer realizes thoughts are in the past or future.
Breathe in.
Let it out.
Set your intention to stay present during our time together. You may want to set an additional intention to listen to one another, or to speak up and ask questions, or to share your knowledge.
Want to know more about you and what knowledge you bring – take a look at who does what so you can connect with others who do similar work or who’s situations may be similar to yours.
Arrange your laptop, etc., so you can stand up and sit down easily – if that doesn’t work you can raise your hand – please raise it high and keep it up while we count!
For “other” have a few people shout out what their org does/is.
Use easel paper to record totals, and Collab Notes
In planning this session I looked at Kivi’s book a lot, so I just wanted to make sure you all were aware of it.
Setup: I’m going to give you a minute or two to write down your biggest challenge
Pitch to James
Big organization (overview)
10k employees around the world
300+ in headquarters
70 employees on External Relations Team
Very specialized jobs. ie - an individual person for email marketing, digital advertising, social media.
Small Organization (overview)
Less than 20 employees
15 in NYC Headquarters
2 dedicated communications staff
Less-specialized jobs - communications generalists
Google calendar – social content,
Weekly content meetings with communications officers in the field
Regular briefing papers from programs team about situation on the ground
Communications officers specialized by region
Programs team review of materials before sent or posted.
Communications calendaring tools used to track approvals from programs team and editorial calendars kept to ensure what we were saying was in line with advocacy messages and what was going on in the field
Weekly - External Relations team member sits in on Programs Team call
Weekly - Programs Team member site on ER team call
Communications are part of partner agreements to ensure receipt of stories, photos, etc.
Travel kit - release forms, checklist to bring a camera, voice recorder
Check-in with programs team before they go to meetings, etc to get more information about who they are meeting with
As part of on-boarding, the programs team meets with ER staff. Content calendering system is shown to them so they can get a sense of what we are looking for.
Relevant trips and meetings from programs incorprated into calendaring system along with who is the main driver and what the outputs are from each.
So many content areas, hard to keep track
Physical separation between ER team and programs team
“Line staff” not always aware of larger programmatic needs.
Multiple systems. When something is updated, it would have to be updated in multiple places.
Not everyone had access to all systems
Project management software (basecamp) was doubling as content calendar, which got confusing.
“Ownership” of the calendar
Timely inputting
Forward looking not just to record
Small team - less time to keep things updated
Real time items less likely to be updated
“Ownership” of the calendar
Timely inputting
Forward looking not just to record
Small team - less time to keep things updated
Real time items less likely to be updated
Oddly - Basecamp
If it was being used as project management, the overall calendar in basecamp could have been a good way to integrate project management and a content calendar
Weekly editorial meetings to review the calendar with programs representation
Reviewing content calendar at each ER meeting with programs member present
Updating in real time at the meeting
Sending out a reminder before the meeting to update the calendar
Ensuring that deliverables are thought of for each activity across the board from website to social to placed media. How can what you are creating be used in various ways?
Assigning a driver
Fundraising, events, and comms use the calendar the most, with programs being alerted to it at our meetings.
Buy in, buy in, buy in.
Buy in starts with onboarding - explain connection between communications and fundraising, events, programs. Show the tools that are used, go through how we all can use them.
Small things count - encouraging the use of Twitter has been helpful as communicating about the organization becomes part of everyone’s job, and then can go on the calendar!
An integrated system is the best way to go about this. If you can have a project management system that also has content calendaring, or vice-versa that would be great. The less systems people have to visit, the better
Integrating programs and ER members in each others’ meetings is very helpful to make sure what is being entered into the calendar is relevant
Evaluate your tools on a regular basis. Don’t force yourselves to use something if it isn’t working just because it is what you have been doing.
Trial and error. We’ve done internal testing between a few staff members of new tools and systems before suggesting them to senior management so that we had a baseline of what it worked, if it worked, or if we thought it would be useful.
I’m the Digital Media Strategist at ETR, which stands for Education, Training, and Research. We create evidence-based teen pregnancy prevention curricula and train educators to deliver the curricula. We also work on a wide variety of government grants ranging from HIV prevention to tobacco-use prevention to youth and IT projects. Our staff include trainers, academic researchers, and capacity builders. We’re over 30 years old and only very recently became less “siloed”.
In her book, Kivi talks about spreadsheet brain vs. calendar brain. You may have a preference for one way of visualizing over the other.
Or, you may need to use more than one method for different things.
I need this method for my Meet Us Monday and my Wellness Wednesday social media posts (yep, hokey alliteration). For a long time I was just winging it, but I realized this tracking was helping me be more efficient – it prompted me to go ahead and schedule lots of posts in advance so I didn’t have to think about it each week.
I needed Calendar brain to think about our blog posts, so I asked the blog editor to put things on a Sharepoint calendar since technically that is the org-wide tool we are supposed to use. My plan was to follow along behind and track when I had shared the posts socially. Especially since I was not using an automated tool and found myself neglecting LinkedIn which is actually one of our more important channels.
Cons: cumbersome to add, visual clutter with three entries for one item
Pros: export to Excel, can include URL permalink of social post
I had some crazy idea that I would then export this to a spreadsheet (which is one thing Sharepoint actually does well) and the permalink of the post would help me collect metrics and anecdotal engagement stories, etc.
I never made use of that idea and as you know, Facebook has pretty useful metrics and they can be exported.
This is my colleague Marcia’s whiteboard. She manages everything about the blog, writes and edits much of it, and selects and composes two monthly e-newsletters highlighting the best of the blog, one on Health and one on K-12 School Health. She keeps pretty well on top of everything so I didn’t know what would happen when I proposed we try using Trello to manage blog content.
Note the little symbols, also known as signifiers, next to entries, and the legend on the top right.
Well she took to it like a fish to water. So far we use it to guide process
She is using color to refine process red = needs posting, purple = needs internal edit
But I am interested in possibility of using color or layered calendars to make sure we get a good mix of topics and types of posts.
This is the project management piece that only you or your internal team need to see. When you want to show others the big picture, Trello has a Calendar view. Click on the Calendar view and …
This is the calendar view in Trello
Remember those little symbols our blog editor used on her whiteboard?
I just recently got into trying a Bullet Journal and they are big on signifiers but it is definitely a trial and error process. Too many and you will forget what they mean, too few and you don’t get the status info you want.
Be cautious about rolling something out to whole org that is too complicated or that you’ll end up changing.
I know many people use a different process for pushing out to social but we had some hurdles that kept us from being fully automated. This checklist reminds me to be sure and post natively to LinkedIn, which is a great channel for us.
Buy-in challenge – getting rest of org to use a shared calendar. I happened to know the answer to this by overhearing a conversation but you can’t always count on that! We actually used to have a whole system with a Sharepoint Calendar just to record conference attendance and various forms that were mandatory, but when our org drastically thinned out middle management it went away. I recently asked my boss if we could resurrect it and he said sure but good luck getting people to use it.
My challenge is whether to champion the Sharepoint calendar since, a) sharepoint sucks, b) we may be moving to Office 365 soon and I don’t know if the calendars will move with it, and c) maybe there is a Trello solution that would be more integrated and easier, but IT might not like it …
Pick themes and corners of room. Take themes Kivi has found, put up paper with name of theme.
Have Kivi write the main themes in the Google Doc so groups can put their notes in there as well.
These themes are also common ones if nothing emerges from index cards.
Take index cards that seem to represent a theme and put them with each group?