This document discusses how to prepare contemporary scholars for global communication in the digital age. It defines digital scholarship as research and teaching enabled by or taking advantage of digital technologies. It defines science communication as using skills, media, and dialogue to increase awareness, enjoyment, interest, and understanding of science. The document discusses why communication is important and provides examples of digital tools to support writing. It also outlines different models of science communication, from one-way deficit models to two-way dialogue and public participation models. It concludes by providing further resources for science communication.

1. How might we prepare contemporary
scholars for global communication in the
digital age?
Dr Erinma Ochu
e.e.ochu@salford.ac.uk
@erinmaochu G50, Peel Thu 2-4pm

2. Digital Scholarship is “research and teaching that is made
possible by digital technologies, or that takes advantage of them
to ask and answer questions in new ways”
Ayers. "Discovery in a Digital World," video (36:00 mark),
EDUCAUSE 2012 Annual Conference, November 9, 2012
Schlosser (2013) "Defining Digital Scholarship," blog post, Digital
Scholarship @ The Libraries, Ohio State University Libraries,
March 11, 2013.

3. Science Communication is “’The appropriate use of skills,
media, activities and dialogue to produce one or more of the
following responses to science…
Awareness, Enjoyment, Interest, Opinion forming and
Understanding (AEIOU)
“May involve science practitioners, mediators, and other
members of the general public, either peer to peer or between
groups”
Burns, T.W., D.J. O’Connor, and S.M. Stockmayer (2003)
Science Communication: A contemporary definition. Public
Underst. Sci. 12: 183 – 202 DOI: 10.1177/09636625030122004

4. Why communicate?

5. • Locate three key moments on your path to becoming
interested in wildlife & conservation
• Construct those moments into 3 hops that you’d be happy
to share with others
• Think carefully about what you want to keep to yourself
and what you want to share with others
• Share and listen in pairs
3 moments

6. • Who, What, Why, When, Where….
• Why
• Image
• Elevator pitch
Pick a topic…

7. Critical Blogging vs digital reporting

9. Digital Tools: supporting writing
googledocs, slack, trello, evernote

10. How of Science Communication
• The deficit model - one way
• The contextual model - two way dialogue
• The public engagement model – wide public participation
• The lay expertise model – acknowledges limitations of science
alone
LeeAnn Kahlor & Patricia Stout (2009) Understanding and communicating
science: new agendas in communication. Routledge, Taylor and Francis

14. Further Resources
Scicomm Space
https://scicomm.space
Bright Club Manchester
http://brightclubmcr.org.uk/
Manchester Science Festival
http://www.manchestersciencefestival.com/
National Coordinating Centre for Public Engagement
https://www.publicengagement.ac.uk/
British Science Association
http://britishscienceassociation.org
Science not just for scientists
http://notjustforscientists.org/100-ideas/