2. INTRODUCTION
• To administer the market efforts are not the
new since long time rulers tried always for
consumers not to be cheated but it became
necessity after the industrial revolution and in
India when the government allowed the
private players in consumer markets in the
1990’s.
3. THE CONSUMER IN THE MARKET
PLACE
• Complain for a substandard goods and
services was not a norm and spirit rather
sellers were shifting responsibility on
consumers with the ultimate words – “if you
don’t like what you bought please go
elsewhere.” And the buyers had no option.
4. CONSUMER MOVEMENT
• Consumer was started in England after the
Second World War but the right to consumer
was first made in the U.S.A in 1962. In India it
was started from 1960s by writings, skit
playing, exhibition and discussion.
5. FORMS OF CONSUMER EXPLOITATION
• Underweight and under measurement
• Substandard quality
• High price
• Duplicate article
• Adulteration and impurity
• Lack of safety devices
6. CONTD…..
• Artificial scarcity
• False or incomplete information
• Unsatisfactory after sale service
• Rough behaviour
• Undue condition
8. RIGHTS
• Right to safety
• Right to be informed
• Right to choose
• Right to seek redressal.
• Right to consumer education.
9. DUTIES-
• Purchasing quality, guaranty,warranty,ISI,AG
mark, ISO,BIS, FSSAI mark good only.
• Demand cash memo
• Form consumer awareness organisation.
• Lodge complain for the grievances.
• Must know right and must exercise it.
•
10. CONCLUSION
• Market can’t run smoothly to check and
control to the producers and sellers only. Now
it is acutely felt that India should have good
customers that are 20% against the world
average of 65%.