The document describes Etu's consumer product portfolio, including the Etu Hadoop Big Data Platform, Etu Insight for consumer behavior analysis and user profiling, and Etu Recommender for personalized recommendations of products, ads, and content based on a variety of data sources. Etu aims to provide personalized experiences for consumers through profiling consumer profiles and recommendations across websites, campaigns, emails, events and membership management using its user-centric big data platform.

1. Consumer-centric Applications
Etu Consumer Product Portfolio
Judy Wu
AVP, Product Marketing
judywu@etusolution.com
July 2014

2. 2
Etu Consumer Product Portfolio

3. 3
Etu Hadoop Big Data Platform
Etu Insight
Consumer Behavior Analysis User Profiling
Etu Recommender
Personalized
Recommendation for
Product, Ad, Content
p Web Behavior
p Preference
p Content
p Purchased Record
p Channel
p Social Media
p Events
p Call Center
p Member Database
Diversified
Data Sources
Personalized
Experience
p Consumer Profile
p Website
p Campaign
p eDM
p Events
p Recommendation
p Membership
Management
User-centric Big Data Platform
Etu Curator
Content Curation
Semantic Analysis

4. www.etusolution.com
info@etusolution.com
Taipei, Taiwan
318, Ruiguang Rd., Taipei 114, Taiwan
T: +886 2 8798 6088
F: +886 2 8798 7139
Contact