The document discusses Jackthreads, a private shopping club for men. It has over 1.7 million members who are mostly males aged 18-34. 45% of Jackthreads' sales come from contemporary brands. As a result, Jackthreads is launching a new "contemporary channel" that will exclusively feature contemporary brands and have a contemporary look and feel. When visiting the site, users will complete a style profile to be directed to either the streetwear or contemporary channel based on their answers. This will help personalize the user experience.

1. REAL FASHION FOR GUYS. MEMBERS ONLY PRICES.
Jackthreads
Contemporary Channel Launch
confidential

2. REAL FASHION FOR GUYS. MEMBERS ONLY PRICES.
Meet Jack...
• Private shopping club for men
• 1.7 million highly engaged members
• Median demographic: Male 18-34
• 20.5 million pageviews a month
• 200k social fans/followers
• Access to 3 million+ affluent,
urbandwelling guys, via brother
company Thrillist
45% of our
business
comes from
contemporary
brands

3. REAL FASHION FOR GUYS. MEMBERS ONLY PRICES.
Contemporary
Channel
With 45% of sales coming from
contemporary merchandise, Jackthreads
is launching a contemporary channel.
1. Only contemporary brands featured.
2. Styling and creative will reflect a
contemporary look and feel.
3. Non contemporary brands will be
featured within a different channel
on the site.

4. REAL FASHION FOR GUYS. MEMBERS ONLY PRICES.
How it works
1. Jackthreads site visitors when
visiting the site will be prompted to
Complete your style profile complete a quick style profile.
Select the images that best suit your style 2. Based on how they answer
the questions, the user will be
1. directed intothe streetwear or the
contemporary channel.
3. This is our first step at
2. personalization and as we learn
more we’ll be able to get smarter
around which brands and channels
3. to feature to which users.
SUBMIT

5. REAL FASHION FOR GUYS. MEMBERS ONLY PRICES.
Brand Affiliates
2xist Bridge and Burn Di Lascias Bakery Hozell LINCS Palmer Cash Toscano
A.J. Morgan BTNS Diesel i.am Lords of Penguin Footwear Trovata
Eyewear Buffalo David dime Imperial Liverpool Plain Jane Under Two Flags
AJ MORGAN Bitton Dirtee Indigo Star Luke 1977 Pocket Change Union Jeans
Akurtz Buffalo Headwear Hollywood Invicta Luke Simon Premium Lounge Urban Behavior
Alkemy Bush + Division-E IZOD Marc New York/ Projek Raw US Blanks
Alpha Industries Leavenworth DKNY J Shoes Andrew Marc PRPS Valentino
American Apparel Calvin Klein Doppleganger J. Fold Marshall Artist Public Domain Van Heusen
Anama Canterbury of Dorsia J.A.K Members Only Rags to Riches Vanguard
Andrew Marc New Zealand DYOH James Campbell MG Black Label Rainforest Victorinox
Android Homme Carapace Edun James Jeans Michael Kors Report Collection WeWood
Arsnl Case Mate Edwin JC Rags Micros Robert Wayne White Picket
Astronomy Chambers Eight Penny Nails JD FISK MIK CIRE Rogue Fence
Ateliers Arthur Charles & 1/2 Ettika Jeans Inc. by MNRKY Rogue Status X-RAY JEANS
Atticus Clothing Chaser Eyesave Joseph Abboud Modern Rose Pistol Z Brand
Atypykal Chor Farah Jed Clothing Amusement Saboteur Zak Brand
Bed Stu C-IN2 Feiyue Jensen Martin Mosley Tribes Sebago Zanerobe
Ben Sherman Civil Society Fiori John Varvatos No Excess Second Sunday
Ben Sherman Coastal Five Four Jordan Craig NO MAS Seduka
Bags & Cockpit Freedom Foundry Joseph Abboud No Retreat Soko
Accessories Cohesive French Jump Delux Noun Project Soul Drifter
Black & Denim Collezione Connection Justing Jeans Nuco Sovereign Code
Black Hearts Color Siete FUSAI Kane&Unke Nudie Jeans Steve Madden
Brigade Colorfast Gaping Void Kenneth Cole NYC BY Sunscape
Black Rivet Commonwealth Giorgio Armani Kill City SPENGLISH Eyewear
Block Comune Goorin Brothers King Baby Olasul Syn Jeans
Blue Marlin Copy Clothing Gorilla Ksino Oliberte Tailor Vintage
BMC Headwear Cruz Azur Gypsy 05 Lab:Co X Onassis Tailorbyrd
Bonafide Cult of Happy Socks B:SCOTT One90One Threads 4
Borgo 28 Individuality Hawke&Co. LAYM Orthodox Thought
Boston Traders Darring Ateliers Heavy Rotation Leather Island Ossington Toddland
Bowery Supply Descendant of Hey Dude Levi’s Ossington Bags Tokyo Five
Company Thieves Howe Life After Denim OTB Tom Ford